Crack O2O Electric Business problem: "Guest is crowded" like a sword

In recent years, with the collision of O2O and E-commerce development, merchants have chosen to alliance with group buying sites, to ultra-low discounts to attract customers to buy door-to-door, in order to stimulate the desire of consumers to improve to the shop rate. For consumers, but also because from the purchase of the excess to enjoy the benefits.

However, in the group buying sites have raised the good prospect of listing, whether the business has also achieved "fame and fortune" in return? The answer seems to be debatable.

Decryption "group buying" war: Making wedding clothes for others

Reporter survey found that for the vast number of consumers, group buying enthusiasm is very high, but for businesses, the actual situation is not optimistic. There are even a lot of businesses use this description: A loss to make a yell. A boss who has been in the restaurant for more than 10 years also said that many popular Groupon sites now offer coupons that are more like an advertising platform, focusing more on click-through, rather than on actual results.

Settled group purchase site, in addition to the product to make a substantial discount discounts, merchants also need to buy the site to give up commission. When consumers pay online, the cost is also the first to enter the group buying site accounts. In addition, from the brand word of mouth, to get the benefits of consumers again consumption, and will not think of businesses, but still go to buy sites to find concessions.

In layman's parlance, for many service-oriented businesses, if it is a short-term promotion, group buying is a means to attract customers, but if the normal marketing, not only the profit is very low, and the passenger flow is the site, two consumption is still the first to patronize group buying site, consumers will not be formed http://stores Www.aliyun.com/zixun/aggregation/11408.html "> Brand loyalty, only for" 30 percent dishes "," 50 percent discount "interest.

The guest is crowded to attack: creates the Merchant independent O2O Electric Commerce platform

At present, more and more businessmen realize that it is very narrow to understand O2O as "group buying" in order to try to help businesses solve the "loss to make a yell," The O2O problem, the domestic leading enterprise mobile applications new network interconnection in the near future to create a "passenger crowded", with a breakthrough idea to subvert the "loss of profit yell" O2O electric business pattern.

It is understood that the passenger is currently the first domestic enterprise from the operation of the electric business platform, and in the Group purchase site to establish a merchant information is different, the guest is to create a unique, since the operation of the app platform. Guest-door platform not only brings together a number of industry portals, regional classification portals, and guests can be included in the door free of charge to all the O2O resources.

Independent app Platform's self operation mode, also lets the merchant own "the territory", does not have to be like the traditional mode, relies on the group buying website to promote the storefront. And in the way of payment, independent mobile payment will allow businesses to master the cash flow, the formation of "online payment-on-line purchase-offline consumption" closed loop, completely avoid the high share of the group purchase site and commission, more profits left to businesses and customers.

In the member management, customer-oriented platform embedded in the current domestic top professional member management software for businesses to establish their own VIP Member management system, step will direct customers into the store VIP members, and targeted preferential policies to maintain membership relations, and gradually form a huge store fan group.

A O2O senior personage introduces, guest is crowded platform lets O2O electric quotient return the essence, completely change "O2O electric quotient = buy" traditional thinking. With the gradual cooling of the group buying site, as well as merchants to O2O understanding of the gradual deepening, the passenger is very likely to become the enterprise O2O service of the next "successor".