Cross-border companies jointly seize the aftermarket

Congratulations from each reporter sent by Beijing

Since Apple released the CarPlay in-car system at the 2014 Detroit Auto Show, the automotive networking scene has instantly become a focus of attention for every major company. In China, following the launch of Tencent's first car networking product, "Lobo Box," in May, Botai Trent, an integrated supplier of in-vehicle smart systems from Shanghai, also released its iVokaMINIX product in Beijing.

For these companies to enter the car networking applications, the introduction of car networking products is only the first step, and auto insurance companies, vehicle maintenance and second-hand car trading and other services companies to work together in order to tap a wider range of after-market services space.

In this understanding, cross-industry competition and cooperation will be accompanied by the application of car networking technology and fully rolled out.

Pioneer OBD car networking market

"At present, iVokaMINIX orders have more than 70,000." Shanghai Botai Yingda CEO Ying Iren told the "Daily Economic News" reporter, this product since the listing on June 17 release, mainly rely on Suning's electricity supplier Platform for sale, is currently being delivered in batches.

Although admitting that iVokaMINIX's sales volume is not currently Tencent's Range Rover box, but should be still satisfied with the market performance of this product. iVokaminiX is a car OBD-based on-board computer data analysis transmitter, through the user's mobile phone APP collaboration, to provide functional support to the owners.

OBD (On-BoardDiagnosticSystem), the "on-board diagnostic system", the port can undertake the car's immediate physical examination and fault warning. Since 2006, all domestic vehicles in production have been required to retrofit this system.

Prior to this, Botai Trent reached the main target is SAIC. 2010 Beijing Auto Show, Botai 昉 Da on the Roewe 350 onboard system inkaNet1.0 is China's first 3G-based car networking platform. From serving the automotive OEM market to OEMs to installing the aftermarket network, Bottel's transition path is in line with the development path of most IT companies. The reason is that in recent years the in-depth application of automotive OBD functions, major operators, software developers and automotive electronics manufacturers, are now looking to OBD this application area.

Before the launch of iVokaMINIX by Botai, it is not uncommon for OBL's hardware-end-plus-mobile app service to be available on the market such as Lubao, Autobot and Yuan Zheng golo. However, insiders said the melee in the market will continue due to the large differences in the R & D of major companies and their respective attempts to build their own ecosystems.

Cross-border competition with the new battlefield will be formed

In the layout of the car network itself at the same time, Bottel Trent up to try to expand a broader business territory.

"We work with more than a dozen insurance companies on the Suning Tesco platform to give owners 5% to 20% discount," said Yiling, "based on the differentiated rates for auto insurance."

This concept comes from the recent emergence of a new concept of PAYD (Pay-As-You-Drive) in the insurance industry, that is, the pricing of premiums is based on the mileage of the insured vehicles. The shorter the mileage, the less premiums the owners pay.

As a kind of innovative automobile insurance products, PAYD is increasingly popular in Europe and the United States. In August 2011, North American auto insurance company StateFarm and car networking service provider Hughes first tested the car-connected commercial insurance model.

In China, although the China Insurance Regulatory Commission has not yet approved such insurance products, the reform on differentiated rates for auto insurance is on the verge of ending. The industry believes that, as long as the auto insurance differentiated rates reform took substantial steps, even if only based on the mileage differentiated rates, OBD's aftermarket will usher in a wide range of growth.

"According to iVokaMINIX, insurers can give greater concessions to users who are law-abiding and good driving habits." Ying-Lun said that for the insurance company, a good customer means a lower payout rate and a higher profit margin. " With MiniX data, the payout ratio can be reduced from about 70% today to 20%. "

In the field of used cars, Ying Yi Lun also hopes to use this system to provide valuation basis for the valuation of used cars.

"When the vehicle is sold for two times, the MiniX can issue a comprehensive report on driving, regular maintenance, accident-free and accidental driving for many years, and vehicles with standard maintenance will increase 10% -15% of the vehicle residual value." Should be Elon Said, "We want independent car operators to develop this platform independently, and we mainly create an ecosystem."

How to build an open platform or so-called "ecology" from the penetration of car networking applications to the insurance industry to the second-hand car market or even the penetration of 4S customer relationship maintenance? More car companies to open the data in their own hands, has become placed in major car networking applications before the company's problems.