Creative Commodity Electric Dealer website Fun Internet company to evacuate a sample from Beijing

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Zhou Ping before the director of Baidu Alliance. 08 Creation of Creative commodity Electronic Business website fun. Received letter and Jingwei investment. 2013, fun to leave the entrepreneurial Beijing, the company is headquartered in Chengdu. As the same evacuated from Beijing to the southern town of my home from the media, I was quite interested in asking him a few questions.

Cheng: Why move?

Zhou Ping: Ask yourself a question, what is the driving force for development in the next few years? The financing environment of the electric business is not good, we have also melted the capital. So the impetus for development is not money.

In fact, "people-oriented". All motivation is human. None of us in Beijing has a better chance of living. For example, can't afford a house. I want to make them better and have the power to do good things.

Cheng: Why Chengdu?

I'm from Sichuan. Chengdu Hi-Tech zone is developing very well. Of course that's not the reason. Tianjin, Guangzhou, Xiamen, I have visited all aspects. But prices in Chengdu are the most undervalued and have barely risen in the past 2 years. Chengdu High-tech zone in the three to four ring, is becoming the new center. The city government moved to the high tech zone. Chengdu will appear a double center, like Shanghai's Puxi, Pudong.

I want our ticket man to start a business in 3-5 years. Avoid impetuous ideas.

Cheng: Are your people stick with you?

Zhou Ping: Some people don't want to move, so they quit. I began to have this idea last June, to communicate with senior executives, and then step down. The middle-class majority agrees, and the executives agree. The result is contrary to my previous conjecture. At that time, I felt that older people have a mouth, unwilling to move, and the young are willing to float around. But I think wrong.

The real situation is that the young people feel that Beijing is full of opportunities and that striving for 10 years in Beijing equals 30 years in other places. But in fact, only a few companies, a few people can do, such as Baidu, Tencent. Most other companies, most of them, can't. Young people tend to overestimate their opportunities and become one of the million.

Conversely, whenever people prefer to move to Chengdu. They have experience, more pragmatic, the company's development more, more optimistic. The vision is easy to agree on.

Cheng: Is there enough talent in Chengdu?

Zhou Ping: I began to understand the idea of moving. Chengdu has many friends of the company. Although the whole environment is not as big as Beijing, in business, the account is clear. A company that fits into a certain stage of entrepreneurship.

Chengdu High-tech zone is a few years ago. But now there are 40,000 employees, hundreds of companies. Lunch at noon in the collective canteen, a lot of people. This group has settled down the excellent people. Sichuan government is also smart, the first name of enterprises to attract business, and then they open a job fairs across the country, the people want to understand the Sichuan pull back, and then to encourage more companies willing to come back.

I January in Chengdu Recruitment, recruited more than 20 people, are good. Features are grounded gas, pragmatic.

Cheng: How about the rent?

Zhou Ping: cheap, 4 yuan per square metre per day, one months 120. It's 1/3 to 1/6 in Beijing. Looking for a house in Beijing is either too expensive or too shabby. So Beijing has a lot of companies to remote places to rent villas, such as the five ring six ring. This is different from the foreign garage business. The difficulty of starting a villa is much more than working time. In Beijing, the tempo is a sham. Time is on the subway. No respite.

You can think about, you work in Beijing, the time is spent.

In the Chengdu Hi-Tech Zone, everyone is within a radius of 3 kilometers. The price is 1/3 in Beijing. The room is getting bigger and time is getting more. The restaurant serves 3 times times as fast as Beijing, and eats with bowls. Release time to work more effectively.

Cheng: All said that Chengdu is too comfortable to work hard.

Zhou Ping: That's a baseless assertion, lack of basic investigation. You can't hear mahjong here. Everyone is surfing the Internet at home. In particular, the construction of the city is not like the old City of Chengdu Tile-roofed, small streets, tidal smell. High-tech zones are full of tall buildings. More than 50 of us went out to the farmhouse. I was going to play Mahjong and get closer. But most people don't fight. They like basketball, badminton, drinking tea and chatting.

The staff here are not lazy. There's never any complaints about overtime. We are willing to try, do not believe the rumors. Not Buxinxie.

Cheng: What's the most painful?

Zhou Ping: A smooth transition between the evacuation and the new home is a big challenge. We decided to move in December. While understanding the staff ideas, while understanding the government's attitude, while looking for a house, calculate how many people to recruit. A layer of communication, step-by-step forward.

The agreement with the Government was not finally signed until the end of March. It was a verbal commitment. But we pushed ahead and couldn't wait. No entrepreneur can make the government promise as the driving force for moving. If you move only because of tax and land concessions, you will die badly.

We must move the government regardless of its support. But the government has kept its promise and is pragmatic. Finally, the House + relocation costs, paid half, free three years.

Cheng: What investors think.

Zhou Ping: Investors wish you well. He will put forward his own consideration, for reference, and finally make his own decision.

Cheng: What kind of company is suitable to evacuate Beijing.

Zhou Ping: Early start-up, to build a backbone team, to finance, Beijing is the most appropriate. There are many high-end talents in Beijing, and the willingness to communicate is strong. A week to see 20 investors, the chances are more natural. There are also many Internet partners. Face-to-face meeting is different from calling and saying that trust is high.

But after the entrepreneurial period, the backbone and financing have, the next round of financing to wait until the profit, chess to the mid-, you can consider retreat. Liu Bei is not Sichuan people, he chose Sichuan. Zhuge Liang is not a Sichuan man either. Each stage has a corresponding appropriate area. Ask yourself where to go to the next stage of development.

It's easier for us to recruit in Chengdu. For large companies, Chengdu are branches, are cost centers, employees do not belong to the sense. And our headquarters in Chengdu, the next 3-5 years to do things, peace of mind business process. In Chengdu, the struggle for 5 years to buy a house, is a lot of people's Bentou. That's what our company needs.

But the market, the business sector is still put in Beijing, capture the primary information, do BD.

Cheng: How does Chengdu pay compare to Beijing?

Zhou Ping: The salary of senior talent is probably 80% in Beijing. Because the good people, will run. Good people make their own abilities, and do not feel that their wages are high. Enlightened companies are willing to pay good wages. Junior talent is also not cheap. Because Beijing is already on the limit.

Cheng: What are the techniques for the entire relocation process?

Zhou Ping: How to solve the problem of lean, handover and integration of employees in two places. Policy is very important. Employees are practical. The right policy should be given in a timely manner. To move, stay, leave, each have their own incentives. There are also first to Chengdu handover back to Beijing. None of us are leaving early, and we are willing to stay here until the end.

Less commitment, more cash. Employees have a fear of relocation. To manage different expectations.

Cheng: Will you move again?

Zhou Ping: It's impossible. May be to set up a new branch. Like moving the warehouse to Guangzhou. You see house prices, other cities have been rising.

Cheng: Will the business be affected?

Zhou Ping: Moving will certainly affect business. Just how much. I originally estimated that March would be affected by a decrease of 20%, but it was actually 30%.