Cross-border Mushroom Street Zzkko What are the characteristics and charms of this start-up?

"Editor's note" in the field of cross-border electrical business, shopping-oriented websites may not be novel, but the correct positioning and have a clear direction of development is only a handful. Zzkko is a similar to the Mushroom Street and beauty of the cross-border electrical business shopping site, focus on fashion apparel products, social operation. Its team of less than 20 people has accumulated 1 million Facebook fans in just a few months and has been investing in the second half of last year. So where are the features and charms of this start-up?

Focus on a platform: selling quickly

Zzkko from last May, after months of groping, to October, the team basically clear their own direction and get the investment. Its hope is to focus on the "South America + Fast selling" strategy to do through.

Its social sharing and shopping guide to apparel products, including shoes, clothing, bags, jewelry, home gardening and other six categories. At present, Zzkko only with the foreign trade platform for the global speed of sales and cooperation, relying on large data selection, and the fast-selling docking API, the flow of all speed-oriented sales pass. According to statistics, Zzkko website users have an average of 6% to 10% clicks the "Buy" button to enter the fast sell-through website.

Zzkko user Interface

Zzkko's profit model is to charge 3% to 5% of the rate of commission, the average daily for fast-selling pass hundreds of orders, the highest daily record of nearly 1000 single. But its relationship with the fast-selling is relatively shallow, the future may be full network spread out, but at present do not consider profit, just want to do one thing wholeheartedly, solid lay a good foundation. The South American market is done thoroughly, Zzkko again consider Eastern Europe, Southeast Asia, Africa and other markets.

Single point breakthrough strategy: Major in South American market

According to the Billion power network, Zzkko users are mainly concentrated in Brazil, Argentina, followed by the United States and other South American countries. From the Internet Research tool SimilarWeb traffic statistics, the Zzkko site from Brazil accounted for about 32% of the flow, from Argentina accounted for 27%, followed by the United States, Ecuador and Mexico.

Zzkko website Traffic Source country ratio

Due to the weak team and limited human and material resources, Zzkko will focus on the South American market and implement a single point of breakthrough strategy.

This is because the traditional European and American markets have become the Red Sea, it is difficult for a start-up to advance, so Zzkko need a fast-controlled new zone, and the upsurge of cross-border internet shopping in South America to let it see hope. On the other hand, the South American market is also a fast-selling key to the market, the target will be locked here can be more consistent with the development of fast-selling strategy, absorbing more potential users.

It is reported that Brazil has a total of 60 million online shopping crowd, Zzkko's goal is to make this one of the 20 million development of their own users.

"Cock Wire" positioning: for low-end users

Zzkko Most of the traffic comes from social networking sites. Among them, Facebook traffic accounted for more than 82%,pinterest traffic sources accounted for about 17%. Among them, data showed that 40% to 50% of Facebook users came to the Zzkko Web site by mobile end.

Zzkko traffic statistics from social networking sites

Zzkko to its own positioning is aimed at "cock silk user", therefore, the product unit price is relatively low, facing the low-end consumer population. And from the Brazilian market situation, this part of the population is not a few, so the development of space is relatively large.

Currently, Zzkko is trying to develop a reliable "fashion talent" from the target market, encouraging this group of loyal users to recommend products in a way that will aggregate more fans and potential consumers. This is the idea of using the "Social + Big Data" model to penetrate the target market.

In addition, in order to enhance customer stickiness, Zzkko will be in the mobile end of the force, its Android app has been published in Google play.