Cross-border cosmetics electric business aesthetic net received tens investment

Absrtact: Recently, the beautiful net Vmei.com announces completes a round tens investment, by Shenzhen creates Oriental Investment Limited Company (hereinafter calls creates Orient) to take a vote. Aesthetic Network is an import of cosmetics across the border, in January this year just on line, micro-letter public number and service number synchronized online

Recently, the aesthetic network vmei.com announced the completion of a round of tens investment, by the Shenzhen of Oriental Investment Co., Ltd. (hereinafter called "Chuang Orient") to take the vote.

Aesthetic Network is an import of cosmetics across the border, in January this year just on line, micro-letter public number and service number synchronized online, creating the east why will tens funds to the "new platform"?

It is reported that the beautiful net before the cat as Taobao international beauty makeup channel big sellers Hong Kong, mainly engaged in brand-name Import cosmetics sales, the scale has been over billion. Aesthetic Network will continue to undertake the beauty of cosmetics cross-border sales business, in addition to the traditional electrical services, will also be committed to building the ecological system of the United States makeup industry, to create "cosmetics sales + Personal Care Solutions" new model.

Beautiful net CEO Andy said, China's beauty makeup industry only "medicine", there is no "doctor" and "solution", "This is a huge market gap, customers see a dazzling array of imported cosmetics, often do not know which to buy?" For individual needs, there should be a recipe-like solution. ”

Therefore, the aesthetic network will strive to create a suitable for the public to open the free choice of cosmetics professional stores, through personal large data, beauty video, customer sharing, such as online means to provide customers with personalized personal solutions, to help customers create a set of only suitable solutions, while allowing consumers, beautician, All participants, including cosmetic brands and others, enjoy the opportunity to grow and benefit.

In the creation of the east, the model of the aesthetic net is pioneering and unique. Creators of eastern related officials said that although cosmetics have a large vertical sales platform, but cosmetics as a personalized demand for large categories, only the special sale is not enough to meet consumer demand, rich in optional products, personalized recommendations and high-quality guidance to the beauty of the content to meet consumer demand, "special selling + long sku+ orientation recommended + Beauty Makeup Guide is the advantage of the aesthetic net.

The other important reason of creating oriental fancy net is that it has professional team members. Aesthetic Network Ceoandy has more than 10 years of experience in the United States, cosmetics and industry has a unique and profound understanding, while the company's technology and operations team from Alibaba, Tencent, strawberry nets and L ' oreal and other companies.