Creative marketing that allows users to connect to each other

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Creative marketing that allows users to connect to each other

What is the creative marketing that connects users to each other? Maybe you don't know how to do it. I don't know how to do it, but we can look at the logic behind them from a few cases, and then we'll analyze them and practice the methods we use to guide our operations. See case

German chocolate brand Milka block chocolate, the normal version is a large chunk cut into 20 small pieces, when you need to eat a piece of ground to break apart, this version, is the same price, but only give you 19 small pieces!? The missing piece is not a flaw in production, nor is it eaten, but to complete this "last piece of chocolate, only for the one you care about" link View address: http://v.youku.com/v_show/id_XNjAzOTU1OTEy.html?firsttime=94

After reading it, I have the following three ideas.

1, marketing is all-round, not only manufacturers and users, but also the relationship between users and users.

2, as a carrier of their own products, to achieve you want to achieve marketing purposes

3. Grafting between different industries

One, the marketing is omni-directional, not only has the factory and the user, but also has the user and the user relations.

In my previous consciousness, only considering my relationship with the user, ignoring the relationship between users and users, forget that this is the important reason for their interaction. This is also the promotion of their own brand promotion of important factors. But it's not too late to realize that today, this case analyzes the logic behind it to guide our future operations.

Second, the product as a carrier

In this case, chocolate, is the transmission of feelings of a carrier, and this carrier, through a creative realization. The idea is to put a 20 piece of chocolate, only give you 19 pieces, and the rest of the piece, they help you mail your most important person. What a wonderful idea, do you feel familiar with this scene? Does it make you think of giving chocolates to lovers on Valentine's Day? That's what I'm going to say about grafting.

Iii. Grafting

Leave your last piece of chocolate to your most important person, does it remind you of the feeling that we send chocolates to our lovers on Valentine's Day? This is what chocolate has to offer. When the lover receives the chocolate, that kind of joyful happiness, is our marketing card point. Find this point, how to achieve it? Let our users send a large box of chocolates to the person they care about most, and it's obviously not going to work. Why, because this day is not Valentine's Day, this day has no special commemorative significance. But if you want to be in a box of 20 pieces, leaving a piece for the most concerned about the people, but also share their own chocolate joy, but also let their most care about the happiness of joy. It's a lot!

Conclusion：

We waited for their creative marketing to be successful, and then when we analyzed it, we knew, the way it was, the physical properties of the chocolate 20 were dismantled and then grafted on Valentine's Day chocolate. So what about our own products? How can we achieve the link between users through the carrier of our products? This requires our own thinking. The general idea is this, that is, in the product experience effect, and the product's actual function of a grafting combination. The purpose is only one, is through this product this carrier, connects the user. Reprint Please specify: http://mark.zhiyiwang.com (knowledge and easy trademark transfer network)