Cross-border payments have landed on the beach, the diversity of competition in the first

with the central bank third party payments license cumulative issuance volume of more than 100, the boom of third-party payments is already the inevitable trend in the payment field.

Recently, Alipay announced the launch of logistics POS strategy in Beijing, intended to rob the electricity market under the 70%-line payment. As Alipay is one of the domestic competitors, the fast Money company will also release a new brand image and strategic planning in April, and plans to provide liquidity management solutions for more traditional industries. And ebay's offshore payment giant, PayPal, has said it wants to be the first foreign company to get China's electronic payment licences.

With the rapid expansion of performance, the lack of industry standard has caused the third party payment industry competition Robin Gas significantly. The frantic expansion of some third party payments last year has been a cause for criticism, as it has been accused of falsifying data, ignoring the rules and regulations and even being caught in private borrowing. After the enterprise that obtains the payment licence has already presented "The Hundred Schools of schools", the differentiated competition is a foregone conclusion.

Dispute third party payment space

With the increasingly fierce competition, the red-blue sea dispute over the payment market has also been rife.

According to the Enfodesk of the 2011 China Third party Payment market quarterly monitoring data Report, 2011 China's third party internet payment market turnover continued to grow rapidly in four consecutive quarters, the annual turnover reached 2.161 trillion yuan, the chain growth of 99%, Double the basic implementation compared to the previous year.

Another well-known Third-party analysis agency, Eric Consulting statistics show that the 2011 China Payment industry internet payment business transactions reached 2.2038 trillion yuan, 2011 year, Alipay to 49% of the market share in the first place; Tenpay to 20.4% of the market share in the second; UnionPay online , fast money and remit the world, respectively, 8.4%, 7.5% and 7.4% market accounted for the score 3-5.

At the end of last year's "2011 First Chinese Financiers Forum", the Quick Money CEO Guoguang publicly said, 2011 the whole year Fast money processing amount will reach 1.2 trillion yuan, Guoguang said with the Eric report the fast Money hundred yuan level data difference very far. Where does the 1.2 trillion-dollar data come from? How big is the market space paid by third parties? "1.2 trillion yuan inside, the Division funds processing and payment business two parts." The payment business includes a combination of all the types of payments we have on line. The fund business includes the contents of some corporate funds, such as receivable and payable accounts. Analysys and Eric's data are just a few of the data on the online part of the payment business, and do not count the volume of recharge and cash transactions, thus covering only a small part of our business. Another point, according to the Central Bank business license standard, credit card repayment is a currency exchange category, the amount of credit card repayment is not counted in the analysis of the data. "Quick money related responsible person to the time weekly reporter to explain, and said that this year the overall amount of money to deal with the scale will likely climb to 4 trillion yuan."

In the industry's view, paying the company's plate, at this stage is widely focused online payment is only a small branch of its business development model. The future of E-commerce will be from traditional to the broader business-to-business domain penetration, in the process of liquidity management demand is to pay the company more value of the market blue ocean.

Cross-border payments have landed

While there is still no ceiling for the development of the industry as a whole, several industry giants are looking to focus on cross-border payments.

There have been media queries, a normal legal procedures for the acquisition of the exchange must provide a complete and effective identification of the exchange, according to the domestic personal purchase of the annual total management, personal purchase of remittances and settlement of the amount of 50,000 U.S. dollars. But some third-party payment platforms, online shopping abroad may bypass the purchase of foreign exchange supervision. At present, including Alipay, Tenpay and fast money, such as third-party payment companies have already launched Cross-border payment business exploration, and as the "national team" UnionPay online payment with UnionPay card in the global maneuvers, also earlier this year announced the opening of domestic residents in overseas online shopping payment business.

But from the current business progress of several companies, its development ideas and effects are very different. Alipay's layout in Cross-border business is very early, since 2007 Alipay has been working with BOC and other banks to launch cross-border payment services. Then from 2009 onwards, Alipay also successively and Visa, MasterCard organization cooperation, Visa and MasterCard in Hong Kong, Macao and China can be paid by Alipay in the domestic Taobao shopping, so as to complete two-way cross-border payment services. But as of now, because Alipay's main customer base is still focused on Taobao as the core of the Consumer-to-consumer business, its cross-border business has not shown substantial growth. and UnionPay card in Cross-border network purchase payment business has a greater congenital advantage, whether it is relying on the domestic large card user group, or in a foreign extension of the reception network, are not owned by other competitors, its business growth space is well worth looking forward to.

and Alipay, UnionPay online to the Cross-border business focus on the C-end users different, fast money from the end of last year to launch a high profile for foreign trade users of the package of Cross-border payment scheme. Fast Money in the programme to provide integrated settlement services in an innovative manner, through cooperation with Western Union remittances to achieve automated remittance payment processing. These measures are enough to help foreign trade dealers eliminate cumbersome settlement procedures and compliance risks.

Although the Cross-border business exploration of the Third-party payment enterprises has been very significant, it is undeniable that the regulatory level has not yet made more detailed regulations on the payment of the cross-border business of the enterprises, which also makes the payment companies are cautious. "In accordance with the provisions of the National foreign Exchange Management, the Third-party payment platform in processing customers outside payment applications, must be through with the cooperative Bank system docking, the consumer's purchase of exchange information into the country's personal Exchange system." At present, our business is to cooperate with banks to ensure strict compliance with regulatory requirements. "Quick money about the responsible person told The Times weekly reporter."

The initial situation of differentiated competition

In the competitive situation of contending, the price war that the third party pays is fiercer. "If a third party pays an enterprise to take a merchant for a price war, it will harm many interests." The formal business of third party payment enterprises will not be easy to try. "said a third party payment business person.

Eric analyst Wang Weidong told The Times weekly reporter, killing 1000 of 800 of things in the industry is slowly becoming less. "The third party pays the price war to be able to fight, but now each enterprise in carries on the price war also to consider own income as well as to own composition influence." ”

To this end, third-party payers are starting to accelerate their innovation business. and Alipay positioning in the C-terminal compared to the fast money will be positioned itself in the "Information financial services provider." Fast-money strategic planning, in addition to online shopping, aviation, insurance, education and other existing industries, but also clothing, machinery and other traditional fields are regarded as key industries.

UnionPay Electronic Payment at the beginning of this year launched the UnionPay Mall online shopping platform, through the cooperation with the entity merchants in the form of vehicles, food, FMCG, air ticketing sales services. Tencent Tenpay also announced a strategic partnership with American Express at the end of last September to provide Tenpay customers with innovative payment tools for cross-border online shopping for American Express web merchants outside China. Remittance to the world on the Aviation and fund market continue to dig further.

In addition to the sight of the new industry in the new field, the receipt of business as a payment of the traditional business focus competition continues to white-hot. Analysys International Analysis report that the electronic payment based on gateway payment business entry and operation threshold is not particularly high, the product homogeneity of the phenomenon is serious. Each kind of receipts business gradually appears "the channel" the characteristic, namely each kind of receipts the business only serves as the capital circulation channel.

To some extent, if the profit point of an enterprise cannot be developed by the value-added business of the higher level, the price war will become the strategy of the third party to pay the market. Alipay this big input to start the Logistics POS strategy is the third party to pay for the receipt of the business of the competition again upgraded, have to exert the right to pay off the line of the field of payment Mark event. A year ago, the quick money began to layout cod business. Fast money and logistics companies to send the cooperation, there have been tens of thousands of POS machines.

According to the latest statistics of the consultation, China's business market in 2011 has grown rapidly, trading on a scale of 179.11 billion yuan. In the enterprise, the ratio of goods to payment has accounted for 70%, Dangdang and a few companies even up to 80%.