Cross-border electric business Enterprise Orchid Pavilion set to announce the official launch of Lan Ting Zhi-Tong global cross-border electric Business logistics platform

Absrtact: Yesterday afternoon, the cross-border electric business Enterprise Orchid Pavilion announced the official launch of Lan Ting Zhi-Tong global cross-border Electric Business logistics platform, to open platform model for Cross-border power sellers to integrate logistics distribution providers around the world, reduce the cross-border logistics costs. According to the Orchid Pavilion collection potential

Yesterday afternoon, cross-border electric business Enterprise Orchid Pavilion announced the official launch of "Lan Ting Zhi Tong" Global cross-border Electric business logistics platform, to open platform model for Cross-border power sellers to integrate logistics distribution providers around the world, reduce cross-border logistics costs.

According to the Orchid Pavilion collection potential aspect introduction, "Lan Ting Zhi Tong" The Global Cross-border Logistics platform will provide the open price auction, the Global Intelligent Path optimization, the multi-logistics cooperation distribution, the automatic dozen single with single, The Big Data intelligence analysis and so on function, the first phase compares the engine Trial Edition already on-line. At present only opened the docking seller's business, docking individual consumer's business later will gradually open.

Orchid Pavilion Set potential CEO Guo to disease (micro Bo) said, "Lan Ting Zhi Tong" Integrated the LAN pavilion set potential to do cross-border electricity accumulation of logistics experience, systems, data, the platform will be open to the logistics enterprises and agents, a short period of time will not consider charges, profitability issues. "

Guo to the disease to Tencent technology to express Cross-border logistics and domestic logistics is very different than: "Almost no one logistics company in all parts of the world to occupy the main position." In addition, the logistics situation around the world is not the same, customs situation is very different, in these actual operations, we have to use the accumulated data to understand what kind of country to adopt the model. "In addition, Guo went to the disease also said that the global logistics business is not because of the electric business growth, so their systems and processes are not tailor-made for the electricity business."

The biggest challenge for the cross-border power supplier in Guo's disease is logistics, in this field, China happens to be the strongest in the world: "We cite an extreme example, Russia, now a lot of China's parcels sold to Russia, the slower it may take 60 days or even 90 days to arrive, and no tracking code." This is already accustomed to the domestic electrical business logistics system of consumers unimaginable. China has become a global power supplier from an Up-and-comer of the world's leading power, we should build a logistics system for the world to make a custom-made solution. ”

Guo go to Tencent Technology said the current platform is mainly for small and medium sellers, but the future individual can also through this platform for global delivery: "Our goal is to make all the logistics price transparent, orchid Pavilion can use their own experience in Cross-border logistics data accumulated in a logistics platter, you can allow users to make their own choice." ”

In the view of Guo's disease, the future global cross-border electricity dealers will bring a new round of global logistics revolution based on mobile internet and Big data: "We look forward to the experience of sending parcels around the world as easily as a taxi, and in this new revolution, it will no longer be who owns how much warehouse space or transport aircraft, But who will better use technology to activate more potential market participants to unleash greater market dynamism. ”

Prior to this, the Orchid Pavilion set potential mainly domestic merchandise sold abroad, in 2013 on the Nasdaq listing, the main market in Europe, North America and South America, sales of the main categories include clothing, home and all kinds of small commodities.

In the black Friday of last year, the Orchid Pavilion set potential to show its own advantages. According to the Orchid Pavilion revealed that the company in the "Black Five" to achieve a 2.65 million U.S. dollars in a one-day sales record, orders up to 56,000, the customer price of about 47 U.S. dollars. Compared with the company's "Double 11" one-day sales of about 1.9 million U.S. dollars, only "black five" sales of 70%.

But at present, the days of Orchid Pavilion is not good, according to the Orchid Pavilion three quarterly earnings show, the company three-quarter net loss of 6.3 million U.S. dollars, which has been the company's 5 consecutive quarterly losses. In the middle of last year, Mark Starbingers, president of the Orchid Pavilion, decided to leave for personal reasons. Meanwhile, the senior vice president of Orchid Pavilion, Quentin, also decided to leave for personal reasons. And it's less than half a year from Mark's time, Guo went to the micro-blog when he joined the hope: "Mark in the Amazon has directly reported to Bezos, Quinten was in 1998 to join the Amazon's veteran, but also its history of one of the youngest director, there is such a talent to help Orchid Pavilion sailing, exciting , but also for the internationalization of Chinese companies to launch a full new chapter. "There is news that Mark's departure from Quentin may be related to the loss figures in the first quarter of last year."

Obviously, the new logistics business is temporarily unable to reverse the collapse of the orchid pavilion trend, but Guo went so far as to think that at least the new business would not put too much cost pressure on the pavilion: "The business is still new, but many of these systems were developed before and will not produce particularly significant technical development costs." In the future, we want to be able to make the industrial chain and ecosystems quickly built in an internet way, rather than getting the system to make a lot of profit and sales for us in the short term. ”

At present, the number of Cross-border Electronic business platform has more than 5,000, this huge market for domestic private courier companies will look at the Cross-border electricity market. At present, Shun Fung, Qualcomm, Yuantong, Rhyme Tatsu, home urgent delivery, Suningyun companies have applied for International express business license. Shentong Express U.S. official website is expected to be launched at the end of February this year, has opened the sea Amoy transshipment business. Suning in September last year began to layout overseas network shopping strategy, last December Suning easy to buy and cross-border shop website "Ocean Terminal" cooperation, on-line "global purchase". The official website of the American Service center of Yun-Da was also low-key last September.

At present, no company has the ability to build a courier company, the goods shipped to the world. Therefore, in the development of cross-border electrical business, social collaboration will become one of the trends. This may mean that the new business of the pavilion will be able to find the opportunity to combine domestic and foreign logistics business data effectively, but this is a huge project, and the smaller Orchid Pavilion may face great challenges now.