Criminal Day Marketing: The image optimization way of enterprise website

The image of the website is usually easy to be overlooked by the SEO, the penalty day marketing summed up some for enterprise http://www.aliyun.com/zixun/aggregation/10409.html "> website product picture Optimization way, convenient for everybody to make a reference:

Optimize the title of the page

The importance of the page title do not know, search engine on the content of the title is very serious, from the page title to give the page a certain weight; on the other hand, the page title gives the user the first visual sense, and therefore depends on whether to get more traffic from the search engine. The network information repeatability is very strong, as a picture station there are a lot of similar content, and in order to give a picture of accurate and clear description needs from all angles, this will undoubtedly bring the trouble of writing the page title, it is well known that similar content to search engine is unfriendly, and the picture page content relatively less, Search engines easily distinguish them as repetitive content. The solution is many, the first appropriate increase of adjectives, such as external wall cleaning, high-quality external wall cleaning services. Second, with some long tail hub words, distribution box can be modified for distribution box maintenance; Finally, similar products are differentiated by their models or use the alias of the products. This solves the repetition of the title and expands the scope of the lid of the pivot word.

Second, add picture links

Add some appropriate links to the pictures in the right place, like the site's logo image link address is the homepage of our website, so that our logo pictures are likely to be search engines as our own website logo, or a kind of material to collect, but also to let this link to some of our relevant article description , these descriptions can be a good illustration of these pictures, and these articles and these pictures have a good coherent optimization. This is the best effect, or, as long as the collection of pictures can find our text, as long as the text can find pictures!

Third, lossless compression picture

We know that in a page if it's more than a picture, then the page opening speed will be slower, that is, the page loading speed will be slower, especially some picture stations, pictures should be appropriate compression processing, so that the loading speed of the page will be a lot faster, of course, the image of compression is best in the case of non-destructive , now there are many such lossless compression tools on the Web, we can find in Baidu, we say that the compression is not affected by the overall situation. If some pages face the quality requirements of the picture is relatively high, the compression rate is as small as possible, so as not to affect the user experience, so this is a compromise of the topic, we can according to the actual situation of the page to carry out the necessary treatment.

Four, add a picture properties

Use the pivot word in the alt tag attribute. This is a critical step, and this is the best chance for you to label your images clearly. You know, the following words will have a lot of search content: photos, photos, images, photos, videos or places. When it comes to locations, if your image describes a physical location, include some location information in the ALT tag attribute.

V. Picture volume and page load time

The size of the picture for the optimization of the page is also very important, because large volume of the picture will extend the load time of the page, a page if the load 10 seconds has not been opened, the vast number of visitors will be lost. So the search engine also began to focus on the loading time of the page and as a basis for ranking, so the volume of the picture in the page ranking also played a certain important role. To reduce the loading time of the picture, need the webmaster should compress good pictures, pay attention to GIF and JPG and PNG three pattern of reasonable choice, vector map, contour map, etc. as far as possible using GIF compression, color more can use JPG, avoid using GIF. In addition, the "Store for Web and device-specific pattern" provided by Photoshop for Web pages can effectively reduce the volume of pictures.

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