Cross-border dialogue between traditional home appliance enterprises and emerging Internet enterprises

A few days ago, the traditional household appliance enterprises and the emerging Internet enterprises had a cross-border dialogue. Home appliances manufacturers, content providers, router manufacturers and emerging internet companies face to cover the ecological construction of intelligent television.

Peng Jianfeng, Deputy Secretary-General of the Association, said at the 2014 China Internet Conference that the penetration rate of domestic intelligent TV was close to 60% from January 2014 to July.

China currently has about 600 million netizens, 400 million smartphone users, and over 100 million of Internet TV and box users. And this rapid growth of the number of users, so that the field of smart television to become a large number of home appliances and internet giants to seize the beachhead, or fight, or abandon hostility and shake hands, we are all trying to cooperate, and strive to win in the smart TV industry a new round of change.

Changhong Group Deputy Chief engineer Yangdan said: "Internet enterprises to enter home appliances This is not new, changhong as a traditional appliance manufacturers are also thinking how to develop?" If you don't get closer to the Internet, are you going to die right now? I want to say is, in the Internet tide, Changhong found its rightful place. ”

Prior to that, Changhong in the industry set off the family Internet wave, the continuous release of the brand Kai Customer products, to Chiq TV launched the first shot back.

Yangdan that the traditional appliance enterprises are rapidly adjusting and rising, television will become home entertainment information Terminal: "To the home entertainment terminal to reposition Smart TV, this will create a new industrial ecology, Changhong is willing to work with other enterprises in the ecosystem to make this cake." ”

In addition to Changhong, there are many traditional manufacturers of cross-border cooperation, to pass the alliance to achieve 42 of the effect of a heavy dial. such as TCL video site Archie with the introduction of tv+, Skyworth and Alibaba () launched the sub-brand "cool open" three of smart TV products.

Archie Arts senior vice President Chiyo said Archie will be based on brand, content and other advantages, continue to seek partners in the field of home appliances.

Holding more than a card to push the diversified operation of the music of the Intelligent Terminal Group Chief marketing officer Peng Gang Blunt, le See in the Smart TV market success there is still a way to go, and revealed that the second half of the television in the field will have a comprehensive adjustment, including hardware and software aspects. For "Music as a mobile phone," the rumors, it said, le see no access to the mobile phone market news.

On the other hand, in the field of television as the representative of the Black Power, TV manufacturers and Internet Enterprises "to", but also to the white electricity field, so that the white electricity intelligent fast and urgent line.

Yangdan revealed that Changhong to achieve a complete intelligent home appliances, not only in smart home, but also to home appliances as the core from the digital family to the digital community and then to the wisdom of the city, constitute a huge system. "First, the TV needs to innovate and solve the problem of poor TV interaction, inability to move, and not easy to access." Enterprise will be based on the cloud integrated hardware and application development, through the Internet model, the online and offline services connected to achieve real TV interaction. ”

Peng Jianfeng said: "We unite the vast number of enterprises, the establishment of China's smart home appliances large data alliance to accelerate the establishment and development of large intelligent ecology." ”