Cross-border: Group buying war Wake up O2O

Tencent Science and Technology Li Jue/Wen

The tide of mobile internet is sweeping the traditional industry with unprecedented trend, the transformation of traditional industry is happening quietly in collision and fusion, and the change gene of mobile internet is fermenting in the traditional industry. It can be said that a trillions-dollar cross-border business era is coming. And O2O is an important part of the coming business age.

We often hear people say O2O, then it is online 2 offline, or offline 2 online?

Tencent Science and technology recently launched the "Cross-border" book, on the current network of China Mobile Internet industry patterns and changes in the trend of interpretation. There is a chapter on O2O's past lives, this life and the future.

Regardless of the online 2 Offline, or Offline 2 online, "Cross-border" a book gives the judgment is: Offline (offline) of the traditional industry using digital tools, relative to online (online) network enterprises to Offline infiltration, come easier, This is called the "offline".

Many traditional industries are looking for new tools and ways to improve operational efficiency and user experience and reduce costs. For example, China Southern's micro-credit public account, using it can handle remote value machine.

Traditional offline companies have not moved their core businesses to micro-letters, but the microblogging service has achieved two goals: providing better services to consumers and reducing costs. and the provision of better services, but also to enable consumers to become repeat customers.

Driven by the wave of movement, traditional industries are inevitably involved. And in the past four years, the show of the group buying war let O2O gradually into people's vision.

2010, group buying mode extended to China. Under the catalytic of the capital market, new players are pouring in and setting off an unprecedented melee in the history of the domestic Internet.

2012, "Thousand Regiment War" after the whole industry reshuffle, the overall market into a slump.

But in the second half of 2013, with the entry and layout of several big Chinese internet giants, the group buying industry resumed capital concerns, and the remaining few group buying sites began wrestling again.

When the group buying bubble burst, it brought at least two things. First, after the war, winners were King, and individual group buying websites became winners.

Second, a large number of local businesses have been "educated". In the past, these services were largely isolated from the internet, and group buying taught them the usefulness and power of the Internet.

The biggest significance of group buying is: "Offline business organizations, realize that online is really useful." "This is the" cross-border "book on the summary of group buying.

The Battle of the thousand regiments is not only the competition of the business, but also the education of the merchants, laying the foundation for the market development. Both online businesses and offline consumers already have the technical requirements for large-scale online trading. In the future, online and offline will further penetrate each other.

As the cross-boundary book says: "The internet industry is likely to disappear." Because, all industries, will be organic infiltration of the Internet. ”

This, it is the convergence of the trend of cross-border, of course, will be like group buying as a fierce collision.