Crack Silk founder Tong: Talk about electric business, talking about entrepreneurship

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Tong, founder of the Silk and Tang sisters

Talking about the electric business

Taobao sellers who sell well, they are Zara's model: Rapid response, a small amount of money.

Market competition is very cruel, but we still want to find another path, that is because of the inner drive, for the good desire to work, not to survive in the competition. Split silk is like Formosa, has its own very natural ecology, do not need too much halo, do not want to success or failure of the hero.

Every enterprise, at a certain time, has its own short board and long board. For example, compared with the traditional offline brand, planning, the sense of the series is not enough for us now, but more attention to crack silk data analysis, faster response, closer to consumers, this is our strength. Of course, this is also the strength of E-commerce.

Talk about Brand & products

Make the road of the brand has thousands, I think these few years minority brand up, means individual autonomy is bigger, do not care about outside of vision. Do not tangle is small or public, this is just the outside world to you a label, follow their heart most important. Like peeling onions until it is close to the inside.

A brand in the initial growth stage is very self state, and designer brand to be accepted, to reach a certain height. Just as you find a way at the foot of the mountain, slowly climb to the top of the process, you will not be found at first, because there are trees cover, outside people can not see you. Only when you get to the top of the mountain, others will find that there is such a person at the top of the mountain, then, everyone will also want to climb the mountain.

We are concerned about the data, think that the data is very beautiful crack silk, we will be curious about what the split silk did, in fact, there is nothing to do crack silk, just six words, "focus, focus, focus, products, products, products." This is not without skill, but the skill only plays a very small role, is inferior to our product. Making clothes is a very focused thing, and to do it quickly and well, you need to control each node well. Last year, we were talking about "everyone runs," and now we're talking about "everyone is a product."

All kinds of marketing means is only external "surgery", focus on the product is the inner "Tao", the simpler things can release the more powerful vitality.

Talking about starting a business

Do not have to do business imagine how extraordinary, you just do not retreat, as you run a home, can not be in debt. RIP Silk must be profitable, we need to feed ourselves. In this way, the crack of silk can be sustainable development, long, the entire ecological development.

The pain of starting a business is far less than a child growing up looking for his lover and finding what he wants to do. The process of shaping yourself is certainly the hardest. Entrepreneurship is not so difficult, encounter problems, a solution is not the right?

Talk about channels

I always think that the channel is the right thing, you dug up the ditch, to pour water there, it is very simple. In fact, the company's official website of the split silk has been online for several months, just started to crack the silk partners shopping. Now there are more than 1 million members of the silk, and the business website allows us to do more interaction with our customers. However, we will not hit the money to do business, commercial must be profitable, this is a common sense problem.

Split Silk this year will go offline, a few reasons: first, do play, this channel is we have not done before; second, see if the line can be profitable, only to make a profit, we will open a second, and then a home open; third, the offline market is also very large, you can try; four, offline and online buyers can interact well.

Talk about life

"Everyone is an artist, life is my best work of art." ”