Cross-border electricity dealers seem to be the entry point of the transformation breakthrough in traditional enterprises ' eyes

Absrtact: Since 2013, cross-border electric power companies seem to be the breakthrough in the eyes of traditional enterprises, the government policy guidance and media coverage has stimulated the traditional business owners of the successful learning style of passion. This paper attempts to sum up the operation of some electric business enterprises in the past few years

Since 2013, Cross-border electric power companies seem to have become a breakthrough in the eyes of traditional enterprises, the government policy guidance and media coverage has stimulated the traditional business owners of the successful learning style.

This paper attempts to sum up the experience of some electrical business enterprises in the past few years, which are characterized by no factory, no production line, all products from external enterprises procurement, in the supply chain mainly as a sales channel role.

Product quality is the core

Cross-border electrical business era of products, with the traditional products in the era of large foreign trade, in the procurement of a certain difference in the way. Cross-border electrical business era of procurement characteristics are many times, small, short delivery time, and traditional enterprises in the past is more to receive OEM orders, these orders are characterized by long delivery, quantity and amount of large. Many Zhejiang enterprises in the face of the electricity business Enterprise's inquiry, still prone to more than 3,000 of the order quantity.

In fact, most of the growth of good electrical business enterprises, in the procurement of products have experienced small orders to large orders, small orders are testing the market, large orders are the cumulative sales experience after the return. In fact, although many enterprises did not set up Cross-border Power Corps team, did not open their own shop to build a website, but their products to supply some big sellers, sales revenue is also very considerable. And they have some updates on the concept, such as small wholesale business for more smaller sellers.

Traditional enterprises (especially manufacturing) tend to have strong research and development capabilities, but the experience of retail end customers in product use is not as good as retail channels. Therefore, based on their own products, or their own industry products to open cross-border electricity market enterprises, in order to ensure product quality under the premise, must be in the product research efforts.

Product research content includes product performance, competition, the main target market, domestic and foreign competitors, customer experience of product use, similar products short board, similar products and other selling points.

From the point of view of product operation, the author thinks that Amazon is the best choice in the choice of the cross-border electric business platform. Because Amazon's values are customer-centric, customers are encouraged to leave the real purchase experience on the product's sales page, thus creating a reputation for the product. What does the reputation of the product suggest? Yes, the brand.

Product quality is the best guarantee of product reputation, this truth everyone understand. However, a quality product if the upgrade version of similar products, and solve the same kind of product function pain point, will become the core competitiveness of products. The American C&a marketing is the best example. The company has many categories, there are more than 100 buyers, each buyer is responsible for a breakdown category, they focus on Amazon and social media to find customers for a product functional requirements, such as waterproof Bluetooth speakers, can let users in the bath still feel the movement of music.

Therefore, the traditional enterprises engaged in cross-border electrical business, in addition to the use of their strong product research and development capabilities, but also from the retail channels of customer feedback and a huge amount of Internet information to obtain improved product information.