Create a multi-screen "see" The new annual marketing of art will be a complete finale

For China's online video industry, the clarion call for a listing is on the way, and the road to profitability is becoming clearer. After 5 years of experience, the upcoming 2011 years for China's online video industry is clearly of special significance.　　With the genuine video content gradually become the industry mainstream, the value of user experience is increasingly being mined and valued, the video media value is gradually recognized by advertisers and the capital market. December 15, the public's rapid release of the official and Baidu's high-definition video site to reach a cooperation in the odd art ipad client brand advertising, before the rapid Teng has been on its PC page advertising.　　It is the first time that the online video industry has received approval from advertisers since the ipad officially entered the Chinese market this September and the major online video sites have launched applications for ipad development. On the same day, Baidu's HD video site Yi 2011 New Annual Marketing conference in the last stop-Shanghai to complete the final, including the CEO Gong, and the industry's third party data research company Millward Brown Digital CEO Wei Wei and Business Solutions Research director Liu Hongxian,　　As well as more than 200 brand advertisers all the scene. At the Marketing conference site, the third party data research company Millward Brown Digital CEO Wei Wei also released its total flow monitoring data for the odd art website.　　The data show that over the past few months, the video users of the odd arts website coverage of more than 86 million months, the average video playback time of 28.7 minutes, the average day per user cumulative playback time of 114.7 minutes, equivalent to each user will be on the odd art to watch a complete movie. In fact, since the beginning of this year, the focus of competition between video sites has shifted from simply the pursuit of traffic to the fierce competition for users. As Gong said, "User time is reflected in the user's website content and product recognition, which to a large extent determines the depth and intensity of marketing to end consumers." "" "Chinese network video site has entered to" seize the genuine content, the function of continuous innovation "to enhance the user experience phase, from the preemption flow to seize the long shift, China's network video from the" Quantity "to" quality "era has come.　　"Analysys International East China Consulting director Ma Lingru is an assertion. Advertiser's launch mentality is also quietly changing, long video advertising development completed from the flow measurement to quality measurement, from the exploratory to the regular launch, from the micro-drop to the weight of the three major transitions.　　Many of the customers said that the long video site advertising has been included in its next year's overall planning. At present, the odd art network has set up the most abundant authentic video content library, is committed to creating "network first film portal", as of November 11, the odd art Alexa data in the iwebchoice of the widescreen film and television classification ranked 1th. 2011, the odd arts will also be in the mainland, Hong Kong, Taiwan, Europe and the United States Film and television works to continue exerting force, playing almostAll the mainland blockbuster drama, such as "Please Forgive Me", "Modern New Man" and so on. While enriching the content, Qi Yi is also committed to the innovation of the marketing model, the introduction of such as selective advertising, research-type advertising and many other industries innovative advertising products, the September this year, the official launch of the ipad client, the launch of the day that is boarded the Apple store in the first place, in the subsequent "11" period 7th consecutive top of the download list first. In October alone, the number of independent users of the unique ipad is more than 260,000, and the first-ranking video site-related applications.　　Help advertisers achieve maximum user coverage when they choose to watch the same content at different times and on different screens. "Qi Art will be in the fourth quarter of 2012 to achieve quarterly earnings, and in 2013 in the realization of the scale of 3.5 billion revenue on the basis of achieving full-year profit." Gong told reporters.