COVID-19 Pandemic: Digital Transformation has Spawned New Formats

The new coronaviru (COVID-19) pandemic brings us the biggest thinking is that the future travel method must be firmly pushed to digitalization, real-name and traceability.

With the vigorous development of the digital economy, after the traditional travel industry is deeply integrated with new technologies such as cloud computing, big data and artificial intelligence, new vitality is erupting. In this context, the People's Daily Digital Communication Organization held a "People's Talk" cloud interview with the theme of "Digital Economy Promotes New Changes in the Travel Industry". Wu Hongyang, deputy director and researcher of the Research Institute of the Ministry of Transport, Feng Jinshan, deputy secretary-general of the Automotive Intelligent Sharing Mobility Working Committee of the China Automotive Engineering Society, Yue Dianwei, Secretary of the Party Committee and General Manager of China Travel, attended the meeting, focusing on the development trend of the mobility industry in the digital economy era. Topics such as how shared travel improves quality and efficiency and the value chain extension of vehicle manufacturing companies to the travel service industry were discussed in depth.

Wu Hongyang believes that under the influence of this sudden new coronavirus(COVID-19) pneumonia pandemic, the travel industry may release more considerable potential energy in the field of intelligence and digitization. He emphasized that the urban transportation industry should seize the historical opportunities of a powerful transportation country and new infrastructure, create a service system based on mobile terminal technology, realize travel as a service, and encourage the development of multiple modes of travel industry, and overall improve public public transportation travel satisfaction. "In the future, while fully promoting the transformation of traditional formats to digitalization, we will continue to promote new formats for healthy and orderly mobility."

"This outbreak has not only changed people's travel concepts, but will also have a profound impact on the entire travel industry system." Feng Jinshan pointed out that the shared travel industry in the post-epidemic era will usher in an industry upgrade process to improve quality and efficiency, mainly reflected in The industry competition pattern is reshuffled and reorganized, the industry service level is improved, and the technical level and operational efficiency are improved.

In Yue Dianwei's view, this sudden pandemic just made the shared travel smart, independent and contactless travel method withstood the test and won public recognition. In the future, under the guidance of the digital transportation development plan, the intelligent travel mode will usher in greater development opportunities. The concept of "Mobility as a Service" will be further deepened, and the use of data to empower the construction of smart transportation and the construction of a smart travel ecology with deep integration of multiple industries is the general trend. At the same time, shared mobility will redefine the automotive industry value chain, and mobility services will become the only way for vehicle companies to transform and develop.


Yue Dianwei also pointed out that the development of the travel industry needs to follow the golden rule of "breaking through a bottleneck, overcoming two difficulties, and creating a core": first, to break through the bottleneck of parking resource development, and second, to overcome the two difficulties of capital and talent, and "to digitalize "Management methods improve operational efficiency and create an intelligent integrated travel service platform" is the core of future travel reform.

In response to the opportunities and challenges faced by the transformation and upgrading of OEMs, Feng Jinshan also suggested that enterprises should formulate top-level strategic planning, strengthen strategic investment in the future travel field, and set up a travel platform to open up travel data on the demand side of automotive customers and provide data-driven On-demand travel services. "Under the sweep of the wave of digitization, service-oriented manufacturing and digitization of the automotive industry are irreversible trends."

It is understood that "Pick People Talk" is a new salon-style brand event created by People's Daily Digital Communication, and is committed to becoming a communication and sharing platform for professionals. "People's talk" will continue to pay attention to the hot, focus, and difficult topics in the economic and social fields, gain insight into the laws of economic operation, look ahead to industry trends, and build a professional communication platform that combines online and offline in a more flexible way to grasp domestic and foreign related The direction of the field will help the industry to develop well.