Credit Suisse maintains "outperform" ratings for masahide transmission

Sina Science and technology news November 17 morning, Credit Suisse recently released a research report on Masahide transmission (NASDAQ:CHRM) to give "run win the market" rating. The main points of view of the report are as follows: 2012 CCTV total bidding reached 14.2 billion yuan, an increase of 12.5%, slightly lower than 2011 years of 14.9%, but has reached our expected ceiling.　　We believe that the 2012 CCTV bidding results to a certain extent, showing the 2012 domestic advertising market positive signals. The first four industries accounted for the entire bidding share of the 59%,it, alcohol and food industries rose 5.2%, 3.3% and 0.8% respectively. Share of home appliances, automobiles and beverages/dairy industry has declined.　　The winning bidder is 104, a slight increase from 102 last year. We believe that the 2012 CCTV bidding results released a positive signal of the development of China's advertising market in the 2012. We expect the Chinese advertising market to increase by 16%, and the Internet advertising market growth will reach 35%.　　We maintain an "overweight" rating on Chinese media and the Internet. Masahide communication is the main beneficiary of the 2012 CCTV bidding. During the 2012 CCTV bidding, the Masahide agent share rose from 20% to 25%. We maintain the "run win Market" rating for Masahide transmission.