Crazy child wearable equipment for safety

For many domestic wearable equipment, the applause does not seem to be an insurmountable gap, but there is a kind of wearable products but almost crazy Rob, it is a child can wear equipment.

The concept of wearable in the domestic fry very fire, homogenization, the chicken has become a domestic wearable products of the mishap. But the child can wear the manufacturer to be inventive, the security card conceals the product itself many shortcomings, has ignited the child to be able to wear the product the huge demand. Can this kind of product be real just need or use safety occasion marketing, really need us to calm down to think.

Behind the madness, child safety is the selling point

In children's wearable products, 360 children's watches are undoubtedly the most representative products, officially listed in October, has sold not less than 200,000, only from the number of peers to discourage. But whether it is 360 children's watches or other similar products, the main selling point is safety.

The most characteristic of this kind of product is to grasp the pain point of parents, the world is currently trafficked children as high as millions of, and all kinds of injuries and abuse of children are hundreds of millions. Especially in China, where the only child is more than one child, the safety of children has become the most important problem in a family. For example, 360 children's watches, there is no such as ordinary wearable equipment, there are many fancy applications, all the functions are focused on security issues, positioning and early warning to ensure the safety of children, low radiation without stimulation to ensure the safety of the product itself. And that's enough for parents.

No big data, no connection to everything, the security to achieve the ultimate with excellent copy of the appeal, many parents want to take this as a child more insurance, also caused the children can wear equipment crazy rob.

The technology is immature, the propaganda is almost half assumed

Safety is the main selling point of children's wearable products, but also the technical pain points that need to be solved urgently. Although positioning, tracking, alarm technology has been very common, can not be precision, everything is false publicity.

From the user's reflection, even if the security of 360, in the precision is still very difficult to satisfactory. The problem of indoor positioning has not been effectively resolved, GPs in the indoor error can not meet children's safety requirements, WiFi and base station positioning error is greater, technical immaturity makes the business propaganda in the practical application is difficult to convince people. Admittedly, some manufacturers use multiple positioning mode, supplemented by recording, one-button alarm and other functions, to some extent, to avoid the defect of positioning accuracy. However, when parents purchase, the safety level that the manufacturer advertise still needs to be considered emphatically.

Whether the dress or the linked type, once the product left the child, security is meaningless. Children's wearable equipment can only ensure the safety of children in the natural state, once the human factors involved in the consequences are not optimistic. From the propaganda of many products, the parents ' mobile phone has an absolute controller for children's wearing equipment, if the communication between parents and children is cracked, it aggravates the child's risk, but the safety of the product itself in the service, almost no manufacturers mentioned. Technology is immature or flawed, and all propaganda is hypothetical.

Is the pattern frequent, speculative or innovative?

Fashion industry and technology cooperation not only to create a wearable area of luxury, but also created a lot of "wonderful" children can wear products. In addition to watches, clothes, shoes, thermometers, baby carriages and so on, almost all the daily necessities related to children are dubbed smart devices. In terms of function, speculation is more than innovation.

If you think children watch too old-fashioned, with positioning function of shoes, hats, tops and so on to meet your personalized needs, many children's apparel manufacturers began the "wearable journey." The features of these products, that is, children's watch function, but to do more covert, but precision, security, practicality and other major discounts. And more refined for children's toys intelligent products, nothing more than a common toy to add a GPS chip, temperature sensors, gravity sensors and other things, and then through Bluetooth and mobile phone to achieve positioning, temperature measurement and other functions. Products have a new selling point, but there is not much need.

Technology is a person to eat meat, some bones, some people drink soup industry. The heat of children's wearable equipment is bound to attract many speculators, a piece of the children's market, traditional manufacturers and entrepreneurs are also hard to fight.

Return to reason, should face the child wearable equipment

Many parents are willing to try on their children, given that children can wear products that are not a high price. From infants to teenagers, the related wearable equipment is everything, but at the same time, it is more sensible to think about whether children need these smart devices.

If wearable devices shorten the distance between the child and the parents, it is better to connect the child with the parents ' cell phone. Now that children are connected to digital, parents spend a lot of time on their smartphones. But now parents want to take care of their children by electronic devices rather than by themselves. When data security is not guaranteed and data accuracy is disputed, excessive reliance on child-wearable equipment may be detrimental.

Even the main safety of children's wearable products is only a monitoring tool, parents trust these electronic devices at the same time should be attentive to the child. For manufacturers in the publicity should be more to the product as a personal communication links and tools, too much emphasis on technology will only backfire. 0

As the largest niche market for wearable equipment, many people have a positive attitude towards it, but the development of children's wearable market should be returned to rationality, not only to meet the needs of parents, but also meet the needs of children, not to let their children become the test of science and technology.