Create product temperament or seize the market opportunities?

"Watercress users must be better than everyone's users have the quality?" ”

If I had said "fart words" before, I would hesitate to "maybe".

These days when the cook and the Japanese earthquake, see the watercress said a forum building to 848000 curse Japan, see everyone on a long string "good!" "Little Japan is finished!" Such comments, only feel "brain residue", this does not, and broke the salt grab soy sauce news, "Parrot" is indeed the characteristics of this country. Sina Weibo and watercress, "doomsday mood" although very strong, but everyone with a hug and blessing of the mentality of the face, there are always so little warmth.

Since you are not accustomed to imposing your personal views on others, it is awkward to say that you are going to speak to people who are different from each other. Saying that this is my second account in everyone, continue to face the fate of being written off.

Some time ago to see the pure silver "explicit content determinism", empathy.

1. Dominant content determines the product temperament, temperament determines the user, the user decides the fate of the product.

2. The reprint makes the social atmosphere weak, and it damages the expansion speed and development potential of social products.

(The last two words are people said, suggest to see the original author)

Also in the "Internet Product Planning Miscellaneous-reprinted" See, the value of product planning is to give this product soul and temperament, excellent genes to make products stand out.

Somehow, suddenly remembered "Kangxi came", this is an extremely gossip entertainment program, because of the harmony of small s+ Tsai with years of stable sitting No.1 seat. Why do people love to watch? In addition to "star" "First Disclosure" "tofu" this kind of keyword, kang brother forever a pair of "just passing through" the understanding of expression, with small s of the glib sincerity, is also an important factor. When little S is pregnant, please Lin Chi-ling and all the way actress to the class, Kangxi are not too amenable, if the Tsai replaced Wu, then we see may be "I guess I guess I guess" style of comedy, not so many stars willing to confide.

Different people say the same thing, the listener will have a completely different feeling. "Tsai's way of speaking," said, "You are what you dour." The most beautiful language is when we feel the need for each other through language. "The so-called way of saying is to put the other person's heart." Treat with heart, communicate with heart.

Products are the same, different PM will have different styles, more or less will be reflected in the design. Like myself, a typical radical, bad do not hesitate to overturn, do not like ugly transition program, habitually entangled in the logic and level, all processes in the judgment of "N" part of the extreme concern (may be seen too much PM do not consider the program exception or failure to run the situation). I believe that the intention to create and free to pat the head out of the product will certainly be different, even if a glance looks like, will also be small button small question mark small hint, feel different treatment.

To the newly-released Baidu browser examples.

1. I just put the first page of these icons in turn all open, the card died ...

2. Long too like Chrome, although the home page written "My Baidu Application", link to more is the URL and hao123 vertical page, personal understanding is not real app, and "most often visited the site" in the same.

3. The default search engine is Baidu and cannot be changed.

4. You can login to Baidu account, enter the personal center, by clicking "More" to reach the Product Daquan page (http://www.baidu.com/more/). This page looks a bit messy, user products & commercial products mixed together, this is not bad, the problem is that user products are landing status, commercial products have not been logged in.

5. Also found in the Product Encyclopedia page, unable to scale fonts, shortcuts or anything is not clear. For example, Chrome Open recently closed the page shortcut key is "Shift+ctrl+t", Baidu browser I want to open the history to find it.

6. Or choose the compatibility of the higher IE kernel, directly caused the opening of new tabs can be slow, often there will be new not open, the old point.

............

First experience feel bad, and now mainstream browsers have a gap, do not understand whether this is a strategic chess or really want to do a piece in the browser market. From the finished product look, the team conservative, product design is not new and elegant, the details can save province, it is likely that the duration is too tight, we work overtime results. There is a possibility, they thought is first line, occupy market share and then iterative improvement, time is money.

Remember to participate in the interview before, was asked how to look at the product iteration, I replied: "I want to know, is not if not a little bit at a time, all of a sudden all functions are finished, and then there is no work to do ah?" Now think about how funny, it is estimated that the interviewer is very embarrassed. Can you emphasize that iteration is really a good thing? Rush to the last beta, and then make drastic changes?

Modern society teaches that "dress is also a strategy", and wearing the right clothes will make you look smart and competent. No one has time to observe a person's heart, waiting for a frog may become a prince. The first impression is often decisive, for the product is the same, especially for a more stable market, if the introduction of new products can not be refreshing, there is no impressive advantages, it is likely that the blooming flowers will not be thanked. The concept of "seizing the market opportunity" does not apply at this time, and if you always want to improve by iteration, it's a bit of a dream.

I use chrome is very good, turn the wall with Firefox, pay still have to open ie, did not look forward to the Baidu browser, found that really do not use Ah, uninstall the next estimate will be difficult to remember to download the following version of it ... There are already 4 browsers ....

When is the right time to seize the opportunity?

There are two concepts in marketing: needs and needs.

When there is need and demand is budding, it is the best time to seize the initiative. There is no need for the market, you can ignore. When the demand has just sprouted, that is, to see profit points, we start to stir up, you first step to grab, this is the "opportunity." Or, you have the wisdom of Steve Jobs, the ability to tap into the potential needs of customers, when the product is on the line, people see the reaction is "wow, this is what I want", you will not only seize the initiative, but also the establishment of brand image and product awareness, and perhaps a number of die-hard fans, this will be very beneficial to the development of products.

But for a relatively mature market, the market share has been divided almost, at this time to enter, relatively difficult. On the one hand, need to have similar products in common, on the other hand to play their own identity. Back to the browser, IE and Firefox stand up for so many years, there are many advocates, chrome with speed and simplicity quickly captured a bunch of loyal fans, in a variety of evaluation, the score is much higher than IE and Firefox, which makes many of the domestic IE-core browser manufacturers surprised, I could have done that. A few days ago under a proud swim 3, unexpectedly also grew into a chrome-like appearance, it is very embarrassing.

Anyway, in the face of mature and stable market, it is important to build the characteristics of products and temperament, and then a hit that.

But for the Chinese Internet of plagiarism, said "to create product temperament" may be outdated, now to solve, is the people under the pressure of the KPI, how can not pat the head to think of course, how can meditation to do the product.

Repeat the previous point of view, the product will be a number of PM characteristics, but also can see if you are in the heart.

PS: The Facebook effect mentions that Zuckburg can read and write French, Hebrew, Latin and Greek, or high school fencing team captain and most Valuable Player ...

Source: http://www.wangxuntian.com/?p=847