Crane Industry Website Planning program sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The reason: According to the launch of Zhuhai website Construction Survey on the Internet, the Crane network in which only China Crane Network, China lifting machinery Network, are the enterprises in Zhengzhou, do a relatively rough, and can not attract users, there is no commercial value. and Guangdong Province in the Crane network is not outstanding, so as long as the Guangdong Crane Network Industry portal site will be able to Baidu, Google ranked on the front, and in the crane industry can be relatively easy to obtain a certain degree of visibility.

Operation: Six-person cooperation mode, set sail Zhuhai website construction operation, three people responsible for technology construction and maintenance, one person responsible for updating and one person sales.

I. Site positioning

1, the crane industry in the leading position in the portal site.

2, become the crane industry information resources, human resources, commercial resources release and control.

3, the use of the site's status and resources for member enterprises to carry out a variety of value-added services and profit from it.

Business value analysis of Industry portal website

1, Advertising services: A convergence of the industry's "eyeball" for the industry as the target market for businesses, in this site targeted advertising value targeted, strong timeliness. Common ways of advertising are: Link ads, ranking services.

2, Information Services: for registered members to provide information delivery, subscription, Opportunity Search and other information.

3, Business Services: for registered businessmen to provide business assistant services, to achieve information publishing, business opportunities processing functions.

4, Business Intelligence: In the collection of a large number of information on the basis of the analysis of the industry's business law, to the industry's enterprises paid to provide.

Third, the website profit pattern analysis

Analysis on the construction of Zhuhai website

1. Website advertising charges: As a relatively mature site and the common profit model, Crane business-to-business (business-to-business) website advertising on the industry more attractive, because vertical business-to-business ads relative to other ads, user groups and target groups more direct, more effective advertising.

2. Registered member fees, to provide differentiated services with the free membership: According to the site function, for users to set membership rights, according to different membership privileges to enjoy the service differences, determine membership level and membership fees.

3. Search bidding, pay recommendation, etc.: the search for business-to-business supply and demand information is the most direct promotion of the formation of transactions, and the ranking and classification of information has naturally become the focus of customer attention.

4. Trading profits: Through the provision of trade matchmaking, professional research, consulting and other services to collect fees, and with partners.

5. Enterprise Information Services: For industry enterprises to provide enterprise information systems, such as industry website construction, invoicing management, enterprise information, information customization and other surrounding enterprise information services.

This paper launches Zhuhai website construction (http://www.7hkj.cn)