Cowboy Wang: The technical index that the industry website should have

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The rise of the industry web site has become an unstoppable trend in China's e-commerce development, according to a survey of 07 growth rate is expected to be close to 50%. For many industry websites, after a period of development, to seize the opportunity to win a certain market share. At the same time, will face many new challenges, the market competition will become more and more fierce.

Compared to those with VC support for Internet companies, the industry's web site is facing the first problem is technical problems. In recent years, Internet technology has not revolutionized, but also in some small place gradually developed, these subtle changes belong to the technical category, in addition to a very few industry sites, almost most of the industry site in the technical aspects of many problems, if not master these subtle changes and follow-up development, Will be at a disadvantage in future competition.

Therefore, the purpose of writing this article is to explore some of the basic indicators that the industry website should have, the article will cite a large number of examples and popular language to support my point of view, but not limited to the technical level, more to explore the cost and competitive advantage of the technology model.

First, scientific--follow the mainstream Internet application technology!

The so-called scientific nature refers to the technology of the website itself is scientific and efficient. Are there many necessary Internet technologies, such as the latest standard XHTML, template separation Technology, RSS technology, and static page generation.

I would now cite a few examples to illustrate:

1.W3C Latest Standard XHTML

With the variety of browser versions, terminal equipment changes, the standards of the Web page is very necessary. Web page code is also a standard, for example: There are many production machinery parts of enterprises, these enterprises for Europe and the United States to provide products, these products have a unified standard can be assembled into a complete product; the PC keyboard in front of us, for example, is basically universal on any machine.

With the personalized demand, there are already many brands of browser products, and even IE itself different versions of the difference between, in addition, different countries and regions also have differences in language coding. This requires that our industry Web site must follow the latest standards to adapt to this change.

What about the well-known websites that convert from early HTML to XHTML? Yahoo, Sina, NetEase, Sohu, Alibaba, TOM, when ... Almost all of the country's well-known web sites are converted to XHTML, foreign well-known that is even earlier. From HTML to XHTML there is a proprietary noun, that is, two years ago a number from the United States called the title of "website Refactoring", the book has a surprising saying is "99.9% of the site is not qualified", after more than two years of China's most well-known sites have been reconstructed, But only on the technical level this sentence is still applicable to the industry site, that is, "99.9% of the industry site is not qualified."

Of course, the site refactoring in addition to adapt to different browsers, there are such as reducing the server burden, speed up web browsing speed, improve search engine friendliness, reduce the cost of revision and many other advantages. In short, follow strategy is one of the important strategies of the industry website, then follow up and start to rebuild!

2. Choose the appropriate development language and environment

At present in the field of technology a popular saying is that for a good scientific system to develop language is the secondary, popular point is that when the technical level to a certain extent, most technical staff think asp,php,jsp,asp.net and so on these languages are not very different. But for the industry site only a few industry sites have their own technical team, the vast majority of industry sites or commissioned network companies to develop. What language environment to choose to develop is the first to face the confusion:

There is a lot of controversy in the technical field, we don't discuss too much, we simply introduce. and examples of well-known sites using the technology, after all, these well-known sites have strong financial support, with the highest level of technical personnel, to follow their footsteps at least more confident.

The commonly used language is ASP, PHP, JSP, ASP.net, other CGI and other languages do not discuss, the common database is access, SQL Server, Mysql, Oracle.

1. Select a language

ASP is the most commonly used language, it is Microsoft's products, has been gradually replaced by Microsoft's products asp.net, PHP is another commonly used language, but also widely used language, because of the operating environment and other environments are open source, so rapid development. JSP and ASP.net in the field of the Internet is relatively high-end language, JSP is relatively mature earlier, many large Web sites are using this language; ASP.net is a powerful weapon that Microsoft has launched as a competition with JSP and has been widely used.

An interesting anecdote is the asp.net Microsoft Company and the JSP Sun Company, in order to contrast technology, each of the selection of excellent technicians to launch a store program called the Pet store, the final result of the game is said to be no. (relevant source code can be downloaded in free)

2. Select Database

Access is Microsoft's product, is a small database products, the data volume of the industry in terms of large web sites from the data storage, processing capacity, security and other angles, are not suitable.

SQL Server as Microsoft's flagship product has been a number of versions, is currently the most run on the internet, one of the database, with Microsoft's technical input on the Internet, we have reason to believe that it will become more and more powerful.

MySQL is also widely used in the database, because of its main management procedures and operating environment are open source, so the development is very rapid, with the combination of PHP has become more and more mature.

Oracle is the most high-end database in the world, mainly for many super large systems, and only large websites in the Internet field use the database. But we are seeing a gradual escalation of competition between Microsoft and Oracle, as SQL Server has become increasingly sophisticated, including the use of SQL Server by state institutions such as the U.S. fire system, which has had a very small impact on Oracle.

3. Conclusion

If you look at my nagging, I feel a little dizzy, then you can forget it. Many of these relationships are still being debated by a lot of technical people, and we are only analyzing how to choose the industry website.

The final conclusion is to recommend the use of Asp.net+sql server or Php+mysql, which I think is also the view of most people. Relatively speaking, the ASP has gradually begun to be replaced by ASP.net, jsp+oracle mode cost is too large for the industry site is not recommended.

asp.net and PHP two languages have advantages, to the industry site is more appropriate. In terms of cost and future scalability in all respects, asp.net is relatively more suitable, and at present in the talent market asp.net technical staff relatively easy to recruit.

There are those that currently use ASP.net's website, of course, the most well-known is undoubtedly Microsoft, the commonly used Hotmail has now been transferred to the. NET platform, and Microsoft's live.com have adopted the ASP.net language. At present, a large part of the industry web site still uses ASP, but some well-known sites have been converted from the original ASP to ASP.net, which has been well-known Dangdang, Ctrip, Chinahr, Bubble (Pcpop) and so on, Csdn.net, the largest technology community in China, also employs asp.net.

Regardless of the outcome of the debate, there is no need to delve into the technical details, as the industry web site practitioners to choose the development of language, first of all can learn from some successful well-known sites, the second need to consider the development costs and whether can quickly find the right developer.

Second, the expansion of the market to adapt to the instantaneous changes!

Extensibility means that a website can adapt quickly to change and whether it has enough flexibility. The market is changing rapidly, with the user experience, the visual experience, the business process changes, the request program has the flexible extension function, adapts the familiar change the market demand.

1. Face changing

Alibaba as China's E-commerce Navigator, has become a number of industry sites to imitate the object, so far we still see very early imitation of Alibaba's industry web site procedures. However, the recent Chinese Alibaba station in a short period of time to do a few times, this makes many imitation Alibaba's industry web site overwhelmed, Alibaba so quickly adjust its business processes and user experience is an important reason, because Alibaba has a fast face function, that is, it uses the template and program separation technology.

Alibaba has the most advanced UCD team in the country, responsible for user experience and UI design. These new names and modes of operation are unheard of for most industry sites, although the development of the industry Web site has become a major trend, Alibaba will suffer unprecedented impact, this is what it has launched what the so-called "clothing network", "Chemical network" and other channels, and a number of dazzling the face of one of the reasons But Alibaba is still a great company, with its advanced technology and forward-looking vision, still an object of learning for the industry website. Ma Yun is ignorant of the technical level, but has the most advanced technical team, which is the important reason for success.

In addition to Alibaba, including NetEase, Sohu, Sina and many other well-known sites have experienced varying degrees of face, most of them used the template separation technology. For the industry site must follow the trend, in the longer term, the biggest advantage is to reduce the cost of the revision.

2. Change to Live

Of course, Alibaba's face is not only a change of skin, at the same time it can quickly establish a line of business model to adapt to the changes in E-commerce, this is the expansion of the function, I called it to become alive. The expansion of the program, mainly reflected in the expansion of the function, to see what you can play new life.

For the industry web site, to play their own advantages in order to gain advantage in the competition, whether vertical (industry site) or horizontal (integrated site) competition, must have their own characteristics, and adapt to the industry itself changes, to create a unique business model or function. For example, a steel web site in stainless steel and carbon steel parameters are not the same, the medical website of Chinese Medicine and western medicine should fill in the form is not the same. Can you allow users to fill in different parameters when adding different products? This is the simplest way to live.

Or for example, Ming: To see Alibaba, when we choose MP3 will have the brand, model, memory, screen and other parameters, select a mechanical product will allow users to fill in the motor power, spindle speed, working accuracy and other parameters. This is only a small example of extensibility, but it is self-evident to the user.

3. Conclusion

For most industry sites, each revision requires a huge amount of human, material and financial resources, the risk is very large, and even for many poor performance and not their core technical team of the industry website, the revision means to focus on doing. However, we can see from the Alibaba example, the rapid change in the market requires business processes and user experience to keep up, only to capture change, keep up with changes in order to be in the competitive advantage.

For many years in the industry web site, and have a certain market size, income is also good company, some emerging industry sites in the technical impact is very large, because the new Web site does not have the burden of revision, you can adopt some new technology and business model to provide better services.

Therefore, for the industry site, if you want to be in the future of fierce competition in the market have a place, must be more effort in technology, after all, casually hanging a simple program to wait for the advertising and membership fees of the era has gone forever! Many internet companies with long experience and technology have noticed this market with huge business opportunities.

Third, forward-looking-looking at the future of e-commerce development trend!

The so-called forward-looking, refers to the need to have the foresight to adapt to the future development of E-commerce trends. For internet companies, seizing the initiative is tantamount to winning the competitive advantage. But the opportunity is often those who have the foresight to get the first, so for the industry website, can adapt to the future development trend is an important consideration standard.

1. Electronic Payment

Electronic payments are currently limited to both the Consumer-to-consumer and the business-to-business, but the electronic payment in the business-to-business domain is an inevitable trend. As an industry website, it must be forward-looking enough to accommodate electronic payments.

2. Electronic signature

At present, many business administration departments, require the company's official seal for the record, in the traditional field of the official seal is a company's credit guarantee. In the field of electronic commerce, countries also vigorously promote the application of electronic signature, at present, electronic signature technology is still developing, as the most important in the whole e-commerce credit system, the most legal effect of a ring, electronic signature, digital authentication, electronic contract, with the state of E-commerce management, will be further implemented. At present, there are a few E-commerce sites (most of which are industry sites) using electronic signature, on the industry site should also see this trend, and to make adaptation strategies.

3. E-commerce standards

E-commerce industry needs to produce a unified e-commerce standards, I think the relevant national departments and from some E-commerce technology companies have begun to explore, hoping to find a unified e-commerce standards. The emergence of e-commerce standards may experience a variety of difficulties, but this trend has gradually become a consensus.

At the same time, a growing number of new e-commerce technology companies, will promote a unified e-commerce standards, this standard may be Alibaba such industry leader refused. Just like Instant Messenger QQ refuses to communicate with MSN, Yahoo Tong and so on, but does not hinder the industry website and the third party electronic commerce technology company alliances, participates in the competition together.

For the industry web site, ready to form a unified standard, more conducive to the future with a variety of third-party technology companies, such as E-commerce search engines, instant messaging service providers, E-commerce payment companies, even including the CRM system, such as new so-called SaaS software applications. To cite a popular example: the future of e-commerce is not necessarily the model, for the industry site may become the entire e-commerce content providers and trading platform, but many features such as payment, customer management, instant Messaging by third-party providers, which is similar to the standard of the World Wide Web, Requirements of the industry site output parts can be seamless docking to the entire e-business business process.

Iv. General statement

It may seem like a calm wave of rolling tide, only to notice these subtle changes in order to be in the competitive advantage. Only a small number of industry sites have their own technical team, most of the industry sites are commissioned to develop their own products, or direct purchase of simple changes after direct use.

For selected commissioned development or direct purchase of the industry website, must answer the following questions:

1. Are the necessary new technologies adopted: such as generating static pages, conforming to XHTML standards, etc.?
2. Is there a template and program separation function?
3. Is there a certain scalability and necessary data interface?
4. Have you adopted a language program that is appropriate for you?
5. Are there sufficient forward-looking and upgrade services?
6. Is there a professional technician to do after-sales service?
7. Can you adapt to electronic signature, digital certification and other more advanced technology?
8. Is there a more high-end user experience and visual design?

Industry website has become the trend of e-commerce development, has become a force can not be ignored, warmly welcome the industry webmaster in the technical level, operational aspects of more discussion, the industry webmaster QQ Group: 37466050 (using the invitation mechanism, add please specify the URL.) ）