Creative investment in the collection of art investments to be dug

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At the start of 2009, the auction market scene "Crazy" shocking.

Last November, Beijing Poly Autumn film, the Ming Dynasty putian painter bin Works "18 should really Tou" to 169.12 million yuan deal. "Broken billion" is no longer an unreachable dream.

May 17 This year, China's 2010 spring clap, Daqian later works "Love Mark Lake" to 100.8 million yuan in the price of the deal, this is the first time in modern Chinese calligraphy and painting breakthrough billion mark, the Chinese modern calligraphy and painting market prices new milestone.

Late June 3 this year, Beijing Poly Spring Clap, Huang Jian-huang Calligraphy "pillar Ming" volume to 390 million yuan Hammer, plus commission, the total price reached 436.8 million yuan, into the current world's most expensive works of art.

One after another the price behind, whether there is hot money in the "surging"?

Hot money pouring into the art market

"The chaotic gold, the flourishing age collection." "The Chinese art market, almost from scratch, from small to large, from the lack of experience to the initial trend of the norms, in the international art market has gradually become a force that can not be ignored." Especially in recent years, gallery industry, auction industry, art fair Trinity of the market management of the main structure of the initial establishment of the Chinese art market to fully recover, flowering everywhere.

The Art field, for most people, is as deep as the sea. and Hua Chen Auction Co., Ltd. Chairman Gan Xu Jun in the media interview jokingly joked: "The influx of hot money, so that the market is like playing a game, a game is over, another game began." Gan Xu Jun pointed out that in previous years playing contemporary art, these two rings to ancient and modern calligraphy and painting, the next focus may be porcelain and rhinoceros horn. It is clear that the involvement of capital will prompt a dramatic change in the game.

"I think that's a good thing. A lot of money poured into the art market, which was normal and money was always profit-driven. In the current downturn in the stock market, the housing policy of the ice period, art investment natural bullish. So that the original bit of a mysterious niche investment areas are from the ivory tower into the general public's vision. "Jinyan, general manager of Shenzhen Innovation Investment Development Headquarters, is optimistic," this helps the entire art market to flourish. First of all, the birth of more young people to engage in artistic creation, so that talented young people in the market may stand out, and secondly, the birth of various types of art, more popular and popular, enhance the whole society's cultural atmosphere and humanistic quality. ”

"I am not too inclined to invest entirely for profit, so that investors in the art of investment in the process, not only to maintain and increase the value of assets, but also to love these arts, enrich their artistic accomplishment." This is also one of the characteristics of art investment as distinct from other investments. "Jinyan made it clear.

Innovation investment takes the lead in the Art field

Just when everyone is still guessing about the auction market, while other venture capitalists are watching the Art field, the local venture star Shenzhen Innovation Investment Group has been quietly burying the seeds of growth in the field of art and luxury goods.

December 2009, Shenzhen Innovation to invest in Zhao New World Beijing Jewelry Co., Ltd., investment amounts to tens of millions of dollars, Zhao instrument jewelry has become China's VC industry investment in the first domestic luxury brand enterprises. Zhao Instrument jewelry is the oriental mysterious jade and the western most fashionable design concept of the combination of professional jewelry company.

Liu Xi, general manager of the investment in Shenzhen, who led the venture, told the securities daily that the cooperation was an impetus for Zhao to achieve China's top luxury brands faster. "China's rise has led to a huge increase in China's demand for luxury goods, and there are reports that China will become the fourth-largest consumer of luxury goods by 2015, with 1.6 million households in high consumption and affluent households, allowing brands representing Chinese elements to travel to the world as a disseminator of Chinese culture, So the significance of the introduction of China's local luxury brands seems to be significant. Liu Xi said.

And at the end of April this year, Shenzhen Innovation Investment Nantong Company General manager Shengpo led to invest in Beijing Jin Yi Culture Development Co., Ltd. Reporter learned that a unique culture of gold stamp products are already popular, the company to "gold price, art priceless-the idea of true gold" concept, the first cultural collection into the precious metals industry. The company's own brand "gold one gold" has rapidly become the precious metal consumption, investment and collection of the leading ranks of the field.

Jinyan said that although the two companies are selling cultural and creative products, its business model and general consumer goods is not much different, and truly personalized art investment still some distance, but at least we have begun to dabble in these creative or artistic products. As to whether it is used as an industrial investment fund to invest in art, jinyan that it is feasible, but because of the highly personalized art, product virtualization is very high, whether to find a satisfactory exit method for investors, it seems not very mature. Jinyan, who has been engaged in venture capital for more than more than 10 years, has been moving to the field of consumer goods upgrades in recent years, paying more attention to the areas of consumption that the middle class is concerned about and keen on, as well as to improving the quality of their lives, which she believes is a huge market.

Art investment needs long-term "latent"

Art as an investment tool, very distinctive personality. Art is not as liquid as stocks, its trading and preservation costs are high, so at this stage in China, the participation in the art investment game is limited to a few "rich" circle. And in foreign countries there are a number of specialized art funds, and the operation of the stock fund similar, so the number of participants is more dispersed, but the characteristics of the performance of art is not strong decision on its best long-term investment, sometimes even after several generations of people can reflect its continuous value.

The industry also has a saying that the real love of art collectors have the opportunity to buy a rare treasure of the right, it will "cover up" in the hand, spread the afterlife, others may want to see the side is very difficult.

A reluctant to the name of the Tibetans to reporters out of the truth: investment in art, is playing, while health, enjoy the process of investment appreciation of the wealth can not be measured by money.

And Jinyan gave a more professional view, art investment in fact more like the long-term investment VC, should take the "value investment" route, with long-term vision to operate, at least not less than 3 years, preferably 5 years, or even longer period. In the long run, compared to stocks, real estate, art fund investment income must be optimistic.

"Money poured into the art investment Market, the domestic art market has been from the original part of individual investors, began to appear professional investment funds and investment institutions, such as the Shenzhen Exchange has been designed based on the ' equity split ' mode of art asset packages and other innovative models, the bank also launched for high-end customers of the Art investment Trust program. "Jinyan told reporters," but art investment is a very professional investment, need to have the understanding of the arts professionals, not through the study can reproduce a large number of talents, which determines the people who understand art must be a small crowd. Therefore, I think the general public to do art investment must like art, but the value of value-added investment in art may be a great risk. ”

"In fact, any investment is to follow the" low buy high selling "principle, can really do this is not easy, need to become an expert in some kind of investment. The good things, buy the price is too high, lost the value of investment. Jinyan added.

Aspects of the art site

Due to the taste of stamps from childhood, the first reporter thought of the Chinese stamp network, but the Internet to see, the feeling of Chinese stamp network is a webmaster form of a website, is still in the membership and advertising operating mode, and the site of a lot of advertising can be provided free of charge.

Further search, found in the Art field of the site there are roughly three types: the first is a webmaster form of the individual or small groups of the site, currently only in the information release, academic exchange stage, more than 2000 of the country involved in antiques, collections of the site 80% is this type of business. Mr. Chen, founder of the Chinese art auction site in Shenzhen, said the site's current revenue comes mainly from membership dues and advertising revenue, but it's basically flat.

The second is the Chinese antique network as a typical representative of E-commerce sites. Chinese Antique Net founder Joon told the Securities Daily Reporter, because of his hobby, also in new too, hotline games and other work experience, in 2007 set up the Shanghai Proud Star Network Information Technology Co., Ltd., the development and operation of "Chinese antique Net", In June 2009, the company won the first round of investment from a local cultural and creative company in Shanghai, and the second round of investment is expected to be completed by the end of this year. "Our January-June online transaction has been over 45 million yuan, and we now have a 10% per cent increase in the monthly base." The company plans to go public after 3 years. "Joon is full of confidence.

The third is the Chuangda Art network as the representative of the Comprehensive art portal. It is reported that Chuangda Art Network is currently one of the world's largest and most important Chinese art portals, is by the comprehensive information Channel group, the specialized subnet group, the industry service subnet Group, the interactive community, the intersection art NET, the English net content composition comprehensive Art portal, currently has more than 500,000 professional members, 8 million times daily average browsing quantity, has become the art industry's most promoted internet brand, as of June 2010, in the Chinese Alexa ranking in the average of 8,566, Chuangda revealed not to exclude the opportunity to list.

The internet has been favored by investment institutions. When the reporter asks Jinyan whether will consider the investment of the Art field website, Jinyan said: "As long as the business model is clear, there are all kinds of websites about art investment we will pay attention to." The real venture capital is essentially to look for some new forms of business, and cultivate some emerging industries. ”