Create a successful web promotion soft article

Absrtact: Pascal said that man is the reed that can think. This coincides with the Confucian people-oriented thought, highlighting the value of people and values. Soft writing is also the case, the need from the people's thinking mode to cut into the core of the product, the intangible release of the price of products

Pascal said that man is the reed that can think. This coincides with the Confucian idea of "people-oriented", which highlights the value of human beings. Soft writing is also the case, the need from the people's thinking mode to cut into the core of the product, the intangible release of the value of the product, unexpectedly and achieve the effect of marketing promotion. This is actually necessary for the writer before writing insight into the essence of the product, clear the value of this soft article, for the value of how to calculate the way to release these points of value, to achieve the promotional goals they want to achieve. This is a successful network to promote the value of soft paper is also the soul of the place.

The creation of a successful network of soft text, like a novelist created a person with a soul. However, it is not enough for the character to have a soul. In the soft writing, the body of the article is the content of the soft text itself, which involves several skills of the soft paper.

First, do a low-key planning type "title Party"

Here said "title Party", not refers to the network to improve the click rate and malicious deceive the vast number of netizens "title Party", but refers to have a bright and willing to read the text of the regular title of a clan. As the saying goes, the problem is half good. A good title like the eyes of this article, can play the magical effect of the finishing touch. Here's how to share a few good headlines:

--so set suspense

As the suspense film was set up at the beginning of a bureau, so that people can not help for this bureau and step by step into the bureau, until the end to find the truth. such as "child" hundred years, it seems paradoxical: which is a hundred years old "young children"? To read the text, just enlightened: The original is the Hubei Province experimental kindergarten ushered in the centennial birthday.

--Direct hit theme

In contrast to the suspense, some headlines, straight hit the theme, the author love What, hate what, support what, against what, a look will know. The revelation of letting the stone drift makes the development speed a stone throw. This popular metaphor contains a profound philosophy: do not seek development is eliminated, slow development will also "sink."

--Use personification

"Zhushan County for the Yunyang" ", to the people of cattle, to its" repair spectrum "in order to avoid inbreeding, to prevent the degeneration of varieties. "Hankou Hundred years Water plant for" heart ", said that the plant to eliminate the extended service equipment, so that its heart alive. The heart is alive, the body is alive, both increase the quantity of water supply, but also improve the quality of water supply.

Good title of the production method in fact there are many, interested people can refer to vegetable root tan works "Network Marketing copywriting title seven principles Nine skills" to understand the principle of creating a good title and related skills.

Two, say "NO" with the big head son

Good soft wen, only shiny title is not enough, like the cartoon characters Big Head Son general, the body proportion is very uncoordinated. A successful soft article, not only need to attract the attention of the title, but also need to be like a vigorous body of the full content.

For soft writing, we generally adopt the way in asserting products based on exaggerated product performance, efficacy. As we all know, today's society is an information explosion era, in order to stand out in the tens of thousands of web soft, can not simply use such exaggerated style of creation, the need for writers burning brain cells for creative creation.

The so-called creative creation, is the creation of a unique way to create soft text, so that the value and advantages of the product in people for this kind of creative marvel at the same time to the heart, invisible to the netizen to convey the writer want to express things, and realize the article and the product win. Is the so-called easy to do difficult, soft writing needs of creativity is not a handy, but the need for the writer's deep insight into the human heart, and the writer knowledge, wisdom of the accumulation of brewing. Simple soft text creative creation, can use the network of hot events and topics, as a starting point, leveraging force, to achieve the soft content of the gorgeous and full.

Writers need to note that the soft writing should pay attention to the logic and fluency of the article, that is, the senior writer said the focus on the rhythm of the article. such as the above specified soft writing all aspects have been exhaustive, the work is a high-quality soft text.

The so-called success of the network to promote the soft text, is not the end of the creation of the work, more important, is the spread of soft text. Nowadays, network communication tools are many: Baidu, forum, Post bar, QQ, MSN, meager, micro-letter and so on, these network communication tools as long as good use, they can achieve their dissemination purposes.

After the dissemination of soft wen, it can be focused on the promotion, which can draw on the Navy and five Mao party's approach, to guide the public to pay attention to this soft article and its products, realize the value of soft paper. It is noteworthy that the guidance should not be too "five cents", otherwise it will arouse the antipathy of netizens, to achieve the opposite effect.