Creative leading the new changes in the industry Haier Emperor bottle air-conditioning into a quarterly concern champion

Recently, the National Bureau of Statistics China Statistical Information Service Center through the public opinion monitoring platform and Baidu directional search data for systematic analysis, summed up the "first quarter of 2013 China Air Conditioning Industry consumer Research Report" (hereinafter referred to as the "Report"). The report shows that internet consumers in the first quarter of the air-conditioning industry focus, in addition to functions, quality and service indicators, some quality, technology-leading high-end single products also become an important consumer concern. In the first quarter of the TOP10 on the list of counters, Haier bottle air-conditioning to 20.9% of the attention of the highest proportion of the top, become the first quarter of the most consumer-focused air conditioning single products. Similarly, in the World Creative Economy Research Center (ICEC) announced the "2012 annual impact of the world's top ten creative products", Haier bottle air-conditioning is also listed, with the MacBook Pro laptop, Nike Fuel band smart wrist strap and windows 8 and so tied to become the most creative products of the year. In addition to functions, quality and service indicators, some quality, technology-leading high-end single products also become a major consumer concern reporter learned that the two lists have consumer participation in the selection, and the selection of consumers to a large extent determines the ranking of the list. After the release of the report, the reporter visited the store to understand the current consumer purchase situation. According to the store shopping guide introduction, now consumers in the purchase of air-conditioning, in addition to the traditional refrigeration heating function, but also very concerned about the choice of air-conditioning products can also achieve comfort and energy saving, whether the appearance and home environment harmony, and can have the modern characteristics of intelligent human nature. It can be said that, compared to the past, consumers demand more yuan, but also more specific, this fully proves that the air-conditioning industry faces new challenges, design, energy-saving quality, comfort experience, after-sales service, only to win the attention of all the consumers. Most importantly, in the purchase of air-conditioning, consumers more occupy the active position. Among several consumers interviewed by reporters, a woman who had just bought a bottle of air conditioner said that the original purchase of air-conditioning seems to look at a few styles, there is no room for choice. Now buy air-conditioning, it is very different, can be based on my needs to choose. Like the pattern of our house. The living room is larger, want to choose a refrigeration system heat efficient, at the same time province electric air-conditioning. came to the store at a glance to see the appearance of the unique Haier Emperor bottle air-conditioning, understand that after the discovery function is what they want. "I think it can be 1 minutes of cold, 3 minutes of greenhouse, and more than the general air-conditioning province electric half, such a function I am very satisfied, and its appearance and the original monotonous air-conditioning is not very similar, very characteristic, and my home decoration style is also very good match." "It is based on the design to meet the needs of users, Haier bottle air-conditioning has harvested a lot of attention." From the first quarter of 2013 national air-conditioning market sales monitoring data show: In the same specifications, the same price section of the air-conditioning products, Haier bottle air-conditioning has been 3 consecutive months the first sales. And in just closing the 113th session of China Import and export commoditiesAt the fair, Haier Emperor bottle air-conditioning and by virtue of outstanding design and gesture recognition and other leading intelligent technology applications, become the focus of overseas customers. A French businessman said he hopes to bring the "art" home. A Middle Eastern businessman is appraised: "This is simply a global product that crosses the voice barrier." Since 1902 the world's first air-conditioning was born, 110 years, air-conditioning square, angular traditional appearance has never changed. and Haier Emperor bottle air-conditioning, not only to achieve the traditional air conditioning from square to round the appearance of the design subversion, but also through the intelligent, variable frequency and other leading technology applications brought the user air-conditioning experience comfort upgrades and use of energy-saving upgrades. The World Center for Creative Economics in the selection of "2012 impact on the world's top ten creative products" has said: the selected products in addition to their own very creative, but also for the development of the industry has brought a new look, and even subvert the product industry development trajectory. and Haier Emperor bottle air-conditioning is just one such leading the trend of the era of globalization creative products.