Cross-border electricity dealers are regarded as the new "lifeline" of Dongguan Manufacturing enterprises

Absrtact: If you ask: Which product do you sell most on ebay? Dongguan Shang e-Commerce Co., Ltd. Xu Jin will answer: Can not say that the peer also absolutely do not talk. This attitude may surprise you, but it is the CEO of the cross-border electric business situation

If you ask: Which product did you sell most on ebay? Dongguan Shang e-Commerce Co., Ltd. Xu Jin will answer: "Can not say, there is absolutely no talks between peers." "This attitude may be surprising to you, but it is the CEO of the Cross-border electric business situation after careful grasp of a" self-protection. In Xu's view, when most of the processing trade in Dongguan has not yet gone deep into the field of cross-border electricity, there has been smoke: the homogeneity of the product is leading to a bad price war, he feared that the best-selling products were quickly imitated plagiarism: "Last year sold to 50 U.S. dollars of products, this year only 30 dollars left." "In addition, has been accustomed to large-scale production of" Dongguan manufacturing "also faces the biggest challenge: how to adapt to the" small batch high-frequency "trade new trend?

The product is easy to copy, the profit high day only one months

In the new situation of a sharp slowdown in exports, cross-border electricity dealers are seen as a new "lifeline" for manufacturing enterprises in Dongguan. Last week, the opening of the Expo, Dongguan Post, Dunhuang network, such as Cross-border electricity Shangping Taiwanese debut in the pavilion.

Dongguan began beach to create cross-border electricity business Services pilot City, deputy mayor Tang Qingtao said, through Cross-border trade in the electric dealers to overseas direct sales, Dongguan Small and medium-sized enterprises in the product profit margin from the original bulk purchase only 5% to 10% of the profit margin increased to an average of 30% to 40%. The official message is: To help Dongguan small and medium-sized enterprises to expand the market, the sale of goods to thousands of foreign families and businesses, but also let them improve profit margins.

But the companies that have been involved are facing challenges, but not so easily. "Homogenization of competition intensified, a new product linked to the Internet, (high profit) only one months of good days." "Dongguan Shang e-Commerce Co., Ltd. Xu An example, they sold on ebay at the end of last year 50 U.S. dollars of products, now only 30 U.S. dollars." Enterprises must accelerate the upgrading of products in order to remain competitive.

The establishment of this enterprise 3 years, is Dongguan's Cross-border electricity quotient "rookie", last year's sales reached 150 million yuan. Xu has proudly introduced: "At least see two and I cooperate with the factory owner of the car from Horse 6 into a X6." "However, he is not optimistic when assessing the new situation of cross-boundary electricity dealers," he said.

Major domestic power companies are speeding up the layout: Alibaba's fast-selling is docking Dongguan local industry associations, the Dunhuang network plans to invest in a distribution center, the first 3-year plan to attract 20,000 of businesses stationed ... This means that a growing army of manufacturing companies will join in robbing the cross-border power supplier of the cake, and he worries about the price war brought about by Homogenization.

"The way the Chinese do business is very different from the Jews, the Jews are, the neighbors opened a supermarket business is very hot, then I will open a gas station, staggered competition, and the Chinese people are, you open a supermarket to do well, I also opened a supermarket beside." "Xu For example, like the surplus photovoltaic industry, cross-border electricity business enterprises will usher in a round of shuffle." Dongguan manufacturing industry to win in this round of competition, must be in the research and development of the design of exerting force, continue to introduce new.

How to adapt to the Cross-border small orders

Another challenge is, always accustomed to the international "big orders" large-scale production of Dongguan enterprises to adapt to the "small batch of high-frequency" New international trade trends? At the expo, the Hong Kong Trade Development Council's top management made a keynote speech, and in April this year, the bureau surveyed tens of thousands of international buyers and found that 70% of buyers were small-volume purchases. First, the demand for emerging markets such as South America is not big in traditional markets, in addition, the development of e-commerce is accelerating this trend, whether personal consumers or buyers, want to have a richer choice of goods. Dunhuang Network CEO Wang on the analysis, "Cross-border electrical quotient of business-to-business user experience is converging to the consumer, Low-volume high-frequency procurement is becoming the mainstream of trade." ”

The manufacturers in Dongguan have yet to change their minds and are not willing to take small orders. "The biggest obstacle is the idea of different, sit down and talk, are asked you want a few containers, do not accept scattered orders." "Xu said very helpless, Dongguan in the development of cross-border trade potential huge, there are many professional towns, such as clothing town humen, wool weaving capital dalang, industrial chain integrity, logistics complete, advantages are obvious." But in more than 300 companies working with Shang, "I can hardly remember what is currently in the sale of products from the Dongguan enterprise."

Xu For example, for example, the open source culture in recent years abroad Daxing, Shang sold abroad, the number of open source hardware has increased significantly, now accounts for its overall sales of 30%. Dongguan Electronic information manufacturing enterprises have 836, last year, the main business of electronic information manufacturing industry revenue nearly 400 billion yuan, is its advantage. However, we find a lot of home Dongguan Enterprises are unwilling to take small orders, and finally found a wide-depth business cooperation. ”

has been selling jewelry on ebay for many years, V Irginia revealed that she sold overseas customers, each shipment is between 30 and 40 pieces, it is difficult to directly with the manufacturing enterprises to take goods, through the wholesale market and other intermediary traders to take goods.