Creative + Service double arrow qi FA local cross-border electric business "double 12"

Absrtact: Double 11 of the Carnival smoke has not yet dispersed, double 12 has been gradually approaching. Yesterday, the reporter learned that in the double 11 taste the sweetness of the local cross-border electricity dealers once again hit the Nuggets double 12, hope it becomes a new node to improve performance, a lot of business activity is not inferior to double

"Double 11" carnival smoke has not yet dispersed, "double 12" has been gradually approaching. Yesterday, the reporter learned that in the "double 11" Taste the sweetness of the local cross-border electricity dealers once again hit the Nuggets "double 12", hope that it becomes a new node to improve performance, many businesses are not inferior to the activity of the "double 11". The reporter also found that in order to avoid consumers in the "double 11" after the price fatigue, "double 12" period, there have been businesses began to work on services, creativity.

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Creative + Service Double arrow hair

"' 1212 ' in Chongqing dialect is ' Yao son ', this is a lot of Chongqing People's nickname for children." "Yesterday, Southwest's first fresh cross-border electric business platform" excellent Fresh Wharf "Operation manager Li State, said, with this quite affinity homophonic, this year" double 12 "period (means December 12 from 0 o'clock to December 14 24 o'clock), the platform will lock mother and child supplies this category, launched 6 major mainstream milk powder brand, A total of 23 milk powder involved in the event.

He said that, for example, the Netherlands originated in "cow pens" milk powder. The brand's 1, 2, 3, 4, 5 section of milk powder, "double 12" period price as low as 179 yuan/cans, compared with the traditional channel 300 yuan/pot price, the decline reached 40%.

Another example is the brand that is popular with young parents, "Germany loves him". The brand 1, 2, 3 paragraph will be introduced in a period of time to launch special buy, shopping malls, 400 yuan/cans, "double 12" period, the price is as low as 199 yuan, the concession range is low to 50 percent.

In addition, Australia "Craig Bellamy", the Netherlands "American vegetarian" and so on have joined the event.

Logistics distribution, Li State said, "double 12" period, the milk powder not only all the mail, and from the Bonded warehouse delivery, 48 hours to arrive.

In the interview, the reporter also learned that, in order to avoid consumers in the "double 11" after the price fatigue, "double 12" period, there have been businesses in services, creative efforts.

Love buys the bond aspect to tell the newspaper reporter, "recently is preparing the recent activity plan", for example for sells the goods, launches the second kill, buys, the discount and so on interactive promotion. West Harbor Global buys the market department head Winter also said, recently the entire team is close gongs and drums to perfect the logistics distribution, hoped that in the year-end season arrival time, can enhance the customer the consumer experience.

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Department store's performance promotion diversification

In the face of the advent of "double 12", as a traditional retailer, department stores have occasion launched a variety of promotional activities. Yesterday, the commercial news reporter visited many department stores in the city found that this year, "double 12" to the end of, "cross-year sea Amoy", "Birthday party", "year-end rebate", "Brand discount" become the main city of major department stores promotional theme.

Following the Zhou Yinqing, the rush line, after the end of this year, a big promotion, Guanyin Bridge Business Circle in the new century Xindu shop for the first time in promotional activities in the "cross-year" banner, the international brand shoes package will be special to sell, the entire field discount of 199 yuan.

"In addition to the activities of department stores, our supermarket section also introduced a series of concessions." According to the century Xindu Personage revealed that today from 14th to this month, some commodities in supermarkets, such as infant milk powder over 10 yuan province 2.2 yuan, and to 17th, there are discount special, such as: Bagged rice 80 percent, toothpaste 75 percent, as well as edible oil, pepper chicken claws and other food, fresh, daily and other types of preferential promotional products.

and located in the South Ping shopping district Wanda Department store will also be in the "double 12" period ushered in the 5 birthday. Yesterday, the reporter inquire to, December 12 ~ 14th The department store has "300 yuan to send 50 Yuan gift coupons", "full 500 yuan to send 5 good ceremony", "13th 21:00 on the whole point of the extraction of gold bullion, thousand-yuan pickup card" and other series of activities. The new century in the South Ping will be December 12 ~ 14th, relying on the advantages of brand discount stores, the introduction of brand-giving activities, the highest preferential straight 80%, in addition to "men and women clothing, home children with 500 300" activities.

Interestingly, this year, "double 12" period, some department stores simply borrow force this node's high degree of concern, will be online shopping carnival into their own party, hoping to win Gao Qi. For example, the Wangfujing department store will be launched on December 12 ~ 14th "11 Anniversary", the department store area full of 100 yuan cash to send 100/60/30 Yuan department store electronic coupons.

and members have become the main force in the current department stores aim. Reporter learned in the interview, near the end of the year, for members to provide rebate to become the "double 12" before and after some department stores promotional tricks. Among them, the South ping Parkson from 12th ~ 14th launched a member-exclusive year-end rebate activities. In addition, just opened soon, as the first shopping center--guanyin Bridge Sun century will be 12th ~ 14th three days for members to launch a "full 300 to send 300" activities.