Creating a Guest Planet: the way of TV in kind

October 19, the first domestic TV program, "Create a guest Planet," the annual Star Festival in Shanghai Grand ceremony. Many people to raise, venture capitalists, internet companies, the head of the company gathered.

Public-chip mode is the development of the new financing model in recent years, Tencent technology to participate in the festival's many heavyweight industry guests interviewed. Let's take a look at their prospects for the public-chip model, the T2O model, the future of smart hardware and the real challenges faced by the public.

The kind of public-chip model is optimistic

In the public-chip mode, the platform for the creators and investors on the internet to build an unprecedented investment channels. Compared to the traditional project investment, the investor feedback and the entrepreneur decision speed of the platform project are much faster.

Referring to the prospects of the public-chip model, IDG partner Zhangsuyang said that the public-chip model will have a long-term development potential. If the project's executor is able to achieve the desired function of the product, the project's finished product will be able to meet the user's needs in large probability.

GGV Capital partner Donshau said, "the opportunity of the public chip model is very big". From the figures he provided to Tencent, the total financing of the two major platform Kickstarter and Indiegogo in the United States reached 200 million dollars in 2013, The project to complete the financing reached 10,000. Donshau said, "200 million dollars is already the equivalent of a big early fund, the mechanism of social power to be released." How the future will be, but also to see how the specific products. I think if we can combine with the Chinese manufacturing power, we may make more interesting products. Interesting projects in China have the opportunity to go out. ”

State Digital CEO Zhang (Weibo) also on the public-chip model prospects. "For entrepreneurs, he can find potential investors who are interested in their projects, and those investors may also be potential users of the product," he said. This is a very interesting internet model. ”

At present, the public financing mode is mainly divided into physical and equity public financing. In the in-kind model, potential investors will assess the interest in the physical project independently and raise questions to the project's stakeholders to determine whether or not to invest. Compared with the physical masses, the realization of stock-raising is difficult, and its long-term prospects are not optimistic.

Donshau said that in the long run, the kind of public financing is his more optimistic model, because "the kind of people raised to many ideas but no opportunity to create a chance to try." Many of the early projects are immature, and if you do not do a good job, it will cause many people to complain. ”

"For me, physical Zhang may be relatively feasible," he said. From my point of view, the more important part of the audience is whether I can make my favorite products from the idea into reality instead of profiting from it. ”

Creating a Guest Planet: a practitioner of T2O

The concept of T2O refers to the innovative mode of "from TV to online". In fact, T2O is not a very new formulation, but when the audience to try T2O model of players, the first crab-eating program is the "creator planet."

At present, the "creator of the Planet" column and the same name of the creators of the planet's platform to achieve the two sides are content and diversion of the cooperative relationship. "Creators of the Planet," producer Ju Chen said that the current column is responsible for the production of the program, the platform is responsible for the operation of the site, the two sides have no equity investment relationship. In the current stage, the main revenue of the program is advertising revenue, while the platform side is relying on commission.

In the 2011, in his pioneering program named "Angel in Love with whom", Ju Chen the exploration of T2O mode. With the rise of the concept of the public, he and the founder of the planet's platform Huan Crystal plume at the end of last year, the idea of T2O model cooperation. Then the project to promote the speed is very fast, June this year, the platform online, July has been on the first stage TV program.

As for the future development direction of T2O mode, Ju Chen believes that we should try to explore the mechanism of the change beyond advertising. "The mass media represented by television is a better place to attract attention, build brands, and import traffic," he said. "It is important to have a specific point of entry, in addition to the public, TV and game docking, television and trade docking are the direction can be tried."

According to Ju Chen revealed that the platform for the creation of the planet is still a new brand, so the platform traffic from the TV end of the diversion in the total flow of the platform accounted for more than half. It is expected that the future platform will increase the rate of autogenous flow.

"The T2O model has a chance," Donshau said. But the Internet of traditional media may still need innovators to try, not just the creator planet, but other media producers. ”

Intelligent fetal Heart monitoring equipment Happy Mummy founder Tao Jianhui is also satisfied with the effect of the TV audience. He said, "Television is a form of innovation, it will be the way from the Internet to the television media, and television is the Chinese people more familiar with the credibility of the media, can enlarge the influence." I joined the program because I had the opportunity to introduce the ultimate product of the Happy Mummy fetal instrument to the audience in front of the TV. ”

Future trends in Smart hardware: connectivity + Services

The Star Festival, Lenovo company with a new consumer-grade intelligent hardware Newglass debut. Lenovo launched the Newglass enterprise-class product this July.

Lenovo New Business Development Department general manager Bai Jie to Tencent Science and technology, we to newglass positioning is "the first Chinese to wear out of smart glasses." Consumer-grade newglass focus on the fashion of the product and the convenience of use. At the same time, Newglass also launched three major unique features for the special needs of Chinese users. First, the Chinese operating system; second, the Newglass adopts the design of the mirror clamp type, the user can put the operation part card on their glasses without having to take off their favorite glasses; third, Lenovo will launch a smart glasses for the application store, is expected to have a wealth of Chinese application products online.

For the nature of intelligent hardware, Zhangsuyang that the intelligent hardware is not in the sales of products but connectivity. "After a thing is launched, don't expect it to be an integral thing in an ecological chain," he said. It is possible to establish a relatively complete ecological system by its own development process. This is a process of natural selection. ”

Donshau the future of intelligent hardware development of the right way to put forward their own views. "The right path in the future may be to provide value-added services based on large data on smart hardware products," he said. Only your team also know the hardware, and understand the software at the same time understand the service, can have really interesting products out. Only do hardware or software are flawed, in the long run the Internet's play to the combination of hardware and software is more reasonable. ”

From the industrial point of view, hardware and software connectivity is unavoidable trend. Zhang also said, "The future of the Internet companies will be with the smart hardware to engage, if not to do this, its life will be in danger." ”

The problem of creating a guest: Jump ticket and user anticipate management

The most outstanding problem of hardware is two: one is jump ticket, one is the finished product can not meet the minimum user expectations.

When it comes to these two realistic phenomena, Bai Jie that Lenovo can guarantee the quality of products under the premise of the jump ticket rate to achieve better control. "For all innovative products, there is a certain probability that there will be a jump in the ticket," he said. When you do something innovative, you need to take a big risk. Lenovo has its own advantages, including supply chain management, quality management, finished product management, and so on in all aspects than the start-up companies a lot more powerful. ”

Zhangsuyang that this is the model in the initial stage of the two problems faced by the direction. "If we can add some rules to the mechanism, these two issues should be solved," he said. The development of the model itself should not be hindered by the existence of these two problems. ”

In addition, for many intelligent hardware products have no market price phenomenon, several respondents said that the future of hardware prices will comply with market demand and a sharp decline.

Donshau that smart hardware will become very cheap in the future. "The average price of smart hardware in the US is around 130 dollars, which I think is outrageous," he said. A lot of hardware pricing may be around 100 yuan is more reasonable. Many of the company's products are interesting, but it's not enough for more people to change their lives. So the overall trend is that prices go down. ”

Bai Jie also said, "in pricing, Newglass final pricing will be a lethal price for consumers." We want more consumers to join the smart hardware use team. ”

(Responsible editor: Lvguang)