Creative products without uniform standard pricing difficult

Abstract: Listen to music to pay, like eating water to pay the same, is the natural thing? It doesn't seem that simple. Music, film and television, books and other works, are creative products. The biggest difference between them and other goods is that there is no uniform standard, pricing

Listen to music to pay, like to eat and drink water to pay the same, is the natural thing? It's not as simple as it seems.

Music, film and television, books and other works, are creative products. The biggest difference between them and other commodities is the lack of uniform standards, pricing difficulties, but also to allow a degree of protection measures, not fully market-oriented to maintain the diversity of creativity.

These concepts for Chinese music consumers are unfamiliar, if not let consumers figured out, clearly pay, just tell them before doing is illegal, it must be a better effect.

Creative products without uniform standard pricing difficult

One of the main points of the difficult pricing of creative products is that you cannot use a molded standard to determine the quality of different products, any comment that singer A is better or worse than singer B is a personal judgment, there is no comparability. In this case, no matter how the pursuit of refined pricing, there will always be "worthless." However, it is not possible for us to make a prying detector, and once you realize that the song you are listening to makes your heart tremble and deeply moved, it reminds you that you should pay for the experience.

I use more specific examples to illustrate the difficulty of music pricing. For example, "Jin Song" "Stimulation 2005" such a kebab song should be to its reference to the song copyright party to pay? Can the introduction of the production of a kebab song is more expensive than the general song, buy 1 skewers song may have to pay 3 ordinary song money? Another example, animation and film and television drama theme song some have two versions, A reduced to 1 minute and a half or shorter length, is a reference to the program broadcast the refined version, the other is the full version. If these two versions can not sell as expensive, how to judge its value? Some songs, the essence in the refined version of the second paragraph is purely Dog, but this also involves personal taste problems, inconclusive. Is that a simple charge for the artist's workload, such as a shorter twice-fold time?

Limited by the above constraints, in fact, we see the charging method, no matter how much difference in the song, the money is actually identical. At present, the feasible way to refine the charging standard is only the most basic quantifiable standard, such as the time length, the sound quality, whether it is a special version, etc. After doing these screening, give consumers the money to vote, and then guide the record company to reduce the production of unprofitable varieties.

Creators to please consumers are not conducive to blossom

Yet there is another problem: the creative industry is not exactly bound by market rules. The excessive commercialization and copyright protection may lead to the creation of a uniform, the author of the situation to curry favor with consumers.

Just watch what we hear in the streets. The legendary "Saliva song", will not appear in any music table of the song list, you may not even know the author's name, but you paramilitary know their lyrics are "You Are my heart, you are my liver, I want to give you as a little" this category.

Other popular songs are in the network after the explosion and commercial operation, resulting in people, although free to listen every day, the singer can make money. The most famous example is "Jiangnan style", the domestic example is "the most dazzling national wind" this category.

The problem with this is that not all artists ' creations can receive social recognition within a specified period of time. After the death of the copyright party to make a pot full of artists are not a few; some calligraphers are still alive, the works in the auction will be able to make a high price, the evaluation of the mixed; and some films, filming time to use the government's cultural institutions subsidies only reluctantly self-catering, the film is a shot and red. In these circumstances, how to calculate the reasonable value of the work and the reasonable income of the artist? This is not a simple decision by market factors.

The current feasible solution is to use the commercial income to feed the independent creation, the record company continues to cater to the consumer, launches may the artistic value not high but the big sale song, and establishes the independent music person's development fund.

Music distribution should provide consumers with the details of the whereabouts of funds

What channels have you come into contact with music People's works? The record company or brokerage company arranges concerts, advertisements and media exposures for artists, and the third party music rankings, radio and music websites provide you with a platform for listening to music randomly, giving you the opportunity to hear songs of interest; and other occasions with the good songs of the encounter, and so on.

"Wine is also afraid of the alley deep", music media for musicians and consumers set up a bridge, they should get a reasonable return, and the overall music charge behavior, but also by the media agent. Our expectation of paying for music is that it allows both musicians and the media to earn a reasonable income so that they can work for each other. But people tend to worry that record companies or music sites are getting too much out of it, and that the musicians who should get the most money get little in return.

In this regard, I think we can refer to the traceability of charities and food sales. We want our donations to reach the people we need, and we want the products from the farm to be transported to our table at the least amount of processing. These two industries have been more successful traceability experience, can provide us with detailed list, let us feel that our money to spend the right place.

Today, when people have not yet formed the habit of paying for music, providing a breakdown of the money they spend will help people feel value for money and have a willingness to pay. At the same time, the tax, the sound association and other institutions and other sources can not be accounted for the cost of the surface.

I think if you spend 1 bucks and you know that you have 8 cents for the author, the pay effect may be better than it is now.

The whole Society should act in concert to support creators

We all know that "a porridge and a meal when thinking Hard-won", the value of physical products, we have a profound and unified understanding. In a mature cultural market, the copyright party should educate consumers, intangible products as well as the people's efforts, through the display of the hard work of musicians to guide consumers to develop healthy consumption concept.

Japanese Regiment AKB48 famous after filming a documentary, the girls trained hard to reflect incisively and vividly. They are not packed overnight fame, enjoy the splendor, they also have their own distress and ordinary people can not imagine the pressure. Such publicity can play a very good effect, even not fans of I have seen are deeply shocked.

And now in the entertainment news, we see the artist image is actually biased negative. The media prefers to carry out recrimination reports and paparazzi-style reports, it is difficult for us to produce the real meaning of the star of the "De Yi Shuang" evaluation, this evaluation is now more a kind of ridicule.

When singers give people the impression that they are carrying endless money, the creator is thin, it is difficult to realize the true value of the song, the so-called "no difference in human labor" attached to the goods.

A social environment suitable for the development of creative industries should guide the public to the path of understanding and supporting creators, rather than the opposite. To allow creators to receive the respect and reward they deserve is a matter of concerted action by the whole society, rather than asking users to pay. If you insist on adapting to the present situation and giving the record company enough money, I will tell you that the value of the money is not worth it.