Cross-border importers are not really ready.

Absrtact: Walk the network CEO Guiven recent mood is good, this largely attributed to the General administration of customs policy positive. From August 1 onwards, the general administration of customs "on cross-border trade in goods and goods related to the supervision and control of the matter" is officially in the national scope

"Walk Xiu Net" CEO Guiven recently in a good mood, this is largely attributed to the General administration of customs policy positive.

From August 1 onwards, the general administration of customs "on cross-border trade in electronic commerce inbound and outbound goods, articles on the supervision of matters announced in the national scope of implementation, so that companies engaged in cross-border electricity business and individuals have the law, but also on the" purchasing "behavior has a clear conclusion, popular in the circle of friends to purchase, will be regarded as smuggling, Everyone can report it.

"This means that the rules are more transparent, and our formal trading platform will not be subject to a price crackdown on illegal purchasing." Guiven said in an interview with reporters.

In the 2012, the show network gradually changed the positioning of luxury electric dealers, the transformation for the Overseas brand Mall, the main sales of high-end goods imported.

This transition is in the same vein as the explosive growth of China's overseas purchasing demand. According to the China E-commerce Research Center, 2010-2013, China's overseas purchasing turnover increased from 12 billion yuan to more than 70 billion yuan. In 2012, the volume of Cross-border imports (also known as "Amoy"), paid by Alipay, increased by 117% over the previous year, much higher than the 64.7% per cent growth rate of domestic electricity dealers.

The policy positive also became the Hai booster. At the end of 2012, the National Development and Reform Commission on the Joint Customs Administration, launched a document on promoting the development of Cross-border electric power, and in the country approved 5 pilot cities across the border, not only from the pilot port to introduce policies and resources, local governments also give various subsidies; 2013, The agency also issued cross-border payment licences to 17 third-party payment companies.

The rapid growth of the scale plus policy support, Hai is regarded as the "Chinese E-commerce last blue sea", it is in addition to Jing-dong, Cat, No. 1th Shop, only goods will be such as large power platform of the looting, but also become entrepreneurs and VC eyes of the sweet cakes.

The CEO of the Ocean Terminal, which has worked for over 5 years in the field of Cross-border imported electricity, has also felt the heat, he felt that this year, cross-border importers were "inexplicably blown too hot by the government and capital" in China, and in meeting the demand for Chinese consumers ' cross-border shopping, "We're importing, we don't even have a pass, maybe 30% ”。

VC boom

2009, on EBay, engaged in cross-border export of electric power business after the blue waves left business, set up a "foreign terminal." 2011 Ocean Terminal Electric Business website officially online, is currently a consumer-to-consumer-oriented overseas purchasing platform, bringing together tens of thousands of overseas buyers for domestic consumers to provide purchasing services.

Once the blue waves have long been aware that there is no logistics guarantee, cross-border imports of electricity is tantamount to castles in the wind. So, in 2010, he set up the "Behai International Courier", has been in Los Angeles, San Francisco, New York, Chicago, 4 cities set up cargo terminals, to ensure that at least 5 flights a week from the cargo center to fly back to China. Now, buy a pair of jeans in the ocean dock, normally 5-7 days can be sent to the user's hands.

After several years of work, by 2013, the sales of foreign terminals over 200 million yuan, the current average daily order volume of thousands of orders. At the end of 2010, Angel Bay Venture invested in Angel investment in the Ocean pier; at the end of last year, a new round of financing was completed.

Compared to the previous waves, a group of late-looking people seemed luckier and more rapidly financed.

October 2013, Day Cat Wireless Senior product manager Xia Wenbin left the founder of the "CN Sea Amoy" (has been renamed "Honey Amoy"), its positioning is to make the largest sea Amoy brand limited time to sell the site, and strive to become the sea Amoy version of the only products will be.

2 months after the product was on line, the company was given a millions of-yuan Angel investment from Mito Chairman Cai, the chairman and chief executive officer of the roaming holding board and Wangdong, and the Wang Huadong of Jingwei venture capital. In July this year, Jingwei venture also injected 5 million dollars into the honey Amoy, completing its a-round investment. Honey Amoy The next step is to integrate the advantages of suppliers and professional logistics distribution resources.

Not long ago, the importation of mother and infant brand special selling mall-"Honey Bud Baby" completed a 20 million-dollar B-round financing, by Sequoia Capital, a round of investors------------------------------- "Honey Bud Baby" The fierce financing experience caused the industry countless marvel, the company in 2011 only Taobao online, 2013 years before the establishment of their own vertical electricity website.

In contrast, the sea cat season, golden and other platforms in the supply chain on the relatively shallow, they mainly through the elimination of language and payment barriers, optimize the sea scouring process for overseas merchants to play a role in the flow of the entrance.

In addition to trading platform, around the Hai, there have been a number of tool-type start-ups, such as 55 sea Amoy, Ishai, what is worth buying, North American savings letters, such as the main function of the company to domestic users recommend rebate, preferential information.

"Across the industry in a variety of new sea Amoy sites, as long as a point of view, the story clearly, you can easily get tens of millions of yuan investment." "Once blue waves such evaluation VC on the Sea Amoy project enthusiasm." According to the reporter understand, Innovation workshop, June Lian Capital, with the creation of well-known VC and so on in the sea Amoy field betting, and even the same organization to invest in a number of projects.

Although there is no shortage of funds, since the beginning of this year, the blue waves have received "no fewer than 20 investment institutions." In his view, capital is "a bit too much for cross-border" importers.