Cross-border export price competition is not obvious

Absrtact: With the competition in the Cross-border electric business export industry becoming more and more fierce, how can the sellers maintain the rapid growth in the current environment? A few days ago, cross-border electric dealer big seller Sai-wei network coo Wang Yucheng to billion power network talked about sellers in the fierce market competition business strategy

With the increasing competition in the Cross-border electricity export industry, how can sellers maintain the rapid growth in the current environment? A few days ago, the Cross-border electric dealer Big seller COO network Wang Yucheng to billion power network talked about sellers in the fierce market competition in the business strategy.

Wang Yucheng said that the race-dimensional network early to 3C product export business started, has now become the main apparel and luggage two categories. In 2014, the race-dimensional network grew to 200% and has become ebay's second-ranked Chinese seller.

On the issue of competitive export prices for cross-border electricity suppliers, Wang Yucheng said that much of China's exports are low-priced products, and foreign consumers are more concerned about price/performance, so for sellers, cost control is really important. But he believes that the current price competition is not obvious, because the overseas market itself is big enough, and internet sales itself has a long tail effect.

Referring to Cross-border Logistics, Wang Yucheng to billion power network revealed that the current logistics mode of the network is based on postal packets and overseas warehouses mainly. He said that while overseas warehouses would add a lot of costs to sellers, the establishment of overseas warehouses would improve the user's logistics experience.

Now the SECCO network has its own overseas U.S. warehouse, Wang Yucheng said that the network will consider with other vendors to build overseas warehouses or leasing overseas warehouses, hoping to make reasonable use of resources.

In addition, Wang Yucheng also revealed that the cost of Cross-border logistics in the network's entire sales link accounted for nearly one-third, a year amounted to 300 million yuan.

Another big move of the 2014-year network was the company's headquarters in the early years of the Shenzhen Hua Nancheng e-commerce Industry Park, in order to achieve lower operating costs and better logistics advantages.