"Crazy guess" is a flash in the pan

This summer, a "crazy guess map" of the casual game virus-type in the micro-letter friends in the expansion of the circle, since the April 12 online, "Crazy guess" in one months to obtain a 50 million of the next cut, the highest daily live to 7 million. As the first third-party application to be popular in the Circle of micro-trust friends, "crazy guessing" not only won the users, but also the media and the investment community attention.

"Crazy Guess" the production company Hao Tengako in "crazy guess" online within 2 months, quickly get 2.5 million U.S. dollars from Qiming venture capital financing, this is the Hautengako three-year venture for the first time financing.

Cao Xiaogang, founder of the company, said: "If at first not so impetuous, faced with so many temptations, decisively choose not to do what not to do, perhaps the success comes sooner." "Looking back three years of entrepreneurship, not be able to stick to do the same thing is Cao Xiaogang biggest regret."

Before the "Crazy Guess" was published, Hautengako stood at the forefront of the domestic first wave of mobile internet entrepreneurship, but also in this hot wave missed the opportunity to take off, at the end of 2012 and early 2013, after a change, half of the layoffs, finally in the spring made "crazy guess map" This little famous casual game. However, as with all the domestic picture products, like the problem, "crazy guess" a burst of "crazy" after the problem of insufficient stamina is highlighted, the current game download volume of 80 million, daily live 1 million or so.

Hautengako exactly what kind of company, what has gone through a pioneering process, self innovation How to successfully launch "Crazy Guess", "crazy guess" after what kind of entrepreneurial plan?

Hautengako's CEO, Cao Xiaogang, returned to Beijing in 2010 from Microsoft Ireland, starting his own business with two friends. In fact, Cao Xiaogang's venture was an entire year ahead of the domestic mobile internet outbreak of 2011. "Perhaps the understanding of the iphone subversion, Europe and the United States more advanced, so I returned in 2010 years to join the mobile internet business." "But unfortunately, as first-mover Hautengako didn't have a lot of opportunity."

First game dream broken

Overall, Hautengako still belongs to a game company. At the beginning of the company, Sun Jinchu, a game-born partner, wanted to make a mobile lbs (location-based service) game, but the game was not successful because of its limited development capabilities and the user habits of users and strangers playing games. Just set up the Hautengako, saw the dream and reality distance.

Although the dream of the game hangs in front of the eyes, but survival is the first priority. "As a start-up we still need to earn money to feed ourselves," Cao Xiaogang said. By 2011 years of mobile boom, Hautengako began to help other companies to do the mobile application of the underlying architecture and related services outsourced work.

The more prosperous, the more flashy.

The 2011 mobile entrepreneurship boom seems to be booming, with capital and manpower starting to flow into the field. Choose to do outsourcing services to support their own Hautengako in this wave of excitement saw too many opportunities, everything seems so tempting.

"The opportunity to make money, there is a lot of potential in the direction, if you want to say the problem, is because everything looks good, what can be done, anything to do to cause the final nothing to do." "Cao Xiaogang said.

2011, the concept of hand tour began to be popular, Hautengako has a number of casual game teams specializing in the development of small games, such as "Wild Bird Hunt", in addition, Hautengako also has a team to develop a heavy game. In addition to games, Hautengako also dabbled in other areas. 2012, the company has launched a fashion electric business application "fashion", based on the previous to the "Fashion" Magazine Development App Application Foundation and resources.

When all these seemingly promising lines of business were rolled out, Hautengako had more than 100 employees, most of them relatively well-paid developers. At this time, the company's problems are highlighted. The first is financial pressure, then a number of lines of business, many products are lack of vitality, and finally the entire structure of the company without the streamlining of start-up companies, but more like clumsy large companies.

"Hand Tour is a how exciting industry, looking at the hands of the company around hundreds of millions of or even billions of of the acquisition or listing, of course, is very worried." Look at yourself, you will find that the whole atmosphere of the company is not right, no entrepreneurial passion and creativity, the company needs to reform. "Cao Xiaogang said.

Cao Xiaogang Frankly, as an entrepreneur to see his start-up business and the structure of rigid, is undoubtedly a sitting needle felt.

"Crazy Guess" was born

Beginning in the second half of 2012, Hautengako entered the stage of self innovation. Cao Xiaogang first abolished the large company's reporting-style personnel structure, to adopt a more equal pattern of division of labor. He himself leads the business team to engage with the external, Sun Jinchu and another person responsible for leading the in-house product development team, each team can spontaneously propose and carry out the project, the company to provide all aspects of support.

At the end of 2012, the company made its first layoffs and cut off projects that had run for six months without any results. The second cut in early 2013, the heavy game team cut off, a total of more than 50 employees, the company's downsizing half, and finally decided to develop a casual game-oriented route.

April 12, 2013, by Sun Jinchu led the development of the "Crazy guess map" on-line. The game is inspired by a foreign casual game, "we did not expect to be successful at the beginning, I was surprised to find that the original simple things tend to be more loved by users." "Sun Jinchu said.

With the help of micro-trust friends circle, "crazy guess" has become the first in the domestic micro-letter popular leisure games, and then the micro-trust game platform has not yet been published. In just one months, download more than 50 million, daily live to 7 million, nearly 20 home wind into the Cao Xiaogang. In the end, Hautengako won 2.5 million dollars from Qiming venture.

"It can be said that" crazy guess map "is the result of the company's reform, but also gives us a lot of future inspiration. "Cao Xiaogang revealed.

About to launch "crazy guess Figure 2"

The popularity of "crazy guessing" shows the glamour of casual games with social platforms, but it's undeniable that the life cycle of crazy guesses is still too short.

"Our mentality is very peaceful," crazy guess map of the success of the sudden, but we have a life cycle is expected, as a test water experiment, "crazy guess" gives us to continue to develop new products more experience and inspiration. Cao Xiaogang explained.

Cao Xiaogang revealed that, based on the analysis of the micro-trust friends Circle, as well as the further exploration of user needs, Hautengako is developing "crazy guess Figure 2", this new version, note the Hao Teng Jia ke staff for social games, a lot of thinking, is expected to be online within 1-2 months. Cao Xiaogang himself is also full of confidence in the new version.

3 years of entrepreneurship, Hautengako for the game has not been lax, but this 3-year period, from the dream to the reality of the process, Cao Xiaogang and his team harvest a full experience.

Looking back, he made a few caveats to other entrepreneurs:

1. Don't be blinded by glitz, think clearly what you want to do;

2. Do something to stick to the end;

3. Startups must be dynamic, fun, or they will innovate themselves.