Crazy Smart TV

In the past years, if each family's TV moving sundown, plasma LCD back 3D brothers will be aware of the same brand model of the probability of small partners, will be more curious than the shirt. With the rise of the internet, mobile Internet, now the television is not to mention the sundown, the eyes are too lazy to open, the number is also linked to a line around the Earth circle of the number of significantly shortened. What's interesting about the reality is that the Internet and TV companies have become more confident because the 7-strong can summon a smart name--Smart TV.

Intelligent TV, can occupy the living room

In a quote on smart watches, I have already mentioned the rampant Internet mentality that has created a dangerous signal: we do not value the significance of existing market warnings, but are willing to believe in the future predictions of logical deficiencies. Despite the global outlook, the situation of smart television, and "Cool smart watch" strikingly similar, Apple Google is silent. But this does not prevent Chinese bosses from frantically piling into the smart-TV market: Now they are only concerned about the "home Internet" of the good predictions, too lazy to look at how smart TV this new category of how to expand.

Behind this is the internet thinking subversive logic, overnight let everyone wake up a new gold mine prophecy: Mom eggs, the original gold in the living room. But compared with the smart watch's young teeth market, Smart TV has one of the most generous local conditions: the traditional TV market is relatively mature, and few international brands can completely suppress domestic brands.

Of course, the most important thing here is the latter: a rare capital investment in a relatively secure market is enough for all participants to be fight. According to the internet thinking, a few miners, can easily shake the huge traditional television industry, it is too cost-effective. This makes smart TV not smart, miners are a smarter than a: I will not only dig my living room, but also to organize a group of children to dig all your home living room.

In addition to the new category of time and space factors, I pay attention to the focus of the trend of smart TV is: they in the market cultivation of the single, almost all of the hardware parameters of the competition, channel marketing game, in the content and service end also not many surprises. The most likely outcome of this singularity is to breed a new round of single price wars, which in turn is a crisis in the overall development of smart television. From the law of information, there is also the information explosion of the single message of concern: the removal of product factors, miners are not even the marketing method of innovation ability is limited, similar to sitting in the living room to scatter leaflets-who are you?

It can be said that some of the big guys sing praises every day in front of the internet thinking, a single Internet companies play smart TV, this time seems to be not so effective. And the most serious is, under such background conditions, the social demand of intelligent television how not slack? My warning is that smart TV is supposed to be good for domestic brands and internet companies and consumer experiences, but it's likely to ruin the miners.

Internet pipeline, subject to smart TV just need

There is no doubt that Smart television is inherently a conduit gene for Internet content. But the problem is, unless you're a genius teenager doing a product that can jump any existing market space constraints. One of the most obvious constraints is that the traditional TV companies are not so unbearable, or, for years, caused a very interesting domestic market: the breadth of the television field, it has already had a significant number of brands, multi-channel, many years of development characteristics. Products, there are multi-functional, multi-level social demand factors exist.

The bosses behind the miners understand this truth, so we see the larger companies, in the field of intelligent television, the greater the movement: Alibaba (Suning) and PPLive, Tencent and music. Even millet, which is swollen by young groups, is also involved. This is consistent with the temporal and spatial logic of the new category: Time, Google Android brought about by the smartphone tide, has completed the cultivation of user habits and target market; In space, PC mobile phone + Smart TV "three-match" approach will naturally become the family standard, whether it is hardware or software, content to provide a huge market prospects.

But I just need to ask a few questions, let this prospect with some rational thinking: home appliances in the countryside for many years, the exchange of early change, the early intelligent TV, how to solve the TV market age characteristics of the problem? There is a multi-level difference between Internet content and information, how can intelligent TV solve the multi-level difference of social demand? Interestingly, in a conversation with Eric, I asked the senior vice President Liang the question, and got to wait until the first effort, after the success of the sound of the cliché, may be digging in the hard.

In my opinion, Smart TV is more the combination of new category, it combined the mobile Internet, Internet and even things online (display platform) in many areas, but it is difficult to open the popularity of social demand. The product, content focus of the intelligent TV, even the social marketing, public relations field, all must take to how to establish the society demand sex as the starting point. This may require more appropriate rational giants to emerge: after the layout of the business model, the best way to build demand may be for Internet companies + traditional companies to collaborate deeply to reach the nearest free possibility. Such teasing can be understood, only want to occupy the topic hot 2999 yuan Millet TV can sleep, next show hand, who?

My attitude is that it may only be assumed that another disorder can be seen at the very beginning. About the new category craze caused by smart watches or smart TVs, behind the domestic brand is ushered in a new opportunity, I am hoping that the domestic elite, can strive for more, more practical, has sought no longer be "foreign brand" or internal strangulation, killing Matt or washing the general social market "is located." Or, the vision is bastard, a mature market environment, at least to allow consumers to hope for more technology benefits, rather than the prophecy looks beautiful.