Creativity, investment, market: Experts on China's animation industry

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2008 Asian Youth Animation Competition and China (Guiyang) Cartoon Festival was held in Guiyang, Guizhou Province, the experts together, around the creative, investment, market and other topics, hot talk about the development of Chinese animation industry.

Dou Hao, general manager of Guizhou Youth film and television Culture Center, pointed out in the 2008 Asian Youth Cartoon Competition Economic Fair and investment and financing forum that China's animation industry

Development requires professional investors.

According to Dou Hao, China's animation industry has developed rapidly in recent years, and many professional animation production companies have sprung up, and domestic enterprises are facing fierce competition. "But at the same time we see that many companies are disappearing soon, mainly because they are not market-oriented." ”

Dou Hao also pointed out that many of the current domestic animation investors are laymen. "They don't understand the workings of the industry, they always ask for it as quickly as possible, and some of them withdraw their money when they're halfway there. ”

Dou Hao said that the original cartoon "Forest Hero", which they launched with Denmark this year, has been designed for 10 months with only 3 animal images, "foreign companies are more demanding on quality and creativity, rather than simply pushing the pace." In fact, plenty of time is important to us.

In the animation industry operation, Dou Hao that, through cooperation with major foreign projects, found that the most cutting-edge part of the animation should be the pre-production. "At the middle and late of the country are doing well, but few companies have done well in the early days because there are too few creative people." ”

Dou Hao that the emergence of this phenomenon has a certain historical reasons, "the past 10 years to 15, the domestic animation production is mainly for foreign companies to do outsourcing, is generally done in the medium term, so we do not have the awareness and experience of early."

Dou Hao said: "The animation industry operating rules do not understand, but also lead to domestic animation investors a reason for quick success." In addition, the domestic animation industry in the market sales links exist some problems, the market mechanism is not perfect.

Asia Youth Animation Competition Organizing committee Secretary General Wang Liuyi said that the Chinese animation industry is facing "inflection point", the government should provide a relaxed environment for the improvement of the industrial chain to prevent China's animation base into a "shell."

He pointed out that the development of China's animation industry at present the most need to solve the problem is how to make the animation industry under the rule of the market to produce economic and social benefits, in this regard the Government should be "more roads, less driving."

Wang Children's Day believes that the animation industry is not a simple circle block, repair a few buildings can develop and grow up, the improvement of the industrial chain is very important. The real income of commercial animation is derived from books and audio-visual products, and television broadcasts only account for 20% or 30% of the income.

Wang Children's Day also said that animation as a spiritual product, in addition to the requirements of technology, but also to stress the artistry. and the current domestic original animation of the early investment is too low, and the entire animation production cost is disproportionate. "The International animation industry's early investment will generally account for the entire cost of 30%, and China's current script creation can only get one or 2000 dollars." ”