Crazy group buying: should not be the target of this 3.15

On the afternoon of March 10, Sadie held the offline salon entitled "Consumer and livelihood Direct strike group buying industry".

Xu Zuzhe, Liu Xingliang, yanping, Chen Xiaoyu, Mi Xiaobin, Zhu Yi, He Yi, Gege, familiarise, Ma Jihua, Tan Chen, Zheng and other industry participants participated in the offline discussions and speeches.

From the policy level, in 2010, the government launched the "Liang Jian" action against infringement of intellectual property rights and counterfeiting of fake and shoddy goods. The nine ministries jointly issued the "notice on the implementation of the network shopping area for combating IPR infringement and counterfeiting fake commodities";

The 2011 two sessions, Premier Wen Jiabao in the government's work report made clear that in 2011 to "actively develop e-commerce, network shopping, geographic information and other new services, in-depth implementation of the fight against intellectual property rights and counterfeiting fake and shoddy goods special governance action." This means that the government intends to regulate the online shopping industry by means of rectification, but it has a positive attitude towards the e-commerce industry as a whole.

In the face of the increasingly close to 3.15, Alibaba's own dirty linen, carried out "from the Palace self-mutilation", Taobao announced another 200 million to protect the fund. Group buying industry has also launched a good market for consumers to move.

Today, the rumor is that 3.15, online shopping, and even group buying will be the first to become the focus of exposure.

But in the author's opinion, after nearly a decade of development, traditional online shopping (business-to-business, Consumer-to-consumer) has fully exposed a lot of problems, such as infringement of intellectual property rights, such as the behavior of counterfeiting fake commodities, especially Taobao, Alibaba for Sheng, these should be actively exposed, blow and governance. But for only a year in the domestic group buying industry, the mainstream media should also be a little "calm", the government should allow the new business development for several years, rather than a stick killed, for the following reasons:

First, according to the latest statistics, in only one year, the domestic group purchase site has more than 3,200, group purchase more than 30 million people, so crazy to buy behind, fully exposed is the people's livelihood problems, buy to attract consumers the core reason is low prices, because of the current soaring prices, people are not rich in the livelihood of the current situation, Group buying is able to quickly flow and the road, the emergence of group buying and the rapid development of a profound reflection of the current social and economic imbalances;

Secondly, the traditional online shopping industry embodies a "home" culture phenomenon and consumption wave, while the group buying industry is to go out to spend the sunshine healthy life attitude, and "curtilage" compared to the latter should be advocated;

Again, the low threshold of the group buying industry created a fraudulent group buying and consumer complaints repeatedly by the media exposure, but overall, the group buying market competition is the cash flow, offline business resources integration capacity and community-oriented network user behavior packaging and mobility, from this point of view, the mainstream group buying enterprise benign competition, Will soon eliminate the unqualified purchase site;

Again, the rapid development of the Internet, prompting netizens have gradually become accustomed to online shopping after the sharing and transmission of consumer experience, for fraudulent group buying site or consumer complaints, will gradually accumulate on the internet, ordinary netizens in group buying consumption, only need a little help from the search engine, Can quickly identify a site of service or quality defects, consumer experience sharing, can also quickly eliminate a group of users Word-of-mouth and poor quality of the group purchase site;

Finally, the company's benign governance and norms, should start from the enterprise, since there are three packs of products, buy as a service, why can not have three packs? Only the mainstream group buying enterprises actively from the enterprise service standards to enhance the point of view, strict demands on themselves, gradually in the industry association led by the Enterprise standard gradually industry, and eventually even legislation, so progressive, bottom-up norms and elimination is benign. If the group buying industry is worthy of affirmation and support, then its mature development needs to go through at least 3-5 years, premature denial and control, it is bound to stifle this emerging industry.