Cross-game platform Microtask: Let the assembly line work "interesting"

A company of only 12 employees, how to complete 2 million tasks in 1 months time? Icrotask, a Finnish company that has not been established for a long time, has brought together a lot of "worker" reserves and made repetitive work interesting by virtue of the "Cross game" working platform.　　The M Icrotask Platform specializes in splitting trivial crowdsourcing into small chunks, and then through Internet games, many people who play games can do things together and make some money when they are finished. Let the game players for their own "part-time" microtask in two ways to sell products. Customers can use their staff to complete the task, just pay a certain fee to microtask.　　Alternatively, Microtask uses its own workers ' reserves to provide services to customers and to take a 10%-15% commission based on trading volume. Some of the more trivial work: such as correcting the database, filtering bad images, audio transcription of text, etc., Microtask Automation platform can be made more thin and more dispersed. Its chief executive, Wili Miettinen, said they had taken "an extreme approach to digitizing work." Microtask is responsible for the digitization of the Finnish National Library. The library has a large number of scanned good documents, hoping to be the eyes of the net friend, see the word, knock into the computer inside.　　Although there are OCR visual character recognition system can do this, but the state-level library for precision, or decided to be interpreted by humans, or even several people to jointly interpret a piece of insurance. At that time, Microtask used a hamster game to divide the work: players to help the hamster cover "Bridge", a group of netizens to complete the 2 million "task", they spent a total of 100,000 minutes on top, because these 100,000 minutes, is tens of thousands of volunteers together, while playing games while doing,　　So within a short span of one months, the Finnish National Library has almost completed the digitization project entrusted to Microtask. The selling point of this platform is not the game, but the game behind the operation of the line-like mechanism.　　After receiving the task, Microtask's platform automatically splits the task into many pieces, embeds it into the game, lets a large number of "workers" (gamers) one by one go through the network, and then reassemble the scattered data. As to how to ensure quality, speed, and intermediate processing costs in the process of data transmission, Microtask is the best at it.　　The Microtask platform breaks down work into highly standardized tasks, such as validating data on a form field, which can be completed in 1-2 seconds. In April this year, Microtask introduced a form processor, and the customer simply faxed the files to Microtask. The file is then decomposed into multiple tasks, distributed over the internet to "worker" computers, and a few hours later, the customer gets a full Excel tableSingle file. "Workers" do not have the right to choose to work because the task of converting handwritten text into digital format is discrete and standardized, the "worker" can work without training, even without knowing the ins and outs of the task. "Workers" just sit in front of the computer to play games, complete different tasks can be upgraded.　　In addition, processes are not subject to geographical constraints and may even be outsourced to third world countries. The game in the work of the model, and some of the previous crowdsourcing work the most different, is that "workers" do not choose what they want to do the right, the task is randomly assigned by the system. However, 25,000 netizens still enjoy, in the process of playing the game, incidentally completed one after another project.　　According to Wili Miettinen, "workers" around the world can spend 1700 hours in one months, completing more than 2 million personal tasks.　　In addition to the game, Microtask will give players some "pay". Wili Miettinen points out that if a player does a continuous task within an hour, it can make about 1 dollars, and each task may take only 2 seconds. He believes the company's "Next big Thing" is outsourcing tasks to social games, because "game designers are experts who motivate people to do repetitive work."　　"For example, Zynga (a social gaming company in the United States) and Microtask can work together to get the farm Town (Farmville) gamers to do trivial tasks, and then they can buy the virtual items that are used by the farm without spending money.　　Earlier, Microtask company from Sunstone Capital and other wind investment institutions to raise about 2 million U.S. dollars in operating funds, is now planning a new round of financing, about 2.5 million-3 million U.S. dollars. Nan du reporter Liu Yanyan intern Lu Xiuzhen Consolidated report