"Crazy to Change" VP Guan: Entrepreneurship is like playing a copy

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August 26, "Crazy to change" development company "Hao Teng game" VP Guan a visit to Tencent Developer Forum, tells the story of the experience and emotion of the entrepreneurial road. Guan that entrepreneurship is like playing games, upgrades, competitions, battles, replicas, attributes, everything. Not only to choose their own career, holding the thigh of the predecessor, but also in the "copy" to find ways to play good equipment. Guan explained that in the "copy" of the Tencent open platform, there are a total of micro-downloads, relationship chain, wide-point, experience four God-class equipment should not be missed.

Hao Teng Games VP Guan

A priest, a warrior, a master? Start a business by choosing a "career"

By the end of 2010, Guan's entrepreneurial partners had just returned from Microsoft's Irish headquarters, and the entrepreneurial team was looking for ways to start a business. After analysis and discussion, we find that entrepreneurship can be subdivided into three kinds of "occupations", namely priests, Warriors and mages.

"Priest" is to do stand-alone game, for the channel is equivalent to green leaves, is essential to the beautiful scenery line, but the disadvantage is that it may not be the highest income game. The second type is "warrior", that is, online games. Choosing a warrior means killing a world in a red purple sea. The third type is the Mage, and in many cases the mage means a background and a patron, just as many people say the Mage is the son of a certain game.

At that time, "Hao Teng game" resolutely chose the most handsome "warrior" to start their own entrepreneurial journey, but also in the early days of the venture to get Xiaoping investment. But the "warrior" road is not the first expected a smooth, the first game direction selection error, the second game because of inexperience, time-consuming and cost too long to run aground. Guan Frankly, these two pits burned 3 million funds, at that time the game has been in a very passive situation, how to do?

Two times "into the pit" lesson two choices of entrepreneurial direction

In the end, Hao Teng team did not shrink to choose to work for others, but in the entrepreneurial way on the direction of the two choices, resolutely turned to do "Pastor"-Single game. Although the green leaves, but also to make all the platform recognized the best green leaves.

Since then, Hao Teng game is a smooth wind, all the way, Crazy series of games have been online and achieved very good results. In the process of game promotion, Hao Teng game began to try different play, such as "Crazy guess map", "crazy guessing" and Jiangsu satellite TV "Sesame" and "Dad back" program to cooperate, "crazy to change" from a line on the binding Tencent application treasure.

According to Guan introduction, "Crazy to change Money" This May in the Tencent application treasure to do a new start, the first time to get a 300,000 download volume, activation rate of 84.1%. At the same time, due to the Tencent venture base, "Crazy to Change" has also been a large number of Tencent capacity access and resource support, through micro-download daily conversion of up to 50,000 users, access to Tencent Cloud after each month can save 50,000 yuan cost.

Luxury Game Product Roadmap

Four "artifacts" in the "copy" of Tencent's open platform

"Online games have a copy of the world, go to the desert to see a tower, there is a small penguin must brush, this copy is Tencent open platform." Guan explained that in the copy of Tencent's open platform, a total of four God-level equipment should not be missed, must be brushed out.

Mini-Download Scepter: The weapon's properties are five-star, increasing treatment 300%, weight is 0 grams. After users share the game, other users can transform the download by one key. "0 grams will not say, as long as is to join Tencent Open platform, will give a free cloud, to everyone save costs."

Relationship chain Shield: After joining the QQ relationship chain, will let the user have a very high sense of existence, and ordinary stand-alone game has a big difference. "Crazy guess" does not add chain when the next day to retain 35%, after joining the chain to reach 50%, Ascension is very obvious.

Wide point of armour: wide point is a very good advertising platform, filling rate is currently the best advertising platform, and the price is very good.

Helmet of experience: Guan that the experience support provided by Tencent's open platform is very valuable. "After we put this helmet on, it went very well. Open platform Now there are a lot of colleagues to do before the QQ farm, as we all know, the game was very fire. We have invited these colleagues from Shenzhen to our company, the Saturday 8:30 A.M. meeting has been open until the evening, and achieved a very large effect. ”