Crisis PR: Using SEO to deal with the negative information method Daquan

Network information spread fast, those who affect the corporate image and product sales of negative information if not effectively handled, then the impact on the enterprise, especially the company's potential customers, if they see this information, certainly will not easily buy the company's products. Therefore, do a good job of crisis PR, timely treatment of these negative information, this is to help enterprises long-term development of an effective means.

Special monitoring to find the source

SEO staff work every day is heavier, in addition to external links, update the content, but also for the keyword to do some optimization to upgrade rankings, so if not implemented to the individual, then this negative information processing can not achieve the desired effect. Corporate negative information can not be every day, therefore, regular monitoring can be, and now many companies do not have this awareness, therefore, the first processing are more troublesome, especially in the forum, Bar, know, BSP Blog and other places, due to freedom of information release, so the negative information generally more, in order to improve efficiency, Record all of these negative sources, so that they can be easily handled and tracked.

Take different approaches to break

Some negative information processing is easier, such as Baidu know, Baidu Bar can complain to the administrator, put a good attitude to communicate, the administrator will generally help you deal with, we all know, Baidu product weight is high, once the search engine included, that ranking is very advantageous, therefore, these places can not be neglected. Baidu, in particular, know that the volume of browsing, but also to deal with the first time. Of course, in addition to delete, webmaster can also be published in the Baidu product positive information, so long as the negative information is suppressed, then the impact is relatively small. And for Baidu News source on the negative information, the webmaster should be cautious treatment, in order to reduce adverse effects, the use of relevant keywords to carry out positive information report, this is a better method.

Provide feedback channels to customers

Negative information exists, in addition to the malicious attacks of competitors, mainly because the merchants and customers do not do a good communication, negative information can be suppressed or even deleted, but the customer's negative view is not subjective treatment, so, to appease good customers, you need to provide feedback channels, Let professional customer service staff for its solutions to a variety of problems, especially new customers, reflect the problem is certainly more, so more to do the relevant services, when the customer's problem is resolved, the customer will not have negative feelings, this is the best solution. Now the community is more focused on pre-sales services, not very important to the after-sales service, in fact, do a good after-sales service is also of great importance.

Origin of the beginning of the blog Http://blog.sina.com.cn/xiaochu12, reproduced please specify, thank you.