Cross-Strait: blog and Weibo creative marketing

With the rapid popularization and development of social media, the application of various social media tools has been paid much attention by teachers and students. To this end, Chen Yongdong by the Taiwan Central University Song Teacher "network creative Marketing" course invitation, on March 9 for http://www.aliyun.com/zixun/aggregation/14667.html "> Cross-Strait Four universities (Taiwan Central University, Jinan, South Central University, Qingdao University of Science and Technology, more than 90 students through the network opened the "blog and micro-blog creative Marketing" lectures.

In this lecture, Chen Yongdong told the students across the Taiwan Strait about the status and characteristics of blogs and microblogs, and gave a more detailed explanation of how to use blogs and Weibo for marketing, covering basic concepts, marketing planning, team building, writing and promotion skills, The theory is illustrated by some vivid examples.

Chen Yongdong Teachers remind you that blog can be used as a more detailed and systematic promotion of corporate brand, products and services platform, but also with users to exchange interaction, but in a carefully planned premise, step-by-Step implementation of marketing promotion plan. The corresponding blog writing should also pay attention to vivid, unique, to ensure the continuity of the blog, and as far as possible with the visitors to maintain a certain degree of interaction.

As a relatively new application platform, Weibo can be a more concise way of equal communication and fission dissemination, but also for real-time search and open discussion, can be brand-building, new products and services promotion, pre-sales and after-sales service, explore new customers, conduct market research, promotions and carry out negative information monitoring, But pay great attention to the idea of post writing, and should attach great importance to interactive skills.

In view of many students in this lecture after the feeling is still not exhausted, and want to have more exchanges with Chen Yongdong teacher, special release this blog, for all students log in after the article in the comments to ask questions, the teacher will try to take time to answer.

In addition, in addition to the post in this blog to ask questions and answers, in order to add some answers to the channel, students can also through the following channels with Chen Yongdong teacher Contact:

1. E-mail: cyd888@sina.com

2, msn:yongdong_chen@hotmail.com

3, Micro-bo: http://t.sina.com.cn/chenyongdong, or search "Chen Yongdong", which can be an @ Chen Yongdong open questions, you can also carry out letters questions.

Want all students to understand the theory at the same time, through a lot of practice to digest and deepen the understanding of the theory, and should be as much as possible to use their brains, in marketing activities to carry out more thinking and innovation, so as not only in a more creative way to complete the work, And in the completion of large operations on the network marketing methods and skills to be familiar with. I wish you all learn progress!