CRC completes first organization adjustment and mobile business collaboration

Every reporter Chen Weilin from Shanghai's struggling China Mobile to merge the Chinese railcom, after more than two years of trial and saw, finally made substantial progress. "Daily economic news" recently learned that in order to better adapt to the parent company China Mobile's "development positioning requirements", China Railcom has completed the first phase of the internal institutional adjustment at the end of last month. This is the China railcom after the end of last year separation of special, public network, again for the merger of China to make efforts.　　At the same time, China Mobile subordinate provincial companies and related business departments also began to TD wireless landline and cable broadband business as a breakthrough, "strengthen and the CRC market synergy development."　　At this point, this round of "Liuhe three" telecommunications restructuring in the early stage to hinder the largest and promote the latest mobile joint railcom began to appear substantial progress. Tietong Streamline the daily economic news from China Railcom, August 27, the company officially completed the first batch of institutional adjustment. After this round of adjustment, China railcom abolished the original Enterprise Development department 1 departments, and the original technology department and the planned department of 2 departments to set up a new technology and planning department.　　In connection with this, there are 5 divisions (sections) in the staffing establishment, 2 department posts, 1 departmental posts and 3 branches (branch) positions. China Railcom said that the above-mentioned institutional adjustment is the company from the railway network to the Ministry of Railways Management, the public network to adjust the plan of the phased results, before the Chinese railcom has to the provincial and municipal branches of the Department of Institutional Adjustment.　　Next, according to the operating situation changes and business development needs, the company will also adjust the company's headquarters, and gradually refined the management staff, and to enrich the production and operation of the first line.　　China Railcom said that as a wholly-owned subsidiary of China Mobile, China Railcom will, in accordance with the various management requirements of the Chinese mobile, strive to create a lean and efficient corporate institutions.　　The resistance of the integration of journalists from within China Mobile learned that at the end of last year, when the CRC decided to return to the Ministry of Railways, it was left to China Mobile, a company with weak business activity and bad assets, but it has gradually emerged as a positive phenomenon of "breaking and standing" when compared with the initial efforts of the two sides. Railcom was established in December 20, 2000, the early establishment of the Ministry of Railways, business around the railway communications.　　January 20, 2004, the company by the Ministry of Railways transferred to the SASAC management, renamed as China Railcom Group Co., Ltd., the main business is broadband and fixed. May 23, 2008, in the latest round of telecommunications restructuring, China Railcom Group Co., Ltd. merged into China Mobile Communications Group Corporation, become its wholly-owned enterprises. China Railcom, although incorporated in the name of China, is completely independent of the entire Chinese mobile group system in its management operations.　　The fixed-line and broadband license of CTT is still the Tietong company, and the existing form of "China railcom" in the business environment is basically the same as before the reorganization. A senior operator at the local company said in an interview with the Daily economic news yesterday that mobileand railcom this to "mother and child" apart, the main reason is the CRC's asset-liability ratio is high, business growth is slow and redundant organizations are complex, mobile is not willing to take over; In addition, the Ministry of Railways to railcom better operating conditions of the special network business will not let go, resulting in the movement of　　To clear the barriers to integration under great resistance, the reorganization work began in the early 2009. February 2009, China Mobile issued a notice, the plan is divided into three stages of integration railcom: The first stage for exploration and cooperation, the full use of the agency to promote mobile services, the second stage for deep cooperation, the CRC business gradually merged into the mobile, and the use of Tietong Direct marketing channels and community channels to expand the family and　　The third stage is the comprehensive cooperation, the two sides cooperate to construct the fusion channel based on mobile fixed network. Subsequently, China Railcom held a "special network regression Railway teleconference", public and private network separation to promote the reorganization of the idea for the first time clear. November 12, the Ministry of Railways and China Mobile on the CRC business assets transfer in Beijing to reach an agreement.　　In the December, CRC's railway communication business, assets and personnel were stripped into the Ministry of Railways, while the social public communication Network, as an independent subsidiary of China Mobile, engaged in the fixed communication service. According to media reports quoted the CRC insiders said that the second half of 2008 China Mobile has commissioned a third party to the CRC for asset clean-up and evaluation, the results show that the CRC total liabilities of about 40 billion yuan. The big debt is due to weak earning capacity.　　2007, China railcom main business income of 16.6 billion yuan, only the equivalent of China Mobile's 4%, in addition, Railcom also has 70,000 employees, how to streamline the organization to reduce redundancy, but also become a big problem of China Mobile.　　And the CRC to start the organization streamlined adjustment, is after more than 30,000 Tietong network staff "People follow the matter go" back to the Ministry of Railways, further to merge and remove obstacles. Related News internal files: TD Wireless landline will be a breach according to the report, in March this year, China Mobile group has conveyed a document entitled "Guidance on strengthening coordinated development in the operation of the whole business market".　　In this document, China Mobile has made clear that the cooperation and development of Chinese railcom should follow the key business of TD wireless landline, wired broadband, leased circuit and so on to speed up the design and service delivery of the whole business fusion product.　　TD Wireless landline business has two main development methods, one is the use of mobile phone 11 digits, by mobile companies in accordance with its own business development of TD wireless landline; One is the use of railcom 8 fixed number, as the CRC Company's own business development, the customer vested in the TD Wireless landline company. For the cable broadband service, China Mobile plans to use business agent and resource cooperation in two ways based on the overall operation of CTT.　　CRC company should focus on improving the basic capacity of the development of cable broadband business, mobile companies can use a variety of ways to support CRC to speed up the development of cable broadband business. And for the rental circuit business, China Mobile pointed out that the group of customers, mobile companies and Tietong companies to make full use ofBoth customer resources, network resources and operational capabilities, the use of resource collaboration model, according to their respective business scope of the joint provision of mobile, TD wireless landline, fixed telephone, rental circuits and ICT integrated solutions to accelerate the expansion of the group customer market.　　In order to do a good job of the above key business Synergy development, the real move in the Tietong business merger, China Mobile also highlighted in the document customer service, channel resources, support systems, network resources and billing system synergy. According to the "Daily economic news" from within China Mobile, China Mobile Group Marketing department has developed a TD wireless landline tariff set the main principles, the next step, to the business as a breakthrough, mobile and Tietong business cooperation will be further expanded.