Crazy man: An analysis of the current situation of net marketing in studio (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the increasing popularity of the network, the domestic E-commerce business has developed rapidly, in the fierce market competition, more and more industries, more and more companies are looking at E-commerce, attempts to use network marketing, to open up a broad road for the company. In my familiar wedding photography industry, more and more companies are joining the network marketing industry. Although we all recognize the importance of network marketing, but really do not do much. A lot of wedding photo studio (Wedding photography studio) bosses see peers do the site, I'm afraid to fall in person, so also excitedly find someone to do a website, and then wait for the site for their own money. It is obvious that such a site is not possible for their own money, if the design of a beautiful point, but also reduced to furnishings, if the design is not in place, even the qualifications are not, let alone make money. Crazy man thinks that the website cannot make money for oneself, the network marketing development does not have the following several reasons:

Web design does not meet the requirements of E-commerce

Before doing the website, we must think clearly what this website is used for. In the face of this problem, perhaps someone will be very darn answer, the site is used to make money! The ultimate goal of making money, but it is also clear that we can not put a bank account on the site, and then ask the visitors to call the money in? The site is equivalent to a real store, We want to be in the shop into a list of goods, goods to be accompanied by a clear explanation, so that guests can see what the use of this commodity, what is the advantage, what is the disadvantage, price, case display, so as to promote the visitors pay to buy, complete the transaction.

In order to improve the trading rate, many people do not want to show the shortcomings, in fact, this idea is wrong. There is no perfect thing in the world, no one only buy perfect things, the proper display of the shortcomings of the goods do not hurt the good, but can reflect the owner of the Honorable personality, to raise trust. To improve the degree of trust is an important means to improve the transaction rate, in fact, brand marketing is actually to improve their trust, and then complete the task of improving the transaction rate. Jingdong Mall Everyone knows it, I wrote on Weibo:

Many companies are trying to remove negative information about themselves on the web, sometimes do not hesitate to use a lot of relations and means, hope to see the whole internet said his home good such opinion (more companies specifically to take such business), and why Jingdong Mall does not delete negative comments, they can easily delete?

Generally speaking, the studio site must have a "sample photo display, customer photo display, preferential activities, online consultation, online orders," The five functions, these five features must be placed in the eye-catching position (generally placed in the main navigation bar), visitors can find the first time, effective reading. If the network sales do a good job, you can also add other functional modules, such as group purchase module, empty scene Introduction, online fitting and other functions. In order to improve the transaction rate, it is strongly recommended to join the Air static introduction function, before filming to make an understanding of the scenic spots, many customers have a strong demand.

Many studio sites put "About Us", "Brand Story", "Contact Us" and other columns into the main navigation bar, and put it in front, it is very unreasonable, no one is interested in your brand story, and "About Us" and "contact Us" can be put in a column, "Contact Us" It can be written in the footer on it, there is no need to put the main navigation bar. The main navigation inside the things must be the most interested visitors, do not narcissism, unrequited. The site is for customer service rather than showing off to the customer, showing off can only be disgusting!

The website lacks the optimization promotion

The wine is not afraid of the deep alley in the past forever, especially in the current fierce market competition, we should not only do a good job of the site, but also to promote the site, so that the target customers know your site, so that target customers can easily find your site. To complete this task, we need to optimize the site, need to promote the site.

In front of the content of the navigation bar is also part of the site optimization, if your site has been completed, but not as I said before the design, at this time we will consider the optimization of the site, if the problem is seriously to consider refactoring site or even redo the site. General site structure does not have major problems, we can properly modify the page, so that the Web site to meet the requirements of E-commerce site can be. If the site structure is confusing, can not solve the problem through the optimization of the page, then we should consider refactoring the website or even redo the website.

Sometimes, refactoring a site is more complex than redo the site, if the site traffic is not large (or the site is not a big target traffic), we will redo a site, if the site traffic is very large, then we consider refactoring site. Of course, the general structure of major problems in the site is not likely to have a lot of traffic. Refactoring the site needs to keep the original traffic, for each specific page to be processed, so more complex than the Web site, the general price is higher.

Most of the current web traffic comes from search engines, and we can not make a completely consistent with the search engine ranking mechanism of the site, more importantly, the search engine algorithm often changes, so as to create a problem, the site's optimization work will be a long-term work, it is impossible to optimize one time to ensure a steady flow of traffic, The money is rolling in!

In addition to the site itself optimization, we have to adhere to other promotional methods. Optimize the site, search engine SEO optimization is to make it easier for Target customers to find your site, which is a passive way to promote. In order to improve the effect of promotion, we also have to actively take the initiative, to the target customers gathered place to distribute advertising, to attract targeted customers. Major community forums have wedding-related sections, we can send their own ads in those places. Of course, many community forums are not allowed to send ads, especially those high popularity of the forum, but also the advertising ID strictly prosecuted, the deduction points, heavy ban.

There are two ways to solve this problem: one is to advertise less and focus on advertising. Second, long-term lurking in such places, hair cleaning ads. I recommend the second option, you can talk about wedding photography in this place more relevant issues, talk about a little more professional knowledge, naturally someone concerned about you, and then you can make some friends, if a friend of course the first thought of the photo is you!

To promote the studio can generally go to stick, Baidu know (Yahoo, search, Sina, Tianya), Local forum, Industry Forum, QQ group platform.

Stick promotion method. If you define the target of the studio in Xiamen, you can go to "Xiamen Bar", "Xiamen Wedding photography Bar" promotion, if you define the target customers throughout China and even the whole world, you can go to "wedding photography bar" and other large industry bar promotion. The specific promotion method has two kinds, one is publishes the topic promotion, another method is to reply other people's theme to carry on the promotion. Local Forum, Industry Forum promotion and stick promotion similar, here will not say.

Baidu know to promote. Baidu know that the promotion is to Baidu know to answer questions related to the promotion of a network to promote the way. One might ask, what if no one asks the relevant questions? If no one asks questions, it only means that you need fewer people for this service. And as a wedding photography industry, the problem is not there, every day you will see a lot of people in Baidu know to ask wedding photography related issues, you only need to seriously answer their questions, in the appropriate place to implant ads OK!

If your studio is a small county, and you are only positioning the customer in the small county range, you can properly create a problem, and then use a different IP to answer it (with different IP answer questions can be avoided by the letter). For example: Wuyi Mountain wedding photography which is good? Of course, if you only positioning the customer in a small county, you absolutely do not need to engage in network marketing, hair leaflets more direct! Small county should also be big business, the development of special wedding photography, tourism wedding photography is the trend of wedding photography industry.

QQ group promotion is to use QQ group to promote the network, the main way is in the QQ Group Chat window advertising, to achieve the purpose of promotion (plus QQ Group method can refer to "crazy man: how quickly to join QQ Group"). Modern people have a contradictory place, more and more love advertising but also more and more hate advertising! If you feel that directly in the Group Chat window advertising is easy to be T, the user experience is not good, you can use the Group album, Group Forum Promotion, your advertising message to the Group albums and Group Forum. Of course, you can also skip a group of administrators to the group of users to send advertising information (this is very bad use). Incidentally, can use software to complete this work, but so far, crazy man has not found very good software, most of the software caused by the consequences of Tencent Limited login, very uncomfortable!

Network promotion in China also belongs to the emerging things, but the development is not optimistic, most of the network promotion staff has entered a morbid malicious promotion stage, not to create high-quality advertising words, but a large number of the same junk ads. Crazy man does not approve of this way of promotion, but also hope that the readers of the Mad Man does not become a pathological network promoter, and strive to do a thoughtful, meaningful, creative network promotion staff. Because of the space reason, this text is here, I will in the next article elaborated the photo studio "The Network Marketing department establishment unreasonable", "lacks the offline interaction" and so on. If you feel the need, welcome to the onlookers. This article by The Mad Man (http://www.fengnan.org/post-479.html) original, reprint please retain the author and source.