Create sustainable corporate philanthropy microblogging

Absrtact: Columnist: @ Small Circle Pear Guide: In "serial One", focusing on the corporate public service micro-bo "content pass" the importance of corporate philanthropy micro-blog to be based on its corporate social responsibility outline of the contract, tailored content, to gather the target fans, trees

Column Author: @ Small Circle Pear

Introduction: In the "Serial One", the focus of the enterprise public service micro-bo "content" of the importance of corporate philanthropy micro-blog to be based on its corporate social responsibility outline of the contract, tailored content, in order to gather the target fans, set up the enterprise's exclusive public good image. "Serial Two" is based on the emphasis on content, focusing on the interaction of Enterprise Micro-blog. In doing the content and interaction, how to continue to obtain consumer trust?

Trust Pass

Credibility is the source of corporate public welfare microblogging, especially in China's public welfare environment more chaotic, imperfect reality. Enterprises in their public service micro-blog do not easily promise, commitment must be done, and the picture or with the interaction from the third party, show that the enterprise has indeed fulfilled its own commitment to the public good.

Case 1:@ Hope Kitchen

In the "nine-yang Soy milk machine" @ Hope kitchen microblogging, listed the "Hope Kitchen" 8 volunteers Weibo. These 8 volunteers come from different fields, but they all have to do with the public interest of the "Hope Kitchen". Among the 8 volunteers were public figures, such as CCTV's children's host Zhou, actress Gao Yalin, who plays father, and professionals such as national level two public nutritionists, health times writer Shan. They are both supporters and practitioners of the "Hope Kitchen". The 8 volunteers personally, to the "third party" identity to everyone to verify the "Hope Kitchen" drip action.

Case 2:@ Dell Public Interest

On the @ Dell Public Interest, a list of Dell-funded project schools ' microblogs, such as: Guangyuan Dongcheng, Changsha Liuyang, Chengdu into, and so on, although these project school Weibo is still not sound, regardless of the number of micro-bo, or the number of fans are very few, not to the normal operation, but such a model is desirable. Donors can clearly see the projects they are participating in, and how are the children living there? This is also the charm of social media.

To Dell: Project School Weibo, its operation is based on "sincerity" and "real". It is recommended that Dell provide training on social media to a teacher at the project school, ask them to maintain the microblog, or volunteer to maintain the microblog and implement the project contract.

Summary

Yes, enterprises do public service micro Bo expensive in insist. But unfortunately, there are already some well-known brands of the Public Service micro-blog stop running, no sound, but the past content is still there, it will inevitably make people daydream. In fact, the opening of public service micro-blog, the first is not the pursuit of a copy of how brilliant, the effect of how good, influence how big. Do not position the public good microblogging too high, after all, "public welfare", "charity" is still not a sound development, mature science. Please regard the Public Service micro-blog as an open mind to the public to demonstrate how to fulfill the corporate social responsibility, the platform to practice the public good, and invite everyone to participate in, monitor, urge, together to repay the community. Only with this mentality, can we do the sustainable development of the public good microblogging.

"Related reading"

"Serial" to create sustainable corporate philanthropy microblogging (i)

"Serial" to create sustainable corporate philanthropy microblogging (II.)

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Column Author: @ Small Circle Pear

This article link: http://www.socialbeta.com/articles/a-constant-non-profit-enterprize-weibo-03-2013.html

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