Cross-border group buying cooperation quietly rising

Absrtact: In the field of cross-border electric commerce, it seems that there is not a foreign trade version of the United States network. However, the concept of playing group buy across the boundary of a few, many self-employed companies launched a similar group buying promotional activities, there are many businesses and foreign group purchase website cooperation, promotion

In the field of Cross-border electricity, it does not appear that a foreign trade version of the United States network. However, the concept of playing group buy across the boundary of a few, many self-employed companies launched a similar group buying promotional activities, there are many businesses and foreign group purchase website to promote their own products.

A vertical category of cross-border business owners to the billion power network revealed that the cooperation with the foreign group is what it has been doing, especially in the emerging markets led by Russia, put the effect is better. As long as we guarantee the quality of products and services, we can establish a trust relationship with the group buying website, and achieve long-term cooperation to form a benign income.

He said that this way cost is low, do not need advertising, usually with the Group Purchase Site Commission mode of cooperation, merchandise sold out before paying commission, therefore, more suitable for some advertising budget limited, the promotion of narrow channels of small and medium-sized businesses.

"In addition, the group purchase site is also a good channel for clearing goods, can help you quickly clean off the inventory on hand, so that funds returned." He pointed out that in the Russian market, cooperation with local groups has become almost a mobile phone, digital products, foreign trade merchants mainstream marketing methods, especially some platform sellers.

For example, in the Russian site Togetho, most of the products are sold by sellers, the site's mobile phone, tablet computer class is full of cool than Rubik's Cube, Millet, THL and other Chinese brands.

According to the billion power network to understand, relatively speaking, group buying promotion in many cross-border power promotion channels, the concern is relatively low, but in many want to solve the problem of advertising costs of small and medium-sized foreign trade businesses are very popular. However, the challenges of adopting such outreach are also obvious.

Industry insiders pointed out that with the cooperation of Foreign group purchase site to promote the way there are four major difficulties:

First, the demand for logistics services is higher. Many large group purchase sites require local shipments, even if the delivery is not local, but also a higher demand for logistics timeliness, but also need to provide logistics tracking number, because many group buying site is based on logistics tracking number to pay the money. Therefore, the merchant must consider the good logistics line.

Second, the quality of the product requirements high. As a result of product quality problems caused customers to request return or refund of the phenomenon is a group buying site is a taboo. They tend to reduce or even stop with the quality of products do not pass the business cooperation, but also take the penalty for non-payment of goods, and this often become a small number of SMEs in the death of foreign trade.

Third, the return of goods or maintenance difficulties. Group buying sites generally do not accept returns, and do not provide warranty services, so, this requires the merchant to communicate with their customers, processing process will be more trouble.

Four, the money back slowly. These foreign group buying sites are also afraid of businesses do not timely delivery or delivery, it is generally confirmed that the merchant will only pay after the shipment (after deducting the amount of commission). Typically, the group purchase site will pay 50% to 70% of the payment within two weeks of confirmation of shipment and the remainder will be paid within two weeks to one months.

The combination of the above points, it is easy to see why the way to cooperate with group buying sites in Russia, such as emerging markets more effective. On the one hand, the market demand is large, a variety of products are very hungry, and consumers of the local Web site recommendations have more trust, easy to create the desire to buy; On the other hand, the Russian logistics is a commonplace topic, the consumer's demand for logistics limitation is not high.