Crack the local portal's sales fan office--what does a salesperson do?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What do local portal sales people do? How to make customers believe you? How to get the customer to give you the money? What kind of way to sell?

These questions deserve our deep thinking. One of the first things to think about is what our salespeople are doing. We analyzed the current local portal sales methods, and then summed up, we found that the local portal site in the following ways to sell their products:

1, simple advertising Sales: Sales of the whole Sansing, the spirit of deception is a fearless spirit, brave fight, completely disregard the consequences. Pure advertising This model is not without success, but the next year to find you that is luck things. If the flow is large enough, the surface is wide enough, the price is reasonable, you can certainly survive! The results are good, I know you know.

2, Sweep Street: New media, many sales methods from the start of sweeping street, including Ma Yun once created the Chinese yellow Pages. Sweep Street is very exercise people, but no planning, no industry, no purpose of sweeping street is sure to fail. Sweep Street mode has a profit balance point, is sweep street cost (basic salary + commission) must be larger than the same unit time sales involving. The cruelty of business requires a single value x success rate must exceed the cost, such as classified information, food Word-of-mouth products sales are often in front of the cost of death!

3, call: It is said that after statistics, telemarketing is sweeping street 5 times times efficiency. The general process of telemarketing is as follows: The salesman does his homework first, identifies the target of the sale, and then makes an appointment by telephone to visit again. Baidu at all levels of agents are currently in this way sales. My company registered, once no less than 10 times received the phone Baidu agent, my most classic answer is: "I and you Li (not Li, is the Nanjing Baidu agent of the Mister) very familiar." "Or," what did you do with Baidu? Baidu agent does not Baidu, this is a lot of people do phone sales when the biggest problem! Telephone sales, not the more the better, the early homework to do enough, to sell, first Baidu!

4, Relationship marketing: Martial arts fiction Inside said that the most afraid to walk the lake two kinds of people, beauty and scholar. If the beauty is also special can drink, is not the best sales? It is said that the salesman is drinking, or that the salesman is "escort". The principle that many salespeople pursue is: relationships, connections, kickbacks. ' Relationships are the most unreliable, ' Mr. Ma said. However, MA did not say "relationship is useless". Ma Yun means not to have no relationship, but not to rely entirely on the relationship. Relationships are valuable when you have good products and services. Relationships are the basic skills that salespeople must learn! It is the essence of the relationship to accept you, to let people like you, to let people trust you. Do not think that the good sales network is the transmission of his parents, good sales network is built on their own.

5, collect the protection fee: the law of the Society also works in the fictitious society. You want to community marketing, you have to maintain the brand, please pay protection fees. Otherwise, no post, send you negative information. A lot of resources are accounted for (for example, a people-mad website) using channel advantage to accomplish the performance in this way. To be clear, this is an operation, not a word. Protection fees can never become the cornerstone of the Internet profit model! This model is in fact a certain degree of tyranny, some people in a website to sell in this way, the oppressed finally took the "line under the interactive" new model, online to solve the problem-the Internet business to do so, it is a sad! 21st century the most precious is harmony, harmony!

6, writing Program: Mentioned before, walking the lake, the scholar and beauty. What does a scholar do? In sales, the ability to write programs is very able to mine customers. The internet is the media, the media has the characteristics of advertising dissemination. Program planning such a service is indeed a customer needs! Writing program has become a major branch of internet services, a brother to show me a involving tens of millions of PPT, I feel very enlightened, amazing. Of course, sales are the martial part of the enterprise, as the saying goes: The most afraid of rogue culture. If the salesman can martial can also be able to text, the power of all of a sudden improve a lot! However, if the programme does not have a solid foundation for products and services, it still cannot survive. Again brilliant ppt, leave the popularity, leave the solid service, also can only shocking once.

7, Value Marketing: We have repeatedly said that the site is to provide users with valuable services. Customers are also users who sell products to other users. The customer is the food and clothing parents, we give the food and clothing parents what kind of valuable service? The local website's attempt has already exhausted the human being, the blow pulls the play, like eight. If you seriously think about it, we will find that my way of thinking is too self, completely did not consider the problem from the customer point of view. We often wishful thinking that customers want ads, to activities, to delete negative posts, to plan the scheme, it is like opening a restaurant every day to think about what other people eat and ignore the customer why to eat, eat the reason in fact than what to eat the essence! So consider, suddenly enlightened, we know that big customers need to spread the brand, small customers need to sell things, The deeper reason is only one: they all want to make money. So, we revolve around how to let the customer make money this deepest topic to generalize: • Customer will buy: advertisement, activity, brand plan, integration service. (This is the media, E-commerce.) )

• Why can't customers make money? Because they don't have a network, so we can help them choose services.

• Every customer customization service, we do not care. So we can teach our clients how to do it. (This is the model of Taobao University.) )

As a result, we got a conclusion: the best salespeople are not only able to drink and street bullying, but also be good at writing programs as advisers. This is the legend of a career with great Expectations-Network marketing consultant. (Wen/Ningjie network zhouning)

Original address: http://column.iresearch.cn/u/grandalex/archives/2010/311806.shtml