Create products that allow users to linger

There was a famous psychological experiment in which the electrodes were connected to the happy center of the mouse, and then the switch was placed where the mouse could reach. Then, the mouse will keep on the switch, do not eat not to drink, sleepless, until physical exhaustion passed.

It's not very pleasant to say, but it's really the dream of most service providers (it and http://www.aliyun.com/zixun/aggregation/8150.html "> Traditional Industries"), as much as possible to occupy the user's time and energy. Of course, is also worth the lucky thing, this dream mostly stay in the daydream stage, can basically realize only drugs to adults, online games for children.

Although the reality is very bone feeling, but this should not hinder to the ideal approximation a little bit of footsteps. So, what kind of service can let the user linger over, difficult to extricate oneself? By using the personal experience, and the psychological knowledge of some three-legged cats, I found that a highly viscous experience should cover the following four links:

1, the user to guide their own services

2, reduce the user in each task link of physical, mental pay

3, the demand to be accurately hit

4, demand to continue to induce new demand

I looked back and summed up these words, and I was embarrassed because it was really like "useless truth". It's too straightforward, but I can't think of a more appropriate word. It might give each of these examples a little expansion, and give it a little bit of a "good" look.

1, how to lead users to their own services

To be a weapon.

A person's behavior is actually very simple, when he has a certain demand, it will be from the memory of the search can help him to meet the goal of the easiest way. For example, when most college students need money, the first thing they think about is their parents. Because parents always do what they have to do, they get money. Therefore, the product must be accurate positioning of the demand scene, so that users in deep trouble to remember you like to remember "trouble, find the police" the same.

If your product is still a rookie, users have never used you, through the user's most trusted channel to do the promotion is a good idea. For example, Millet specializes in brush machine enthusiasts, because enthusiasts are ordinary people buy the most trusted person. Of course, this can only help you take the first step, behind the Word-of-mouth or rely on their own strength. To do is to pinpoint a field, do "best at".

Wake up demand

Demand often requires stimulation to awaken. The dryness of the throat pushes you to the steps of the water, inadvertently skimming off the ground hundred dollar bills make your heart itch. Since stimulation can awaken a person's inner needs and affect one's behavior, if you give the user the right stimulation, you may want to pull him into your arms.

People's demand is very simple, the advantages and disadvantages. So in the face of the user, either to benefit or to be disgusted. In this respect the puzzlement must be 360. If there is no boot time reminder, the user will rarely have the desire to open the security guard to do some optimization. But "only defeated the national 6% of the computer" the emergence of many users can not calm the hearts of a long time, "Ni ma, hastened optimization."

2, reduce the user in each task link of physical, mental pay

Don't have to think about how to choose

People do not like the most is the exam, racking their brains to think too painful. Why does the interface always urge users to make "choices"? Often because the product did not want to clear what the user most want, so it is necessary to ask the user your wine is 35 degrees or 52 degrees, or because of the pressure of the KPI, added a new function and will not be reluctant to remove the old function of chicken. The more unwilling to give up, the more often lost.

A clear and clear positioning will help the product remove these annoyances. Focus on the area you're best at, and polish it fine. Users have this kind of difficulty to come to you and enjoy the service you are best at. But do a small amount of function is not atmosphere, there is no big platform of style. In fact, as long as the target needs of the initial selection, pick the most popular, most durable features, the same user surge. For example, the sex industry, the catering industry can be the oldest industries.

Don't be too careful.

Practice words, is very painful memories, because want a stroke, seriously. If the user goes to your site, each operation will be as cautious as the operation of chemical instruments, the loss rate must be your nightmare. So as far as possible as long as the user to do some of the operation, can complete the task, physiological triumph. The big button, the agreeable gesture, shakes and shakes.

To give a chestnut, reading products tend to use segmented loading to reduce the flow loss, then the user read a paragraph will be again evoked one load. There are many ways to trigger a load, and the most common is to click on a button, such as a dot com iOS client. But when you go to the little area with your thumb and you have 5 tabs next to it, you feel like your breath stops. What if you change to an embarrassing encyclopedia with a pull gesture? After reading a paragraph, with a pull, began to load new content. Of course, if you can judge the user will soon read the loaded parts, automatically read new content, so that users do not need to operate and wait, this moment will be more perfect.

Don't worry about it.

If the fish know how sharp the hook after the delicious, even if the bait is delicious, it will hold live in the heart. If the user finds it difficult to retire after enjoying the meal, weigh it carefully before moving on. So don't let users worry about tasting your delicious meal.

For example, the first screen in NetEase news is the news list. To read the full news, users must often enter the details, read and then return to the news list. However, the return of iOS in the upper-left corner is the hardest position for the right thumb. Since every read a piece of news so laborious, next time see a can not see the news, it is necessary to weigh its worth. Fortunately, NetEase added a right-slip return gesture to the details page. So, I would like to browse more details of the news, it is easy to quit anyway.

3, the demand to be accurately hit

When you know exactly what a user needs on a page, you should be enthusiastic about doing everything you can to provide the most intimate service and scratch the itch on the user's head. Every time a user has a cost, they will be smart enough to gauge whether the happiness you offer is worth the effort. You can recall, with Baidu search over several pages have not found a reliable result, what is the mood.

Micro-letter can easily find nearby people, but for male hanging silk, the demand is obviously to see ppmm wow. Turned a few pages to see one does not conform to their sexual orientation of the male head, even if they are handsome, do not want to turn down. But a more than a look at the screening of the sister, the feeling is very different, the more over the hi skin. If you can also put them in accordance with the number of times they have been clicked to see the details of the order, gee, there is no reason not to install a micro-letter to try it.

4. Wake up new demand after meeting demand

Birds do good bow hidden, cunning rabbit dead dog cooking. Users finish, eat dry wipe clean, is to leave you and go. How to retain his relentless footsteps? The best way is to shout "objective" Do you think you dropped the money? "Awaken his needs again, and he will be able to put him back in his arms."

Everyone online, watching a good friend movement, cool almost. "More new" also lazy to point, load a good slow ah. But in the QQ space, it is clear to tell you who else's story has not seen it, is it possible to hook up the hearts of the greedy worm?

Micro-letter in the vicinity of the person, see her opened the "Circle of Friends," is not the hook up to see what photos of the impulse?

Click to open the details, found that a few thumbnails are really her real photos, is not the urge to see more photos?

Point open her profile, browse to a thumbnail is really beautiful, is not the hook up to see the big picture of the impulse?

Point open big picture, found that is really beautiful, beside there is a praise button, is not really want to cooing?

If there is no such a series of new demand stimulation, the user probably looked around the sister to decisively walked away. It is this series of serial guns, so that users deeply immersed in the embrace of micro-letter. Of course, there are also vomit trough, the level into too deep, return too painful, later to see the details will be more cautious.

In the end, if you want to comment on a product that most users linger over, I think it should be an embarrassing encyclopedia of iOS clients. First of all, every time you come in, you can see a lot of embarrassing and lovely stories. After sorting, every story on the first screen is so convulsed. A few screens looked a bit tired, but gently pulled on the dozens of of funny jokes. Really is to stop, kill time the first Acura.

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