Create the Internet brand marketing channel of Enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Brand" is in the minds of consumers.

To build a brand, enterprises must establish the channel of brand communication. These are the traditional meaning of the "media."

Media can be divided into: newspapers, magazines, radio, television, print advertising, public welfare activities, networks

The internet has become "super newspaper" and "Super TV" today. Corporate website has become the basis of corporate brand communication.

Enterprise website has become the most important platform for users to understand enterprises and interact with enterprises.

1, the enterprise must have a website, this website is through the brand expert planning website.

The name of the website, the domain name of the website, the website's logo, the website's keyword, the website promotion propaganda language, the website column, the website function all must carry on the careful plan!

"The site is the battle of the eyeball, planning the site is to plan attention," so the site's art design, especially important, of course, the site's art design needs creativity, there is no small difficulty.

At present, the actual situation is that the Web site production agencies do not understand brand planning, brand planning agencies do not understand network technology, so the enterprise website construction has been at a very low level.

The website is the enterprise "second Face", this "face", will pass a lot of feeling and intension to the user directly. Users through the enterprise's website to understand the strength of enterprises, corporate culture, business conditions, business strategy and development goals.

2, in the search engine to enter the name of the enterprise, must be able to find the company's website.

For example, in Baidu or Gogle input "Amminga", www.1001a.com Amminga official website will naturally rank first. This is not difficult to do, but many enterprises have a website, can not find. Search engine like a data dictionary, a website must be included in this data dictionary, users can find. So in the website design, from the site's architecture to do optimization, but few enterprises know these, because of the lack of knowledge of the network, most of the enterprise managers can not judge a site's pros and cons.

3, the site should be optimized for keywords

For example, Amminga is to do "multimedia library", so to "multimedia library" as the key word natural ranking is also the first. But because this keyword search frequency is low, brings the traffic to the website is not big.

The website can provide what service to the user, decided the enterprise website "stickiness", the Enterprise website is not the decoration, also is not merely proves the existence of the enterprise. There should be customer service functions and even customer management functions. Enterprises can do market research through the network to collect user feedback.

5, the enterprise website must have the long-distance education function

First-class enterprises need first-class staff, the first-class staff is the training, the enterprise marketing channel construction cannot be separated from the franchisee and the marketing personnel training, the enterprise unceasingly expands own market, the marketing team also will be more and more dispersed, the enterprise through own long-distance education platform to train the staff, provides the education support for the marketing personnel, Can reduce the training costs, to break the geographical constraints. Expand the brand of the enterprise.

6, the enterprise website must have the electronic commerce function

Shop + Network is a combination of e-commerce and traditional sales products. Is the way for many businesses. Electronic commerce creates the market share to be bigger and larger, the enterprise must reconsider own development strategy.

7, the enterprise's website should have the management function

It is the only way for many enterprises to improve operation efficiency through network. Website is an important part of enterprise management.

At present, many enterprises marketing personnel management and performance calculation through the network.