Create a website atmosphere take its essence discard bad application

Personalized application is http://www.aliyun.com/zixun/aggregation/9105.html ">sns site, one of the distinctive features of a variety of applications to make SNS site full of vitality." SNS platform and third-party developers for SNS sites to provide the number of applications hundreds of thousands of, SNS webmaster in these applications should have a choice, can be more conducive to the development of the site.

Referred to the local SNS Web site response strategy "games such as wine, local SNS can not drink", this article continues to Ucenter home powerful flexible manyou Open platform Third party application development platform for example, talk about SNS website personalized application choice.

Why should we choose the application?

1, the application quality is uneven. Although the SNS platform for Third-party developers of the application of products has been a rigorous audit, but because of the application of a variety of applications, a wide range of application quality is also different, so SNS webmaster also need to apply two times to screen, make a reasonable choice;

2, the application involves the user experience. The quality of all kinds of applications directly related to the user experience, so SNS webmaster should first do all kinds of application of the trial, hands-on experience, refine, and constantly optimize the experience of improving site users.

Second, how to choose the application?

The choice of application, is the need for SNS webmaster Good Ucenter Home Senior management MYOP application. To the application of the choice, the most important thing is to grasp the level of application. According to the quality to differentiate, each kind of application should have the recommendation, the default, opens, closes four kinds of levels. Webmaster should be based on the quality of the application itself, these applications are differentiated treatment, highlighting excellent applications, close the bad application, only in order to make the application platform to maximize the role of the play:

1, take the essence of application

For the essence, excellent application, should focus on recommending. Webmaster can set these applications as default or recommended applications, so easy to form a virtuous cycle, so that the role of application such as snowball gradually achieve maximum.

2. Poor application

For poor quality applications, we should learn to give up. Owners can choose to turn these applications off. The so-called "Ningquewulan", the site applied in fine not much.

Visitors do not accidentally break into your site, especially registered users, he usually with a strong sense of purpose. Most of the time, when they decide to sign up, it means that he has initially approved your site. Next, how do you serve him from the start and make him feel like a shrewd selector! Tell there are two kinds, one is the level of expression, such as: welcome you to register XX community, as the XXXX member, next you will find in here with you have the common interest and hobby of people, and they explore and grow. The other is through the roundabout way, but it is more conducive to the user's attraction and atmosphere of the building. From the successful experience abroad, especially recently popular Twitter, we will find that when you register successfully, the system will recommend to you many people, these people may you are familiar with, may not be familiar with, in short, as a newly entered the system, you will more or less feel that some people care about you. This is just like when you go to a restaurant to eat, when you enter the door, the service staff very warmly greet you to send you water and attentive to ask you something? You will soon make up your mind to spend. Conversely, although you are here to spend, but no one to ignore you, it is very annoying things, perhaps you have a little rest there to leave without a break. So, the initial atmosphere is quite important.

In fact, Douban has done this long ago, when you register, he will recommend some excellent books and music movies to you, first let you have things to see, and not like a fool after registering do not know what to do. In fact, many users after the registration is vacant, at this time, the site to do is the user's guidance, but also in the creation of an atmosphere: this atmosphere is the site want users to do, in other words, the user site to promote.

Having understood the above, let's assume that on a question and answer platform, we recommend that the system recommend some questions to the user after they have been registered and entered the system, including: hot, being answered, and most recently resolved. Then the data in the background to detect the user's reflection. To determine the recommended number and recommended type. In the absence of certain observational data, we usually think that hot issues are universal, but what if not what we think? So it's important to master the real data.

In short, no matter what kind of site, always in the user registration and landing, for users to recommend some interesting, want to let users do things to users, so that users have something to do. Depending on the type of site, the nature of the recommendation to the user will be different. Like we said above, social Twitter, it will recommend to you a number of well-known people, in a question and answer platform, we will recommend a number of hot questions to allow users to answer; On a shopping platform, we will recommend some products that are being promoted and products that are selling to him, Let him know what we've been up to. What do they have? As a result, the user is attracted to the platform, through the atmosphere to guide users, let him further deepen the understanding of the site where.

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