Create the product information content of the force to improve the conversion rate

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Combined with recent work. I've been focusing on the way content is marketed lately. I think most people will understand the truth of a daily shout: "Content is king." But how to do a good job, especially for many companies that use E-commerce, most of the product marketing nature, and some may be wholesale. But the content of the product website is good. Many people are not necessarily clear. This article unifies the work experience, proposes a set of template format roughly. I hope I can help a friend who doesn't know how to write a product description.

(i) The benefits of the product are those

This very good understanding, can revolve around the product itself convenience, constructs quite many content, this does not need to speak more.

(ii) Product flow process

This is very clear to most manufacturers. But for customers, very vague, as the first proposed "mineral water has 26 purification process" What, this almost produce water people know, but for users, feel very surprised, very convincing. So your product process process must be written in detail, even from the raw materials to the finished product every step to write out. Preferably with a picture. Now the network browsing is already the visual sense of the marketing era.

(iii) Product specifications, structure, detailed description

Basic all products are the same description. What you need to expand is those written outside the details and so on. Write it out. Don't mean to be identical to everyone else.

(iv) Packaging of products.

This is a problem that users are very concerned about. It is the kind of packing that must be written clearly, preferably with pictures.

(v) Price of the product

Wholesale and retail to distinguish between open, do not unify is a price. This would scare off wholesalers or bulk-buying users.

(vi) Mode of transport and time

This is basically a basic commitment to customers.

(vii) Means of settlement

There are those ways to settle, to write clearly. Full payment, or on delivery. To write understand.

(eight) advantages and differences of the comparison between the products and other similar products

This can ask the sales department colleagues, they are most aware of our products have those advantages and disadvantages. Describe the product time to avoid shortcomings, more to mention the advantages.

(ix) Product aftermarket issues.

In a well-run business, 80% of the revenue comes from old customers. Now do the product, do is the service. Whose service is good, the more old customers win.

The above is a simple set of templates, if you can cooperate with good quality pictures, at the same time to fuse the cohesion of the keywords, even if your literary talent is not high, but the product information written out I think can be enough to attract users. Web site optimization Now belongs to two aspects of optimization, part of the optimization to meet the SEO, part of the user experience to meet the optimization. For a single product. Attract customers. If all are identical to the same product introduction. I think the bounce rate is very high. The rate of conversion directly measures the income of the website optimization personnel. To the company that sells the product category. Want is high conversion rate, want more flow, no can attract customer content, bottom conversion rate is network marketing the most failure factor.

Hope that the product description is not clear to friends, the product of a single page after the conversion rate is not high optimization personnel have some help. Hope to know more friends together to explore the network marketing, network optimization topics. Above original from www.pailie365.com, please respect original. Reprint please remain intact. Please indicate the source. Thank you.