Creativity in business value

If, is the geek's tireless research and exploration to promote technological innovation, then, the sex industry is the relentless excavation and satisfaction of user needs, thus becoming the key to the real application of these technologies.

Pinterest is really popular, and one industry never misses any new technology or model, that is, the sex industry. Recently, a Pinterest-style adult web site officially online, the site with its uniquely eye-catching picture wall and infinite rolling waterfall flow to the user's strongest visual impact, thus gaining widespread attention.

Like Pinterest, the site allows users to add all kinds of pornographic content (including pictures and videos) They find on the internet to their websites, and they can organize and share them according to different styles.

The appearance of the site is not surprising. There is a significant flaw in Pinterest's success: the lack of male users. The data show that pinterest80% above the users are women. Pinterest proud of the exquisite Life Pictures collection and sharing mode instead of attracting the wide popularity of male users. So what is the most attractive to the male users of the eyeball? Cars, wines, beauties are all possible choices.

Notts, founder of the website, said: "We feel that the use of a more masculine color, or rely on such as cars, electronic equipment, cigarettes, such as the more masculine site classification is not enough to attract male users, so we decided to try pornography style." "In his view, throughout the sex industry, although the adoption of new technologies, user demand to meet the needs of the action is very rapid and decisive, but in the site model is quite original." Each website is a battalion, the whole network lacks a good search service such as Google; the resources of users at different sites do not have a great tool for sorting, sorting and storing; not to mention the inconvenience of resource sharing, in most cases, Users ' communication and sharing can only be through the original forum model which belongs to the 20th century-chaos without beauty.

The Pinterest style may indeed have helped it attract many of the taste of the taste, leaving the industry itself in different cultures and countries of controversy, the site in terms of design and model to meet the needs of a wide range of users.

Technology pioneer

In fact, this is not the first time the sex industry has introduced a successful internet model. Looking back on history, we can see that the sex industry is pushing the internet forward in many ways.

In the the 1980s VHS and Betamax video standard Scramble, it was the pornography industry's support for the VHS format that made the higher-quality Betamax format lose. The same thing happened in RMVB and flash streaming media standards, Blu-ray and HD-DVD format of the war, the support of the sex industry directly contributed to the birth of standards.

On the other hand, online payments have been accepted by the public only a few years ago, but there is an industry that has been successfully practiced as early as the 1990s. Yes, this is also the sex industry, where online adult content consumption amounted to $1.3 billion in 1999, accounting for 8% of the total online consumption, much higher than online purchases and the amount of air tickets purchased.

The widespread streaming media playback technology has not been widely used in online media until YouTube began, but adult websites have already started using early streaming media without any additional plug-ins. As the best-selling author Lewis Perdue says, "The ultimate optimization of the online playback software by 28.8K Cat-era programs to make paying users look at sex is the basis for CNN to quickly spread news video over the web today." The strong demand of online streaming media for adult web users drives the rapid progress of streaming media playback technology.

For broadband internet, it is only in the last 10 years to really start to become popular in the whole society, and the users of high-definition images and video demand directly promote the popularity of broadband. The New York Times, 2000, reported 20% of those who paid for broadband at&t in the year to "watch online true human Love video"; In a survey report in 2003, AC Nielsen noted that online music sharing and pornography were the two most important factors in the popularity of broadband in Europe.

In addition, adult web sites in real-time chat, data security, and even community building, community operations and so on are also a number of leading in other industries bright spots. The industry seems to have a natural sensitivity to technology and is always able to catch the latest trends as quickly as possible.

According to DoubleClick, Google's advertising service, there are at least 10 adult websites in the top 500 of the world's independent visitors. XVIDEOS, the world's largest adult website, has a monthly visit of 4.4 billion, 3 times times the number visited by CNN and ESPN, and twice times the Reddit of popular social news sites. and YouPorn, Tube8 and Pornhub, the big adult sites, have also overshadowed sites other than Google and Facebook.

It is by virtue of such a large scale that pornography has played a vital role in the popularization of technology.

Demand-oriented

If the geeks in the interest and enthusiasm inspired by the continuous research to promote technological innovation, then the sex industry in the interest-driven user demand for the relentless excavation and satisfaction is the key to make these technologies really apply.

As Mark Hurst, a renowned user experience guru, says: "The success of a product must depend on whether it truly meets the needs of its users." "The innovative introduction of the Pinterest style to the adult website mentioned above does create a new model for the sex industry. But the rise of the key to a greater extent from the site in the interface design and function settings, successfully found and satisfied a large number of users a wide range of needs, to provide users with a search for resources, the sharing of resources, an excellent solution.

Take another example, in the traditional text-oriented news site, the user's stay time on average 3-6 minutes, and adult sites on the average stay time of up to 20 minutes, and most of the video content, the daily need to deal with the data is huge. The survey shows that YouTube is the only place in the United States that can compete with the flow of adult web sites. This brings great pressure to the site, how to ensure that the user's fluent experience is the first problem they need to solve.

The common Web site architecture is hard to sustain such huge data needs, and adult web solutions include setting up their own data centers, renting large cloud computing resources such as Amazon AWS, Microsoft Azure, and using more efficient Web site architectures and database technologies. Their use of these programs is not due to their curiosity about new technologies, but to meeting the growing needs of users.

For adult sites, even if not operating at all, in fact, the same will continue to attract users to visit. The call of nature, the things in human nature, do not need too much external impetus. But does this mean that there is no need for progress? This is not the case, and history has proved once again that innovation is still an indispensable element of industrial progress, even in a market with a huge demand for hard products like the sex industry.

Put aside the other elements, for the traditional record, video and book manufacturers, the erotic industry faces the needs of the users, the new model, the courage to innovate and the spirit of their own lives is worth learning, which is the key to their survival in this new era.

Via: Business Value