Crazy Smart watch

Absrtact: May be in the era of information explosion, let us not pay attention to the significance of the market early warning, but is willing to believe that the logic of the future prediction of missing. The same is true of technology companies in the Chinese market: Unlike previous conservative attitudes, it is now being smart

May be in the era of information explosion, let us not pay attention to the significance of the market early warning, but is willing to believe that the logic of the future prediction of the lack of. In the Chinese market, the same is true of technology companies: with the previous conservative attitude, and now in the direction of Smart TV, smart watch (wearable equipment) and other directions, new concepts emerge.

In the 2013, Chinese companies, all embracing hot money, even created a particularly lively year of "independent trends"--which they could see in the new category or the new market. At first glance, it looks like a positive sign: the product-thinking paradigm that evolves from the Internet seems to give them the confidence to be like a seaman. Fresh lively, on behalf of the social needs of the reality, but with this swarm enthusiasm is not proportional. It makes me feel bad, the innovation trend behind, it seems more is to conceal the collective panic: Everyone began to worry about not following the new product, will be the information flow relentlessly submerged.

With regard to smart watches, in the face of various predictions of God and the estimated data of tens of millions of sales, the technology makers did not let their watches go wild. This madness, and the reality is showing a contradiction: on the one hand, Zooey has issued a variety of different cousin shoes sister necklace sister products, Big cross its way; On the other hand, the global market for mobile wear has so far not been enough to verify its appeal.

I have joked with friends that: the current smart watch, seems to have drilled Apple Google's Gap, we enjoy making a noisy. And Google Glasses hot global, become a short-term geek attention to the hot target is different, now smart watch market reaction cold, I think to a large extent and the product "cool" has a direct relationship.

We are surrounded by a large number of brick thinking, only the hothead of two judgments. They will be asked: this is not licking chrysanthemum, apple Google must be cool? In fact, it would be boring to talk to people like this: even if we do something like Apple Google, the idea behind it is to worry about why it's not cool.

Remove the vague morphological factors of reference, smart watches do not good, and the blindness of Chinese science and technology enterprises: the size of China's science and technology enterprises, basically did not successfully run the new category of experience. And to solve the new category of problems, a targeted logical judgment: The starting point of the new category, the first should be based on the blank market time and space judgments. And I want to say the pioneers of mobile wear equipment, will eventually fall into the trouble of early warning, it is therefore launched.

Time refers to the use and distinction of opportunity. According to the preliminary observation, emerging mobile market entrepreneurs, the thinking is still stuck in the beginner's entrepreneurial stage: anxious to use the time of the fast, but also understand some medical, health, sports and other market segments of the technical field, but seriously lack of market nurturing side of the distinction ability. This led to a large number of customer-oriented products, without any market testing and user base to ensure that the device has been abruptly made out, and then found its lack of space: the product is immature, high similarity, concept or application far-fetched, no user base and industry environment. I am personally not optimistic about this kind of geek innovation, the basic is playing tickets, do not have to become a new category of the future potential of the first conditions.

In addition to the small geek entrepreneurship, there has been a large influx of companies: Samsung Glaxygear, LG, MOTO, and even the domestic royal shell, cool pie and so have launched their own smart watch. Their main feature is that, relying on the brand base and the user base advantage, almost without exception to the smart watch application field, with its main business-smart phone interactive end. From the marketing end of the new product, this allows them to be free from the time limit, focus on the market effect end: On the one hand is to manage the difference between the focus of attention, the second is to do the market in advance to cultivate work, there are "maybe I will fire" or "If someone else fire me also good to follow" market space judgment.

This kind of marketing end time, the spatial consideration, obtains some different angle of view conclusion, may be helpful to us to understand the science and technology domain development and the understanding. I personally persuade geeks to be cautious about innovation in mobile wear, because the more brutal facts have emerged: even if the field of mobile wearable equipment will fire in the future, it must have high strength and space market nurturing ability and experience.

Personal humble opinion is, unless it is a science and technology genius, can invent offensive and defensive both the best artifact (welcome related to have volunteers to contact me, free evaluation), can jump out of this inevitable space section of the dilemma. Otherwise, either go to Huaqiang North, or you will be patient in research and development and marketing preparation of the comprehensive balance.

As an exhortation to imagine the iphone as a new category, jobs began to nurture the app market from itunes, how long did it take to integrate with the iphone? Innovative behaviour in the future of wear, as a technology product or consumer electronics itself, must cling to the possibility of how to cut into the mass market-a space problem that may sound even cooler one o'clock.