Credit is a social imperative.

To undertake a "Sina Weibo real opponents", the ultimate strategic defense, to curb all tens of millions of user-level products sit big. Since the logic of Tencent to become, and its Sina Weibo →qq, not as QQ space → Sina Weibo, maintain a relatively balanced. Then, in turn, the logic of Sina should become so, and its sns→ Weibo, as Sina directly challenge SNS.

The remaining question is: where should the core of a social strategy be?

Social value is the only way to SNS

First of all, no matter how others define SNS, I personally tend to think that Weibo is a form of SNS, as long as the relationship between users, are SNS, of course, respect for the mainstream, only refers to the mainstream category, Renren is, happy Net is, QQ space is, QQ itself is also.

We might as well go back to the initial QQ, QQ to become a huge network before, QQ is the only way to social (of course, you can also think of communication, so behind the preparation of another "Decipher letters challenge QQ Key Code"), and then increased QQ users, only to appear to know people and friends with each other, Eventually become an acquaintance of the network, and therefore the East undefeated.

If Sina can not directly challenge QQ, but with the leading Tencent Micro Bo proud, the end result is MA in the phone told Cao Chao, I think Sina has no value. (it is said that Ma said to Zhou: "He thinks 360, thunder these products are worthless)

Social core in the credit

Back to social. QQ social networking begins with finding online users, and can then be filtered according to local age conditions. In fact, in the user's social process, the core problem is based on the information to find the people who are looking for, I am a pervert, want to find a Hunan mm chat, and then according to the age of 23 regions of Hunan screening, the results finally found that the guy is a 27-year-old man (艹, you can never know the other side of the computer is not a dog).

Later in the campus (everyone) network can be in the QQ has monopolized the market situation, to achieve the magnitude of the breakthrough, the biggest reason is not in other, because the credit, in the determination of the University + real name of the case, this first exists credit problems, both sides know, the other side must not be four-legged animals, you just need to know the next class mm name, You can find her, with high school and professional information to join, the relationship line further staggered precipitation, a SNS big net achievement.

The biggest problem with social networking is credit, and I need to know who it is!

The meaning of V and the validity of credit

The first time Twitter thought of the birth of V, it was definitely for credit, that is, to identify a person.

Why is v able to identify a person because the name of Obama itself represents a lot of certain information (President of the United States) but if you add a V to Han Gang, I'm sorry that we haven't seen the whole of the word, only with Li gang very well, no one knows who he is, this simple authentication itself is ineffective, this is the logic of Twitter.

But Sina obviously does not think so, but as an operational strategy, because the guy named Han Gang with a special v like Obama, people believe that this must be a better character than Li Gang, because the symbol of the V itself has been given a certain credit by Obama.

This strategy is extremely successful, how many people for a V wistfully, this is not just cultural nature, although Weibo Canglongwohu, but in a chaotic system, if you do not know who is opposite, then you are undoubtedly more willing to communicate with a relatively certain person.

Credit, still credit, labels can be written at will, school work units can not write or even write, between two users, only V is a third party certification (SINA official certification), so the meaning of V is not in celebrities, but in credit, but the concentration of V is very small, in the future, the credit problem is restricting the social function of micro Bo to play a bottleneck problem.

Please note that in the preceding paragraph, I used a word "Third-party authentication" instead of "Sina certification". E-commerce companies ensure the credit of transactions through Third-party payments, and so is the significance of V.

My ID card can prove who I am, my friend can prove who I am, but I say who I am and you doubt it, so all credit comes from a third party whose validity depends on the third party's own credit. Renren's real-Name System + The university itself can not really ensure credit, but his classmates can, is not likely to a class of all are false, so when the network established, the real name is not the key, the relationship itself to ensure the validity of the credibility. The wheat field has always emphasized a credit question, quite rightly, just to be sure of a man, not necessarily a real name, I believe that for the reader of Moonlight Blog, the more stone father three words than my name is more sure that I am the person, by contrast, on the business card on the issue than in the name of the fuss more meaningful some (in the past overestimated the work of the wheat field, It was a real pain.

To sum up, the promotion of credit is to maximize the determination of a person, his identity, interests, ideas, relationships, and so on, and the validity of credit depends on the credibility of certification information, which may indicate two credit promotion of the Sunshine Road.

1. Through the university, the company and other real relationship mutual authentication, out of the relationship chain.

2. Allow high credit V to raise other people's credit, just as the Saints have gold, as well as silver, which in itself can share the workload of official credit certification.

In order to achieve the certification of the dark cross SNS target, whether it is mutual credit or v credit, the process of promoting credit must be based on an optional basis, that is, to give a fixed realistic relationship choice: A, colleagues, B, classmates, C, friends, D, relatives, you can note, but must choose, And the scope of this realistic relationship should be narrowed down to within 100 meters. and + and, these certifications are finally directly related to their own list of relationships (deposed past groupings).

The paradox of credit

No matter what social network, ultimately can be such a two-point: Make new friends, precipitate old friends, the former let users find the line to link, the latter let SNS Invincible world, credit for the former, the latter, can not bypass a topic: communication.

Communication is a very "neutral" term. The term "neutral" is awkward because Han will associate it with the belief that Brother Chun can only be immortal and cannot guarantee other. Here, this is not an adjective, but a concept, the concept of Haina rivers.

QQ carries the world's largest social network, not because of the real freedom, nor because of the unreal freedom, but because allow the truth also allows unreal freedom, each other familiar with the bottom line can have the world, vulgar ulterior motives can be very happy to hide in the world, because the communication itself "neutral", Impartiality, compared with credit, has a higher inclusive, more profound expansion capacity.

When everyone said that the subversion of IM must not be another IM, and there may be Weibo, to continue to explore the Bo subversion who is no longer a worthwhile thing to explore, but, if the above conclusion itself is not wrong, then what we see such an embarrassing fact: you ask a friend on Weibo: my QQ number is * * , convenient words add me qq?

Source: The Stone father contributes

Original articles such as reprint, please specify: Reproduced from the Moonlight Blog [http://www.williamlong.info/]