CP2C Sales Model: Consumers need to create a list

Abstract: Hunger and thirst marketing, mainly through a variety of limited strategy, Time-bound strategy, or out of stock strategy to fully arouse the attention and attention of consumers, stimulate consumers desire to buy. In this case, the Apple iphone, HTC Butterfly machine and other products out of stock situation, is actually the

Hunger and thirst marketing, mainly through a variety of limited strategy, Time-bound strategy, or out of stock strategy to fully arouse the attention and attention of consumers, stimulate consumers desire to buy. In this case, Apple's iphone, HTC Butterfly machine and other products out of stock situation, is actually the company's use of hunger and thirst marketing practices.

Hunger and thirst marketing in the digital IT industry is not a new word, starting from the Apple phone, has been to the millet mobile phone flourish. Whether it is good products, rotten products are often active or passive use of such means.

However, this has hurt international companies such as Foxconn and Qualcomm, because they are the last to take the blame for their lack of capacity, rather than their own financial conscience, and because they are clients, so Foxconn and Qualcomm are unable to defend themselves.

But now Foxconn finally to their own name, and music video TV jointly launched the "CP2C" mode, so that those relying on "out of stock" of the living manufacturers may have been unable to play "Hot sold" banner.

CP2C Sales Model: Consumers need to create a list

"CP2C" (Customer calculates to customer) mode is called "Public marketing", very similar to Taobao launched the C2B (Consumer to Business) concept. Probably means, the consumer initiates the product the ordering solicitation, as well as proposes some DIY flexible demand to the factory, but the factory in the order of the time, can give the whole process the production scheduling and the product tracking.

CP2C achieved two major breakthroughs, one is the user can put forward some of their own needs, targeted production; the other is to change the way in which the batch is produced in the past, to become the linear production according to the order demand, the real order-driven market.

From this perspective, only the strong supply chain capacity of Foxconn can be done, and this mode of supply chain reform, can maintain a long-term pre-sale, without booking and snapping. Direct payment, you can see the production process, according to the order of payment to arrange production and delivery.

Of course, CP2C is not without flaws, the disadvantage is that for some very want to see that income, the purchase of the impatient users, the waiting period may be longer.

After the customer enters the production link, the manufacturer can judge the market's fiery degree before the production

That's a very complicated model. Do naturally more complex, but the impact of the industry as a whole, cp2c is tantamount to a subversion, there is a high management threshold, but in essence, has been achieved in the concept of c2b--so that users finally to a mass production of industrial products to achieve a customized demand.

And then, including the video box, video super Smart TV, such as production and sales, will adopt this approach. It is obvious that a pattern of sales and supply is changing, and that the user-ordered system clearly shares the risk of production input, which is why many companies "thirst for marketing".

"Hunger and thirst marketing" The essence of the purpose is that small batch production can reduce the pressure of capital, batch sales, to ensure that the rate of return and shorten the billing period. This is important for digital electronic products because the price of electronic components is falling very quickly. The smaller the lot, the longer the cycle, the less money you can invest and the higher the profits you get.

The linear continuous production of the CP2C model is actually an export of internet sales to the traditional manufacturing industry. The use of the characteristics of the Internet data, the industrial chain has been transformed and upgraded, and eventually formed a dead cycle, through the manufacturers and Sales Enterprises Data Association, and even funds, and finally formed a direct link between consumers and manufacturers, so that the soft demand for DIY can be realized.

This has previously created a miracle on the PC side of the Dell computer, but the pattern was simpler, and standardized computer components made it easier to achieve this custom direct marketing.

Mobile phone, box TV category of IT products, the design of the integrity of higher requirements, the possibility of DIY is very small. And for a long time, users and manufacturers are fragmented, like movies, do not put on the market, you can not determine whether the product ultimately successful. So the design side has been constantly trying, and attaches great importance to advertising and branding, to affect the end user's purchase decision.

But once users are involved in the entire design and production process, the whole situation is reversed. Before production, it is already possible to judge the heat of the market, so that the deployment of production resources, it will be more scientific and reasonable and economic; on the whole, the production cycle will be shortened and the turnover of funds will be more beneficial. (If the advance charge, then basically can share the capital pressure)

In this way, the design of marketing enterprises can become more relaxed, and technology products, the threshold will also be reduced, do mobile phones and other electronic products, will become more and more common things.

Production and sales without a starting point and end point more can be at any time according to user feedback Modify product issues

When the production and sales have no starting point and end point, we can see "tens of thousands of people dissatisfied, tens of thousands of people involved, tens of thousands of people research and development, tens of millions of people using, millions of people to spread" the cycle appears. Users can join this ring at any time to form a trend of rolling development, rather than the previous production and sales of the next single reproduction and sales.

Such an obvious benefit is that the user feedback product issues, can be directly in the production process to change, and not put to the next batch of adjustments. This is a very effective way to improve the whole product.

This kind of internet company and industry chain combination and transformation, has the very strong subversive breath, but the music regards its content product and the hardware combination product type, also selected "The hardware income + the content income + the advertisement revenue + applies divides into the income" the four way unifies the way. This income model, more in line with the characteristics of internet companies, to avoid the current Internet companies do hardware one-time and rely on the embarrassing situation of the sale of money.

Before Foxconn chose to invest in video TV, I am afraid it is also on the one hand to see the trend of internet marketing, while on the other hand to some partners more disappointed.

If this mode is smooth operation, in the near future, manufacturers can following, have launched their own CP2C products, so that the major Internet companies and electric companies, participate in hardware design production and operation of the threshold will continue to reduce the combination of soft and hard times will come.